Lobbying 101 – What it takes to be effective

When you think of lobbying, you may automatically think of putting on a suit and tie and heading to Capitol Hill. However, the truth is that effective lobbying starts closer to home. The most effective lobbyists are those who truly believe; individuals who have already advocated on many levels prior to the government – at home, in the office and within their own communities. In this edition of the Strategic Minute, Alisha Frazee help you understand how to get started with a lobbying or other government relations effort.

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