“Having positive, consistent and strategic communication with your audiences through objective and trusted news media can create transformational value for your organization.”
– Crystal DeStefano, APR, President and Director of Public Relations at Strategic Communications, LLC

Our Syracuse, NY based public relations firm is founded on Strategy, Integrity, and Communication. We believe real, sustainable growth is not possible without them.

By having Strategic Communications dedicated to the media needs of an organization – including proactive communications, media pitching, media monitoring and response – leaders are able to focus on how their long-term strategies tie into their day-to-day activities, and they are able to react to communication needs more quickly and effectively.

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Latest News


Take Charge of Your Internal Communications

As an executive of an organization, who do you believe your key stakeholders are? Who would be number one on that list?
In any organization, employees should be the number

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Success begins with research

Strategic Minute: Always Begin With Research

Organizations spend a lot of money each year to develop their image, brand reputation and messaging for their key audiences.
But there comes a point when leadership wonders if what they are communicating is

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media impact on reputation

The Impact of Media Coverage on Your Reputation

As public relations professionals, a lot of what we do involves managing an organization’s reputation.
For the most part, the more media attention your organization receives, the more your stakeholders

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