The Strategic Minute http://stratcomllc.com Thu, 24 Oct 2019 18:28:24 +0000 en-US hourly 1 Because a moment of insight can make all the difference in business and communications, the Strategic Minute offers a series of brief audio podcasts to help you become more effective in Public Relations, Media Relations, Employee Communications and Community Relations. The Strategic Minute clean The Strategic Minute csmith@stratcomllc.com csmith@stratcomllc.com (The Strategic Minute) The Strategic Minute by Strategic Communications, LLC The Strategic Minute http://stratcomllc.com/wp-content/uploads/powerpress/SCLLC_3_Globes_R.jpg http://stratcomllc.com Take Charge of Your Internal Communications http://stratcomllc.com/take-charge-of-your-internal-communications/ Mon, 08 Jul 2019 06:01:52 +0000 http://stratcomllc.com/?p=1859 http://stratcomllc.com/take-charge-of-your-internal-communications/#respond http://stratcomllc.com/take-charge-of-your-internal-communications/feed/ 0 <p>As an executive of an organization, who do you believe your key stakeholders are? Who would be number one on that list?<br /> In any organization, employees should be the number </p> <p>The post <a rel="nofollow" href="http://stratcomllc.com/take-charge-of-your-internal-communications/">Take Charge of Your Internal Communications</a> appeared first on <a rel="nofollow" href="http://stratcomllc.com">Strategic Communications, LLC</a>.</p> As an executive of an organization, who do you believe your key stakeholders are? Who would be number one on that list?

In any organization, employees should be the number one audience.

The most successful organizations are those with engaged employees who are involved in frequent two-way dialogue with leadership throughout the organization and given the chance to provide their own feedback and ideas.

Good internal communications will not only make your organization stronger, but it will also come in handy if any changes or crises come along.

Employees need to be the first ones informed of any change with the organization – before your external audiences. One of the worst things to happen would be to have your employees find out that there will be layoffs – or even new jobs being added – by watching the evening news.

When you communicate with employees first, the support of an internal community can help keep your organization’s reputation on track. Their engagement directly affects company morale, productivity and customer experience.

Equally as important, internal communications needs a strategy of its own. It should be more than a simple plan of tactical message deliveries about business activities. This needs to be tied in with a business goal.

Ask yourself: how well do your employees understand your business strategy and how connected are they to the organization?

You should also think about: Who do your employees influence when they are in and outside of the office? They could have more of an impact than you know.

Your organization’s reputation depends so much on user experience, which is impacted by their direct communication with your employees.

So don’t put this on the back burner. Take charge of your internal communications and mobilize the army inside your organization.

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As an executive of an organization, who do you believe your key stakeholders are? Who would be number one on that list? In any organization, employees should be the number As an executive of an organization, who do you believe your key stakeholders are? Who would be number one on that list?<br /> In any organization, employees should be the number The Strategic Minute clean 2:09
Strategic Minute: Always Begin With Research http://stratcomllc.com/strategic-minute-always-begin-with-research/ Mon, 17 Jun 2019 06:01:54 +0000 http://stratcomllc.com/?p=1854 http://stratcomllc.com/strategic-minute-always-begin-with-research/#respond http://stratcomllc.com/strategic-minute-always-begin-with-research/feed/ 0 <p>Organizations spend a lot of money each year to develop their image, brand reputation and messaging for their key audiences.<br /> But there comes a point when leadership wonders if what they are communicating is </p> <p>The post <a rel="nofollow" href="http://stratcomllc.com/strategic-minute-always-begin-with-research/">Strategic Minute: Always Begin With Research</a> appeared first on <a rel="nofollow" href="http://stratcomllc.com">Strategic Communications, LLC</a>.</p> Organizations spend a lot of money each year to develop their image, brand reputation and messaging for their key audiences.

But there comes a point when leadership wonders if what they are communicating is actually being received as intended by their audiences.

Achieving success by re-enforcing your brand begins with research.

We often conduct qualitative research to help our clients address their concerns about developing the right messages to convey their brand. This is typically done through focus groups and one-on-one interviews.

We then evaluate if their communications strategies are successfully getting across, and ultimately producing, a return on investment.

First, it’s critical to understand what the organization is known for now, and what they are trying to become, before it tries to move the needle.

During focus groups with a cross section of audience representatives, collect opinions and perspectives on the brand, which often result in discovering branding opportunities for the future.

What the target audiences perceive, need, or would like to see from the brand should then used to inform the strategy.

This is done by actually listening to the audiences… and not trying to convince them that your communications approach is the right one.

Comprehensive rebranding and reputation research can yield good results, but it’s what an organization does with that data that is critical. Remember: Data drives direction.

Effective branding means giving your services or products a profile in the minds of current and prospective customers that distinguishes it from others and encourages people to want to support it.

How do you do that?

Take time to understand what motivates your customers to choose your brand and how it matches their priorities in terms of relevance, credibility, and sustainability.

And take a look at how your competition performs against those needs, too. That will help you differentiate yourself from them with a unique brand.

