Importance of PR for MBAs

PR students and professionals are often told that they need to understand the fundamentals of business in order to earn a seat at the management table. Now, business schools are beginning to recognize that future leaders need to have a solid grasp on the importance of communications in any organization.

In this edition of the Strategic Minute, Michael Meath discusses the importance of communications classes for MBA students – and how this initiative is starting to take shape.

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