“Having positive, consistent and strategic communication with your audiences through objective and trusted news media can create transformational value for your organization.”
– Crystal DeStefano, APR, President and Director of Public Relations at Strategic Communications, LLC

Our Syracuse, NY based public relations firm is founded on Strategy, Integrity, and Communication. We believe real, sustainable growth is not possible without them.

By having Strategic Communications dedicated to the media needs of an organization – including proactive communications, media pitching, media monitoring and response – leaders are able to focus on how their long-term strategies tie into their day-to-day activities, and they are able to react to communication needs more quickly and effectively.

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Latest News

Business Communications Handshake

Internal and External Communications Go Hand-in-Hand

Now more than ever, companies are boosting their internal communications strategies. But without an external communications strategy, the employee relations plan will not be as effective and may in fact

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Virtual News Media Panel

What the news media does (and doesn’t) want during COVID19

Eight weeks into the COVID19 pandemic, news media continued to be dominated by COVID, but at the same time stories were starting to get redundant. Public relations and communications professionals

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PR Strategy

Pivot Your PR Strategy When You Pivot Your Business Strategy

When a client was suddenly thrust into protecting the most vulnerable population from COVID19, all of our planned good news stories and announcements were put on hold. But as they

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