It sounds like a lot of work, but once this research is complete, a more thorough communications strategy can be developed with specific messages, mediums and measurements to achieve greater success.

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Organizations spend a lot of money each year to develop their image, brand reputation and messaging for their key audiences. But there comes a point when leadership wonders if what they are communicating is Organizations spend a lot of money each year to develop their image, brand reputation and messaging for their key audiences.<br /> But there comes a point when leadership wonders if what they are communicating is The Strategic Minute clean 2:34
The Impact of Media Coverage on Your Reputation http://stratcomllc.com/the-impact-of-media-coverage-on-your-reputation/ Sat, 01 Jun 2019 17:34:35 +0000 http://stratcomllc.com.s98299.gridserver.com/?p=445 http://stratcomllc.com/the-impact-of-media-coverage-on-your-reputation/#respond http://stratcomllc.com/the-impact-of-media-coverage-on-your-reputation/feed/ 0 <p>As public relations professionals, a lot of what we do involves managing an organization’s reputation.<br /> For the most part, the more media attention your organization receives, the more your stakeholders </p> <p>The post <a rel="nofollow" href="http://stratcomllc.com/the-impact-of-media-coverage-on-your-reputation/">The Impact of Media Coverage on Your Reputation</a> appeared first on <a rel="nofollow" href="http://stratcomllc.com">Strategic Communications, LLC</a>.</p> As public relations professionals, a lot of what we do involves managing an organization’s reputation.

For the most part, the more media attention your organization receives, the more your stakeholders will recognize you.

But visibility isn’t enough. It’s the content of news stories that determines whether your audiences will have a favorable impression of you.

So how do you know whether the content was good or bad? And what do you DO with that information?

We conduct in-depth analyses of our clients’ media coverage, including the positive, neutral or negative tone of the stories, on a regular basis.

This helps us not only measure the success of our public relations initiatives, but also provide well-informed advice for real-time decisions the organization can make.

Both the quantity and quality of media coverage for an organization are directly correlated to how much the public trusts, likes and supports you – and can even determine the characteristics that are associated with your organization as opinions are formed.

A large amount of media clips doesn’t mean a positive reputation. You should always ask if your messages are getting across.

If you’re going to go back and evaluate the existing news coverage about your organization, also pay attention which reporters lead the conversations in your industry – and then strengthen your relationship with these individuals.

You can also subscribe to the Strategic Minute in iTunes. Just search for “Strategic Communications” or “Strategic Minute” under Podcasts. We’d love your feedback, so please consider leaving a review on iTunes or contacting us through our website.

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As public relations professionals, a lot of what we do involves managing an organization’s reputation. For the most part, the more media attention your organization receives, the more your stakeholders As public relations professionals, a lot of what we do involves managing an organization’s reputation.<br /> For the most part, the more media attention your organization receives, the more your stakeholders The Strategic Minute clean 1:41
Building Employee Confidence http://stratcomllc.com/building-employee-confidence/ Mon, 18 Mar 2019 17:34:11 +0000 http://stratcomllc.com/?p=1796 http://stratcomllc.com/building-employee-confidence/#respond http://stratcomllc.com/building-employee-confidence/feed/ 0 <p>Communicating with employees and building a culture with the right balance of employee satisfaction and strong work ethic isn’t easy. And there’s no single formula or trick for this. But </p> <p>The post <a rel="nofollow" href="http://stratcomllc.com/building-employee-confidence/">Building Employee Confidence</a> appeared first on <a rel="nofollow" href="http://stratcomllc.com">Strategic Communications, LLC</a>.</p> Communicating with employees and building a culture with the right balance of employee satisfaction and strong work ethic isn’t easy. And there’s no single formula or trick for this. But there is one strategy that continues to be preached and implemented successfully: include your employees in conversations about your business.

This doesn’t mean telling your employees what’s happening with your business once decisions have been made. This only works if you engage them before, during and after decisions and news about your organization (and then repeat that cycle).

Include them in planning for new products or services. Every one of your employees has a different view of your business. Their perspectives and insights could mean the difference between a new product or service that succeeds, and one that fails. This is also why you should include them in evaluating what’s working and what’s not.

Remember, we must strike a balance here in order to achieve that culture of satisfaction + work ethic. So, there needs to be a formal structure for gathering insights from employees, clear expectations set for if/how the information they share will be used, and an understanding that they may not get to weigh in on every decision or aspect of the business.

To help keep the two-way dialogue flowing in between the times when you ask for their insights, be sure to constantly share good news and positive feedback with your team, as well as any recognition that your organization receives.

And probably one of the easiest things to do – which so many organizations overlook – is talk to employees first, before they hear news about your organization from anyone else.

Even if it’s only 5 minutes before a news story is published, an e-blast is sent to external audiences, or any other announcement is made. This accomplishes several things. First, it demonstrates your commitment to communicating with them. Second, it shows them that you are being transparent about what’s happening with the organization. And, it equips them with YOUR message, so that they can answer questions and provide accurate information if/when the subject comes up in conversations with them – either at work or in a social setting.

