Knowing What’s Actually Newsworthy

Post category:Podcasts

There is a time and place for all of your organization’s news to be shared – but not all of it will make the cut for your daily newspaper or the evening television newscast.

Being more selective with what you issue in news releases and media alerts will actually help to IMPROVE your media coverage.

In this edition of the Strategic Minute, Crystal DeStefano talks about the skill that journalists, editors and news directors love to see in the organizations they cover – knowing what’s actually newsworthy.

You can also subscribe to the Strategic Minute in iTunes. Just search for “Strategic Communications” or “Strategic Minute” under Podcasts. We’d love your feedback, so please consider leaving a review on iTunes or contacting us through our website.

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Why Central New York Needs More Professional Communicators
by Alice Maggiore
April 15, 2024
Communicator. Connector. Celebrator. Counsel. Brand Manager. Liaison. Promoter. Influencer. Storyteller. Spokesperson. Strategizer. Translator. Voice of reason. When you hear the words “public relations,” what – and who – do you think of? The Public Relations Society of America (PRSA) defines PR as “a strategic communication process that builds mutually beneficial relationships between an organization and… Read more: Why Central New York Needs More Professional Communicators
Losing Your Identity in Times of Crisis
by Crystal DeStefano
February 26, 2024
As the excitement of the new year fades into the rearview mirror, it’s not uncommon for business leaders and their teams to find themselves caught in the relentless demands of day-to-day operations by February, leaving their grand plans gathering dust on the shelf. Whether it’s the pressing urgency of immediate needs or simply the allure… Read more: Losing Your Identity in Times of Crisis
Making History Once Again with New Memory Care Unit
by Crystal DeStefano
February 8, 2024
Strategic Communications has helped Loretto to open a Memory Special Care Unit in Syracuse, an entire Memory Life Community in Jamesville, and celebrate milestone anniversaries for Central New York’s first-ever dedicated memory care facility. On February 7, 2024, we were honored to support the opening of the Memory Special Care Unit at The Commons on… Read more: Making History Once Again with New Memory Care Unit
New Approach to Urgent Care Expands to Make Healthcare More Accessible in Central New York
by Crystal DeStefano
February 2, 2024
When we first met Heather Drake Bianchi two years ago, we knew she was going to change the world – and fast! She recently asked our team: “Two years ago, did you have any idea that we’d be here today?” While we didn’t know in 2022 that Drakos Clinical Dynamics would be offering its unique… Read more: New Approach to Urgent Care Expands to Make Healthcare More Accessible in Central New York
Big Moves at Strategic Communications: New Vice President and New Director of Public Relations
by Crystal DeStefano
January 15, 2024
Syracuse-based Strategic Communications has announced two major updates to its senior leadership team: Virgie Townsend, JD, has been promoted to Vice President of Client Strategy and Business Development, and Alice Maggiore has been appointed as Director of Public Relations. Strategic Communications’ growth comes at an exciting time, as the public relations agency is celebrating its… Read more: Big Moves at Strategic Communications: New Vice President and New Director of Public Relations