There is a time and place for all of your organization’s news to be shared – but not all of it will make the cut for your daily newspaper or the evening television newscast.
Being more selective with what you issue in news releases and media alerts will actually help to IMPROVE your media coverage.
In this edition of the Strategic Minute, Crystal DeStefano talks about the skill that journalists, editors and news directors love to see in the organizations they cover – knowing what’s actually newsworthy.
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