These are just a few tips to help build employee confidence. If implemented properly, you will quickly glean even more insights into how to build your employees’ confidence and their support for your organization.

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Communicating with employees and building a culture with the right balance of employee satisfaction and strong work ethic isn’t easy. And there’s no single formula or trick for this. But Communicating with employees and building a culture with the right balance of employee satisfaction and strong work ethic isn’t easy. And there’s no single formula or trick for this. But The Strategic Minute clean 2:45
Using a Holiday as Your News Hook http://stratcomllc.com/using-a-holiday-as-your-news-hook/ Fri, 01 Mar 2019 11:00:06 +0000 http://stratcomllc.com/?p=1789 http://stratcomllc.com/using-a-holiday-as-your-news-hook/#respond http://stratcomllc.com/using-a-holiday-as-your-news-hook/feed/ 0 <p>Lots of people in many organizations across the world try to find some connection between their organization and a holiday in order to get news coverage for their company, products </p> <p>The post <a rel="nofollow" href="http://stratcomllc.com/using-a-holiday-as-your-news-hook/">Using a Holiday as Your News Hook</a> appeared first on <a rel="nofollow" href="http://stratcomllc.com">Strategic Communications, LLC</a>.</p> Lots of people in many organizations across the world try to find some connection between their organization and a holiday in order to get news coverage for their company, products or services.

The problem is, most of those people don’t dig deep to figure out a very specific, unique, interesting, valuable and – most of all – newsworthy angle for their “story.”

Just because it’s National Smile Day and you’re a dentist, that doesn’t mean you are automatically newsworthy all month – or at any point during the month. Just because it’s National Reading Week and you’re a bookstore… it’s America Saves Week and you’re a financial institution… it’s Black Friday and you’re a store or mall… You get the idea.

You need to dig deep, talk to a lot of people – inside and out of the organization – ask a lot of questions, and play Devil’s advocate for every story you think might be a good idea. That’s one of the main reasons why you should be thinking about spring and summer holidays in January, and winter holidays by June. (The other reason is that a lot of media plan their stories for big holidays and days of recognition well in advance – so you’ll need to pitch them early, too.)

Take American Heart Month, for example. Heart Month begins February 1st. We worked with one of the top 15 cardiovascular hospitals in the country four months in advance of Heart Month to go through process we described above. After a lot of ideas were cut from the list, we landed on something that would: (1) connect real people to something immediately actionable that would help them achieve better heart health, (2) in a way that only a hospital/doctor could advise, (3) that partnered with – and benefitted – a local non-profit to solve an additional community need beyond heart health, and (4) would definitely be of interest to the news.

We suggested that the hospital cover the adoption fees for all dogs at local animal shelters to encourage people to adopt a dog and get more active for better heart health, and the hospital’s cardiovascular doctors served as our spokespeople on-location at the shelters.

Not only did every local media outlet cover this story, but it was picked up by the Associated Press news team and covered all over the country. We then garnered even more news coverage later in the month when we provided updates on how many dogs had been adopted and shared the stories of people who adopted some of those dogs after seeing the first round of news stories.

It takes time. It takes effort. And it won’t be a home run every time. But just because a holiday sounds like it fits with your organization, doesn’t automatically make you newsworthy on that day. So take the time. Put in the effort. Because it WILL be worth it every time.

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Lots of people in many organizations across the world try to find some connection between their organization and a holiday in order to get news coverage for their company, products Lots of people in many organizations across the world try to find some connection between their organization and a holiday in order to get news coverage for their company, products The Strategic Minute clean 3:13
Think Before You Speak http://stratcomllc.com/think-before-you-speak/ Mon, 10 Dec 2018 13:01:44 +0000 http://stratcomllc.com/?p=1738 http://stratcomllc.com/think-before-you-speak/#respond http://stratcomllc.com/think-before-you-speak/feed/ 0 <p>I’d rather miss the opportunity to say something because I took too long to speak up, than regret saying something before thinking about it. A lesson I’ve learned the hard </p> <p>The post <a rel="nofollow" href="http://stratcomllc.com/think-before-you-speak/">Think Before You Speak</a> appeared first on <a rel="nofollow" href="http://stratcomllc.com">Strategic Communications, LLC</a>.</p> I’d rather miss the opportunity to say something because I took too long to speak up, than regret saying something before thinking about it. A lesson I’ve learned the hard way. Over and over again. Less frequently as I continue to practice this important discipline, but it still happens – to all of us.

We live in a society that moves so quickly, that has become increasingly “me” focused, and that has everyone so stressed, many of us “don’t have the time” (read: don’t TAKE the time) to be thoughtful about what we say, the context of our conversations, the perspectives of the other people involved, or the consequences.

My team and I teach the importance of taking the “Critical 10″ in media training… but this, and many other aspects of our media training, are equally as important to apply in every other part of our lives. Maybe even more so.

So, take a beat and think before you speak; in a professional setting, or socially; whether reacting, or simply blurting out whatever’s on your mind. Make this a New Year’s resolution. In fact, don’t wait until January 1st. Try this now, when work might get stressful or during the chaos (I mean fun…) of the holidays.

