Our Syracuse, NY based public relations firm is founded on Strategy, Integrity, and Communication. We believe real, sustainable growth is not possible without them.

By having Strategic Communications dedicated to the media needs of an organization – including proactive communications, media pitching, media monitoring and response – leaders are able to focus on how their long-term strategies tie into their day-to-day activities, and they are able to react to communication needs more quickly and effectively.

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Latest News

Success begins with research

Strategic Minute: Always Begin With Research

Organizations spend a lot of money each year to develop their image, brand reputation and messaging for their key audiences.
But there comes a point when leadership wonders if what they are communicating is

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media impact on reputation

The Impact of Media Coverage on Your Reputation

As public relations professionals, a lot of what we do involves managing an organization’s reputation.
For the most part, the more media attention your organization receives, the more your stakeholders

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Crystal DeStefano appointed President for Helping Hounds’ Board

Helping Hounds Dog Rescue welcomed Crystal DeStefano, APR and Katrina Crocker to its Board of Directors at the organization’s April board meeting. At the meeting, DeStefano was elected to serve

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