Our Syracuse, NY based public relations firm is founded on Strategy, Integrity, and Communication. We believe real, sustainable growth is not possible without them.

By having Strategic Communications dedicated to the media needs of an organization – including proactive communications, media pitching, media monitoring and response – leaders are able to focus on how their long-term strategies tie into their day-to-day activities, and they are able to react to communication needs more quickly and effectively.

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Latest News


Crystal DeStefano appointed President for Helping Hounds’ Board

Helping Hounds Dog Rescue welcomed Crystal DeStefano, APR and Katrina Crocker to its Board of Directors at the organization’s April board meeting. At the meeting, DeStefano was elected to serve

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Sharing expertise with professionals and students alike

Senior Consultant Kelly Gaggin, APR has been out and about this spring sharing her expertise in communications with professionals and students alike.
In March, Kelly participated in “Millennials: Changing the

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Flashback: Managing Expectations

For this #FlashbackFriday, a reminder for some advice we shared several years ago (and continue to preach) about “under-promising” and “over-delivering.”
We all get excited about what we do, and

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