I promise it will make you a more effective communicator, a better leader, a more respected friend, and a happier person.

Crystal’s Life Principle #2: “The only thing we know for certain is that we don’t know everything.”

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I’d rather miss the opportunity to say something because I took too long to speak up, than regret saying something before thinking about it. A lesson I’ve learned the hard I’d rather miss the opportunity to say something because I took too long to speak up, than regret saying something before thinking about it. A lesson I’ve learned the hard The Strategic Minute clean 1:39
Public Relations Means Showing Up http://stratcomllc.com/public-relations-means-showing-up/ Fri, 27 Oct 2017 15:15:13 +0000 http://stratcomllc.com/?p=1605 http://stratcomllc.com/public-relations-means-showing-up/#respond http://stratcomllc.com/public-relations-means-showing-up/feed/ 0 <p>I attend a lot of events for our public relations clients. Sure, I attend when necessary to perform specific tasks related to my work on their behalf, such as for press </p> <p>The post <a rel="nofollow" href="http://stratcomllc.com/public-relations-means-showing-up/">Public Relations Means Showing Up</a> appeared first on <a rel="nofollow" href="http://stratcomllc.com">Strategic Communications, LLC</a>.</p> I attend a lot of events for our public relations clients. Sure, I attend when necessary to perform specific tasks related to my work on their behalf, such as for press events and media coverage. But I also try to attend our client’s annual celebrations, and events where they are recognized.

Clients have always verbalized their appreciation when I attend these events. But recently, one person asked me: “Why did you come to this? I know how busy you are.”

To answer my client’s question, I shared with him a story from many years ago. When I was a teenager, I taught a dance class for younger kids. It was my first time as an instructor at the studio. When it came time for the kids’ recital, I was told: “Nah, you don’t need to be there.” So I did not attend the event. But the following Monday, I heard that my young students were devastated that I wasn’t there.

Did I need to be there? No. Should I have been there? Absolutely. That’s a lesson I learned the hard way once. And I never made that mistake again.

Every time I have an event that I don’t “need” to attend, but I am choosing to attend – whether it’s for a client, a family member, a colleague or friend – I always think about my experience with those young dancers, which reminds me why I’m going to each of these events.

How can we as public relations professionals, and business leaders in general, expect to relate to our stakeholders if we’re not there? One of the most important and impactful parts of a successful business, successful public relations, and successful relationships, is showing up.

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I attend a lot of events for our public relations clients. Sure, I attend when necessary to perform specific tasks related to my work on their behalf, such as for press I attend a lot of events for our public relations clients. Sure, I attend when necessary to perform specific tasks related to my work on their behalf, such as for press The Strategic Minute clean 1:55
Take Time to Build Relationships http://stratcomllc.com/take-time-build-relationships/ Tue, 14 Feb 2017 20:09:44 +0000 http://stratcomllc.com/?p=1473 http://stratcomllc.com/take-time-build-relationships/#respond http://stratcomllc.com/take-time-build-relationships/feed/ 0 <p>As a small, local business it’s important to build relationships within the local community. But as a small, local business there isn’t always time to build and nurture individual relationships.<br </p> <p>The post <a rel="nofollow" href="http://stratcomllc.com/take-time-build-relationships/">Take Time to Build Relationships</a> appeared first on <a rel="nofollow" href="http://stratcomllc.com">Strategic Communications, LLC</a>.</p> As a small, local business it’s important to build relationships within the local community. But as a small, local business there isn’t always time to build and nurture individual relationships.

Sending mass emails to the news media, government agencies and community leaders has become the norm – yet it’s the one of the least effective ways to actually get through to real people. They know when they’re receiving a mass distribution and often ignore it; or maybe they don’t know, because it gets caught in their spam filter and they never even see it. Building relationships with key influencers requires having someone dedicated to constantly tracking information and cultivating the relationships.

Take time to read the news in your local community and the industries in which your organization does business. Get to know reporters through their stories, then maintain a media contact list. You may want to get some help to find the right contact initially, but then, pay attention to changes in reporters’ assignment topics and their positions with the outlet. Also, be diligent about investigating bounced emails and automated responses – they may point you in the direction of your next contact.

It’s equally as important to research and identify individuals at the appropriate local and state government agencies, and community organizations, who have the most direct connection with your organization. Watch the proposals, positions, news and other information coming out of that office. Look for event schedules and attend a few of the meetings that impact your business. Strategically send a note of support or congratulations; and then, when it’s appropriate, you can ask for a one-on-one meeting.

Another easy method for tracking reporters, government staff, and other community leaders is to follow them on Twitter. Engage with them on the topics that they are sharing, even if only to “favorite” or retweet one of their posts. This gets you on their radar.

When you spot an issue or trend that could be addressed by your organization, reach out to that reporter, government agency staff member or community leader to introduce yourself and share some helpful information, without directly promoting your organization. You’ll get your name in front of them and provide a bit of education that may develop into something larger in the future.

