You can’t just assume that your messages are actually being received by your audiences as you intended. It’s critical to understand what your audiences know (or think they know) about your brand, before you do anything else.
Lyndsay Hollis explains how rebranding and reputation research can yield valuable results, and what to do with those results, in this edition of the Strategic Minute.
You can also subscribe to the Strategic Minute in iTunes. Just search for “Strategic Communications” or “Strategic Minute” under Podcasts. We’d love your feedback, so please consider leaving a review on iTunes or contacting us through our website.