The more personalized your communications are, the more attention they’ll receive from any of these key influencers. Because electronic communications now dominate the way we speak to the world, having a dedicated individual communicating on your organization’s behalf and adding a personal touch to an otherwise automated process will go a long way in making your communication stand out.

Finally, touch base with your contacts in the media, government agencies, and community organizations even when you’re not making a pitch or request. Remember: be human, be helpful, and find the right balance between being persistent and being patient.

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As a small, local business it’s important to build relationships within the local community. But as a small, local business there isn’t always time to build and nurture individual relationships. As a small, local business it’s important to build relationships within the local community. But as a small, local business there isn’t always time to build and nurture individual relationships. The Strategic Minute clean 3:21
Everyone Needs Trusted Advisors http://stratcomllc.com/everyone-needs-trusted-advisors/ Sun, 27 Dec 2015 17:01:36 +0000 http://stratcomllc.com/?p=1376 http://stratcomllc.com/everyone-needs-trusted-advisors/#respond http://stratcomllc.com/everyone-needs-trusted-advisors/feed/ 0 <p>One of the great freedoms when you create or run your own company is that you don’t have to report to anyone. But in reality, we all work for someone. </p> <p>The post <a rel="nofollow" href="http://stratcomllc.com/everyone-needs-trusted-advisors/">Everyone Needs Trusted Advisors</a> appeared first on <a rel="nofollow" href="http://stratcomllc.com">Strategic Communications, LLC</a>.</p> One of the great freedoms when you create or run your own company is that you don’t have to report to anyone. But in reality, we all work for someone. The best leaders view their customers, employees, business partners, and community organizations as the key audiences they serve. And they also have a small group of trusted advisors who provide guidance, direction, and objective input.

In this edition of the Strategic Minute, Michael Meath shares his experience and guidance for creating your own group of trusted advisors.

You can also subscribe to the Strategic Minute in iTunes. Just search for “Strategic Communications” or “Strategic Minute” under Podcasts. We’d love your feedback, so please consider leaving a review on iTunes or contacting us through our website.

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One of the great freedoms when you create or run your own company is that you don’t have to report to anyone. But in reality, we all work for someone. One of the great freedoms when you create or run your own company is that you don’t have to report to anyone. But in reality, we all work for someone. The Strategic Minute clean 4:09
Importance of Checklists http://stratcomllc.com/importance-of-checklists/ Mon, 07 Dec 2015 12:27:16 +0000 http://stratcomllc.com/?p=1329 http://stratcomllc.com/importance-of-checklists/#respond http://stratcomllc.com/importance-of-checklists/feed/ 0 <p>Key checklists are needed by successful business leaders. They help keep us on track and focused. Without them, a successful year in business is really just dumb luck.<br /> In this edition </p> <p>The post <a rel="nofollow" href="http://stratcomllc.com/importance-of-checklists/">Importance of Checklists</a> appeared first on <a rel="nofollow" href="http://stratcomllc.com">Strategic Communications, LLC</a>.</p> Key checklists are needed by successful business leaders. They help keep us on track and focused. Without them, a successful year in business is really just dumb luck.

In this edition of the Strategic Minute, Michael Meath discusses how this “checklist” approach to plans for strategy, budgets, marketing and operations will enable you to think ahead and execute in an objective and controlled manner; and to utilize proven formulas and decision matrices as you go along.

You can also subscribe to the Strategic Minute in iTunes. Just search for “Strategic Communications” or “Strategic Minute” under Podcasts. We’d love your feedback, so please consider leaving a review on iTunes or contacting us through our website.

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Key checklists are needed by successful business leaders. They help keep us on track and focused. Without them, a successful year in business is really just dumb luck. In this edition Key checklists are needed by successful business leaders. They help keep us on track and focused. Without them, a successful year in business is really just dumb luck.<br /> In this edition The Strategic Minute clean 4:52
Time for a Chief Integration Officer http://stratcomllc.com/time-for-a-chief-integration-officer/ Thu, 22 Oct 2015 17:00:59 +0000 http://stratcomllc.com/?p=1312 http://stratcomllc.com/time-for-a-chief-integration-officer/#respond http://stratcomllc.com/time-for-a-chief-integration-officer/feed/ 0 <p>CEOs, board members, members of the U.S. military, marketing and communications leaders, faculty members, and other groups all consider how to approach strategic opportunities, key market decisions, or how to work </p> <p>The post <a rel="nofollow" href="http://stratcomllc.com/time-for-a-chief-integration-officer/">Time for a Chief Integration Officer</a> appeared first on <a rel="nofollow" href="http://stratcomllc.com">Strategic Communications, LLC</a>.</p> CEOs, board members, members of the U.S. military, marketing and communications leaders, faculty members, and other groups all consider how to approach strategic opportunities, key market decisions, or how to work their way through difficult and sensitive situations.

There are those who try to to dominate the discussion, and others who seem to fade into the background.

That’s where the the position of “integrator” becomes most critical. Every organization needs an integrator, and in this edition of the Strategic Minute, Michael Meath explains why.

You can also subscribe to the Strategic Minute in iTunes. Just search for “Strategic Communications” or “Strategic Minute” under Podcasts. We’d love your feedback, so please consider leaving a review on iTunes or contacting us through our website.

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CEOs, board members, members of the U.S. military, marketing and communications leaders, faculty members, and other groups all consider how to approach strategic opportunities, key market decisions, or how to work CEOs, board members, members of the U.S. military, marketing and communications leaders, faculty members, and other groups all consider how to approach strategic opportunities, key market decisions, or how to work The Strategic Minute clean 3:28
Importance of PR for MBAs http://stratcomllc.com/importance-of-pr-for-mbas/ Mon, 24 Aug 2015 06:00:57 +0000 http://stratcomllc.com/?p=1292 http://stratcomllc.com/importance-of-pr-for-mbas/#respond http://stratcomllc.com/importance-of-pr-for-mbas/feed/ 0 <p>PR students and professionals are often told that they need to understand the fundamentals of business in order to earn a seat at the management table. Now, business schools are </p> <p>The post <a rel="nofollow" href="http://stratcomllc.com/importance-of-pr-for-mbas/">Importance of PR for MBAs</a> appeared first on <a rel="nofollow" href="http://stratcomllc.com">Strategic Communications, LLC</a>.</p> PR students and professionals are often told that they need to understand the fundamentals of business in order to earn a seat at the management table. Now, business schools are beginning to recognize that future leaders need to have a solid grasp on the importance of communications in any organization.

In this edition of the Strategic Minute, Michael Meath discusses the importance of communications classes for MBA students – and how this initiative is starting to take shape.

You can also subscribe to the Strategic Minute in iTunes. Just search for “Strategic Communications” or “Strategic Minute” under Podcasts. We’d love your feedback, so please consider leaving a review on iTunes or contacting us through our website.

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PR students and professionals are often told that they need to understand the fundamentals of business in order to earn a seat at the management table. Now, business schools are PR students and professionals are often told that they need to understand the fundamentals of business in order to earn a seat at the management table. Now, business schools are The Strategic Minute clean 2:53
Knowing What’s Actually Newsworthy http://stratcomllc.com/knowing-whats-actually-newsworthy/ Mon, 08 Jun 2015 06:00:29 +0000 http://stratcomllc.com/?p=1247 http://stratcomllc.com/knowing-whats-actually-newsworthy/#respond http://stratcomllc.com/knowing-whats-actually-newsworthy/feed/ 0 <p>There is a time and place for all of your organization’s news to be shared – but not all of it will make the cut for your daily newspaper or the </p> <p>The post <a rel="nofollow" href="http://stratcomllc.com/knowing-whats-actually-newsworthy/">Knowing What’s Actually Newsworthy</a> appeared first on <a rel="nofollow" href="http://stratcomllc.com">Strategic Communications, LLC</a>.</p> There is a time and place for all of your organization’s news to be shared – but not all of it will make the cut for your daily newspaper or the evening television newscast.

Being more selective with what you issue in news releases and media alerts will actually help to IMPROVE your media coverage.

In this edition of the Strategic Minute, Crystal DeStefano talks about the skill that journalists, editors and news directors love to see in the organizations they cover – knowing what’s actually newsworthy.

You can also subscribe to the Strategic Minute in iTunes. Just search for “Strategic Communications” or “Strategic Minute” under Podcasts. We’d love your feedback, so please consider leaving a review on iTunes or contacting us through our website.

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There is a time and place for all of your organization’s news to be shared – but not all of it will make the cut for your daily newspaper or the There is a time and place for all of your organization’s news to be shared – but not all of it will make the cut for your daily newspaper or the The Strategic Minute clean 2:52
PESO – The New Communications Currency http://stratcomllc.com/peso-the-new-communications-currency/ Mon, 04 May 2015 13:00:12 +0000 http://stratcomllc.com/?p=1234 http://stratcomllc.com/peso-the-new-communications-currency/#respond http://stratcomllc.com/peso-the-new-communications-currency/feed/ 0 <p>The overwhelming myriad of communication channels available today can now be viewed through a condensed and organized lens, referred to as PESO.<br /> Michael Meath explains what this means – and </p> <p>The post <a rel="nofollow" href="http://stratcomllc.com/peso-the-new-communications-currency/">PESO – The New Communications Currency</a> appeared first on <a rel="nofollow" href="http://stratcomllc.com">Strategic Communications, LLC</a>.</p> The overwhelming myriad of communication channels available today can now be viewed through a condensed and organized lens, referred to as PESO.

Michael Meath explains what this means – and how you can recognize, define, and manage each of these forms of communication – in this edition of the Strategic Minute.

You can also subscribe to the Strategic Minute in iTunes. Just search for “Strategic Communications” or “Strategic Minute” under Podcasts. We’d love your feedback, so please consider leaving a review on iTunes or contacting us through our website.

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The overwhelming myriad of communication channels available today can now be viewed through a condensed and organized lens, referred to as PESO. Michael Meath explains what this means – and The overwhelming myriad of communication channels available today can now be viewed through a condensed and organized lens, referred to as PESO.<br /> Michael Meath explains what this means – and The Strategic Minute clean 3:30
Empowering Your Workforce http://stratcomllc.com/empowering-your-workforce/ Mon, 06 Apr 2015 06:00:37 +0000 http://stratcomllc.com/?p=1224 http://stratcomllc.com/empowering-your-workforce/#respond http://stratcomllc.com/empowering-your-workforce/feed/ 0 <p>Organizations are often so focused on delivering their messages to external audiences, they step right over their employees. And the employees notice this.<br /> But an informed workforce leads to a more </p> <p>The post <a rel="nofollow" href="http://stratcomllc.com/empowering-your-workforce/">Empowering Your Workforce</a> appeared first on <a rel="nofollow" href="http://stratcomllc.com">Strategic Communications, LLC</a>.</p> Organizations are often so focused on delivering their messages to external audiences, they step right over their employees. And the employees notice this.

But an informed workforce leads to a more successful organization, as well as improved control over your reputation. Learn how to take control over your reputation, and simple methods to empower your workforce, in this edition of the Strategic Minute.

You can also subscribe to the Strategic Minute in iTunes. Just search for “Strategic Communications” or “Strategic Minute” under Podcasts. We’d love your feedback, so please consider leaving a review on iTunes or contacting us through our website.

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Organizations are often so focused on delivering their messages to external audiences, they step right over their employees. And the employees notice this. But an informed workforce leads to a more Organizations are often so focused on delivering their messages to external audiences, they step right over their employees. And the employees notice this.<br /> But an informed workforce leads to a more The Strategic Minute clean 3:21
Your Spokesperson Isn’t Always Your CEO http://stratcomllc.com/your-spokesperson-isnt-always-your-ceo/ Thu, 05 Mar 2015 12:00:01 +0000 http://stratcomllc.com/?p=1195 http://stratcomllc.com/your-spokesperson-isnt-always-your-ceo/#respond http://stratcomllc.com/your-spokesperson-isnt-always-your-ceo/feed/ 0 <p>The CEO doesn’t always have to be your organization’s spokesperson. In fact, there are several scenarios in which that can hurt your organization.<br /> Whatever you do, don’t wait until the </p> <p>The post <a rel="nofollow" href="http://stratcomllc.com/your-spokesperson-isnt-always-your-ceo/">Your Spokesperson Isn’t Always Your CEO</a> appeared first on <a rel="nofollow" href="http://stratcomllc.com">Strategic Communications, LLC</a>.</p> The CEO doesn’t always have to be your organization’s spokesperson. In fact, there are several scenarios in which that can hurt your organization.

Whatever you do, don’t wait until the media is calling to think about who your spokesperson and subject matter experts should be. In this edition of the Strategic Minute, Crystal DeStefano explains how to identify the right spokesperson now, so you give it the consideration this significant decision truly deserves.

You can also subscribe to the Strategic Minute in iTunes. Just search for “Strategic Communications” or “Strategic Minute” under Podcasts. We’d love your feedback, so please consider leaving a review on iTunes or contacting us through our website.

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The CEO doesn’t always have to be your organization’s spokesperson. In fact, there are several scenarios in which that can hurt your organization. Whatever you do, don’t wait until the The CEO doesn’t always have to be your organization’s spokesperson. In fact, there are several scenarios in which that can hurt your organization.<br /> Whatever you do, don’t wait until the The Strategic Minute clean 2:54
Quality, Not Quantity, of Media Mentions http://stratcomllc.com/quality-not-quantity-of-media-mentions/ Fri, 23 Jan 2015 00:00:00 +0000 http://stratcomllc.com/?p=1185 http://stratcomllc.com/quality-not-quantity-of-media-mentions/#respond http://stratcomllc.com/quality-not-quantity-of-media-mentions/feed/ 0 <p>For the most part, the more media attention your organization receives, the more your stakeholders will recognize you. But visibility isn’t enough. It’s the content of news stories and online </p> <p>The post <a rel="nofollow" href="http://stratcomllc.com/quality-not-quantity-of-media-mentions/">Quality, Not Quantity, of Media Mentions</a> appeared first on <a rel="nofollow" href="http://stratcomllc.com">Strategic Communications, LLC</a>.</p> For the most part, the more media attention your organization receives, the more your stakeholders will recognize you. But visibility isn’t enough. It’s the content of news stories and online posts that determine whether your audiences will have a favorable impression of you.

So how do you know whether the content was good or bad? And what do you DO with that information? In this edition of the Strategic Minute, Crystal DeStefano explains how to identify the right opportunities to pursue, and how to respond to other media posts and inquiries.

You can also subscribe to the Strategic Minute in iTunes. Just search for “Strategic Communications” or “Strategic Minute” under Podcasts. We’d love your feedback, so please consider leaving a review on iTunes or contacting us through our website.

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For the most part, the more media attention your organization receives, the more your stakeholders will recognize you. But visibility isn’t enough. It’s the content of news stories and online For the most part, the more media attention your organization receives, the more your stakeholders will recognize you. But visibility isn’t enough. It’s the content of news stories and online The Strategic Minute clean 2:11
Real Community Relations: Creating a “Lovemark” http://stratcomllc.com/real-community-relations-creating-a-lovemark/ Mon, 04 Aug 2014 10:00:52 +0000 http://stratcomllc.com/?p=1126 http://stratcomllc.com/real-community-relations-creating-a-lovemark/#respond http://stratcomllc.com/real-community-relations-creating-a-lovemark/feed/ 0 <p>Creating a “Lovemark” is a concept that is intended to enhance, even replace, the traditional marketing of brands. It is exactly what it sounds like: adding an emotional component, specifically </p> <p>The post <a rel="nofollow" href="http://stratcomllc.com/real-community-relations-creating-a-lovemark/">Real Community Relations: Creating a “Lovemark”</a> appeared first on <a rel="nofollow" href="http://stratcomllc.com">Strategic Communications, LLC</a>.</p> Creating a “Lovemark” is a concept that is intended to enhance, even replace, the traditional marketing of brands. It is exactly what it sounds like: adding an emotional component, specifically love, for your brand. And if successful, it tends to inspire “Loyalty Beyond Reason.”

While sponsoring events and making charitable donations play a part in your overall community relations plan, Crystal (Smith) DeStefano explains ho you can find ways that truly make sense for your organization to be involved with the local community – in this edition of the Strategic Minute.

You can also subscribe to the Strategic Minute in iTunes. Just search for “Strategic Communications” or “Strategic Minute” under Podcasts. We’d love your feedback, so please consider leaving a review on iTunes or contacting us through our website.

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Creating a “Lovemark” is a concept that is intended to enhance, even replace, the traditional marketing of brands. It is exactly what it sounds like: adding an emotional component, specifically Creating a “Lovemark” is a concept that is intended to enhance, even replace, the traditional marketing of brands. It is exactly what it sounds like: adding an emotional component, specifically The Strategic Minute clean 2:24
The Real Meaning of Independence http://stratcomllc.com/the-real-meaning-of-independence/ Mon, 07 Jul 2014 20:00:52 +0000 http://stratcomllc.com/?p=1046 http://stratcomllc.com/the-real-meaning-of-independence/#respond http://stratcomllc.com/the-real-meaning-of-independence/feed/ 0 <p>The annual celebration of the 4th of July is a time to reflect on the true meaning of independence. In this edition of the Strategic Minute, Crystal (Smith) DeStefano shares </p> <p>The post <a rel="nofollow" href="http://stratcomllc.com/the-real-meaning-of-independence/">The Real Meaning of Independence</a> appeared first on <a rel="nofollow" href="http://stratcomllc.com">Strategic Communications, LLC</a>.</p> The annual celebration of the 4th of July is a time to reflect on the true meaning of independence. In this edition of the Strategic Minute, Crystal (Smith) DeStefano shares new insights on how to maximize our opportunities to realize independence and success for the future of our business.

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The annual celebration of the 4th of July is a time to reflect on the true meaning of independence. In this edition of the Strategic Minute, Crystal (Smith) DeStefano shares The annual celebration of the 4th of July is a time to reflect on the true meaning of independence. In this edition of the Strategic Minute, Crystal (Smith) DeStefano shares The Strategic Minute clean 2:02
Learning about Ethical Leadership from College Students http://stratcomllc.com/learning-about-ethical-leadership-from-college-students/ Mon, 02 Jun 2014 23:08:00 +0000 http://stratcomllc.com/?p=988 http://stratcomllc.com/learning-about-ethical-leadership-from-college-students/#respond http://stratcomllc.com/learning-about-ethical-leadership-from-college-students/feed/ 0 <p>The students in Michael Meath‘s “The Ethics of Advocacy” course at Syracuse University must apply ethical decision-making to progressively more complex business problems. And every semester, the results are fascinating.<br </p> <p>The post <a rel="nofollow" href="http://stratcomllc.com/learning-about-ethical-leadership-from-college-students/">Learning about Ethical Leadership from College Students</a> appeared first on <a rel="nofollow" href="http://stratcomllc.com">Strategic Communications, LLC</a>.</p> The students in Michael Meath‘s “The Ethics of Advocacy” course at Syracuse University must apply ethical decision-making to progressively more complex business problems. And every semester, the results are fascinating.

In this edition of the Strategic Minute, Michael shares unexpected insights about Ethical Leadership from his work with college students.

You can also subscribe to the Strategic Minute in iTunes. Just search for “Strategic Communications” or “Strategic Minute” under Podcasts. We’d love your feedback, so please consider leaving a review on iTunes or contacting us through our website.

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The students in Michael Meath‘s “The Ethics of Advocacy” course at Syracuse University must apply ethical decision-making to progressively more complex business problems. And every semester, the results are fascinating. The students in Michael Meath‘s “The Ethics of Advocacy” course at Syracuse University must apply ethical decision-making to progressively more complex business problems. And every semester, the results are fascinating. The Strategic Minute clean 3:15