Featured Article

Take Time to Build Relationships

As a small, local business it’s important to build relationships within the local community. But as a small, local business there isn’t always time to build and nurture individual relationships.

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Featured Article

Preparing 2017 PR Plan? Know What’s Actually Newsworthy

Many organizations are taking the time to prepare plans for 2017, including their PR Plan. There are a lot of good things that lots of organizations do or accomplish every

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SCLLC News

Michael Meath Inducted into OCC Alumni Faces

Michael Meath is among four distinguished alumni of Onondaga Community College who have been named 2016 “Alumni Faces” honorees for their professional achievements and contributions to the College and the

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SCLLC News

Crystal DeStefano Co-Chairs ‘Taste of Fame’

Crystal DeStefano co-chaired the 2016 “Taste of Fame” event this weekend, presented by Central New York’s PBS affiliate WCNY. This was the second annual event, which serves as a fundraising

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SCLLC News

Samantha Villegas Elected PRSA Mid-Atlantic District Director

The Public Relations Society of America’s (PRSA) Leadership Assembly voted today to elect Samantha Villegas, APR, as the new Director of PRSA’s Mid-Atlantic District. In the election, Samantha’s years of experience

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Client News

New Year’s Eve Returns to Hotel

The highly anticipated New Year’s Eve party at the Marriott Syracuse Downtown has officially been announced. This is the first New Year’s Eve party at the hotel in more than

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Client News

Former Hotel Syracuse Officially Re-Opens

After a $76 million dollar restoration and over two years of dust, hardhats and the occasional discovery of hidden architectural gems, the Marriott Syracuse Downtown – formerly the Hotel Syracuse

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Client News

NBT Bank Offers Back to School Savings Tips

NBT Bank offers their top five savings strategies to help minimize the impact of back-to-school expenses on the family budget – because parents know that the cost of school supplies,

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QuiltWeek Syracuse 2016

Client News

QuiltWeek Returns to Syracuse for Second Year

QuiltWeek, the official traveling show of the American Quilter’s Society, is returning to Syracuse, NY for a second year! According to Visit Syracuse, last year’s QuiltWeek show had an economic

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Grill Safety Lid Photo

Client News

DeStefano Takes to the Airwaves to Promote Grill Safety

Crystal DeStefano has been talking with news show hosts and reporters at outlets across New York State through a public relations campaign promoting the importance of gas grill safety, including

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Kelly Gaggin

News

SCLLC Consultant Earns Masters, Immediately Accepted for Ph. D

Kelly Gaggin, Consultant with Strategic Communications, recently completed the Communications Management Master’s program at Syracuse University’s S.I. Newhouse School of Public Communications, earning her Master of Science in Communications Management.

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Client News

Ed Riley Receives OHA Medal for Hotel Syracuse Restoration

Ed Riley, the man who has led the restoration of the former Hotel Syracuse, received the Onondaga Historical Association’s OHA Medal Award in recognition for his outstanding and meritorious service to local history,

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Client News

NBT Bancorp Announces New Chairman, Succession Plan and Expanded Executive Roles

NBT Bancorp announced on  May 3rd that Daryl R. Forsythe will retire as chairman of the NBT Bank and NBT Bancorp Boards, and on May 4th its new chairman, succession

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Client News

Anaren to Offer Sneak Peek of Products at IoT World

Anaren Inc.’s progress with its new products in 2016 have been followed with excitement – from first announcements at CES 2016, to the crowd pleasing Dino demo at Embedded World. Now,

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Client News

St. Joseph’s is Best in Cardiac Care

February is Heart Month, and it should come as no surprise that this is a big deal at St. Joseph’s Hospital Health Center in Syracuse, NY. St. Joseph’s is recognized

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Client News

St Patrick’s Day Returns to Hotel Syracuse

The Syracuse St Patrick’s Parade will return to the former Hotel Syracuse (soon to be the Marriott Syracuse Downtown) for the Grand Marshal’s dinner Friday, March 11, 2016.
The hotel was a

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News

What Could You Do in a Strategic Minute?

In just a couple of minutes, everything can change. Often the changes happen to companies and organizations. But these entities can also make change, and make it work for the

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News

DeStefano Named Chair of Northeast District PRSA

After serving as president for the Central New York Chapter of the Public Relations Society of America (2013-2014), and as a liaison to the Northeast District of the association, Crystal

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Featured Article

Everyone Needs Trusted Advisors

One of the great freedoms when you create or run your own company is that you don’t have to report to anyone. But in reality, we all work for someone.

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News

DeStefano Presents Excellence in Healthcare Award

Last night, Crystal DeStefano presented the award for “Community Partner/Advocate of the Year” to Syracuse-based St. Joseph’s Health at the 2015 Excellence in Health Care Awards event.
DeStefano nominated St. Joseph’s

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News

Meath Teaches MBA Students Importance of Communications

In early October, Michael Meath led a group of 110 executive MBA students from Syracuse University’s Whitman School of Management to develop an understanding of the strategic role that public

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Client News

VIP Architecture’s New Leader, New Certification

As Syracuse-based VIP Structures continues to evolve after 40 years in business, Katherine Hoeft has been leading VIP Architecture (VIP Architectural Associates, PLLC) for just over two years now.
Most

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Client News

Tailgating and Preparing for Fall: Propane Safety

Whether tailgating with your portable grill or enjoying the game in the comfort of your home, propane appliances like grills, furnaces, space heaters and propane fireplaces should always be used

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Client News

New monthly column for Auburn Hospital

Auburn, NY’s daily newspaper, The Auburn Citizen, has launched a monthly column contributed by Auburn Community Hospital to inform the community about what’s happening at Auburn Community Hospital. Topics of interest and of

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SCLLC News

DeStefano Joins WCNY Board of Directors

WCNY welcomed Crystal DeStefano to its Board of Trustees this month. The Board of Trustees of the Public Broadcasting Council of Central New York Inc. represents WCNY’s listeners and viewers, as well

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Client News

QuiltWeek Debuts in Syracuse

When the American Quilter’s Society, the largest quilting membership organization in the world, debuted AQS QuiltWeek in Syracuse from July 29 to August 1, the announcement – and then the show

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Client News

Start the Summer with Grill Safety

As the official spokesperson for the New York Propane Gas Association, Crystal DeStefano helps consumers keep grilling season safe with a statewide media outreach effort. Some key safety tips include:
Ventilation

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SCLLC News

New Consultants, New Focus: Successful First Year

As Crystal DeStefano marks the one-year anniversary as new owner of Strategic Communications, LLC, there is plenty to celebrate. Following more than ten years of strong business growth and continued

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Client News

Press Conference: Hotel Syracuse To Become Marriott Downtown Syracuse

At a press conference today, Hotel Syracuse Owner Ed Riley announced the Hotel Syracuse property will now become part of Marriott International’s flagship Marriott Hotels brand. Marriott will work closely with

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Featured Article

PESO – The New Communications Currency

The overwhelming myriad of communication channels available today can now be viewed through a condensed and organized lens, referred to as PESO.
Michael Meath explains what this means – and

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SCLLC News

DeStefano Returns to OCC, Shares Tips for LinkedIn

Selected by the College’s Office of Alumni Relations and the Career and Applied Learning Center, Crystal DeStefano led a LinkedIn workshop at Onondaga Community College to help students build and enhance

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Featured Article

Your Spokesperson Isn’t Always Your CEO

The CEO doesn’t always have to be your organization’s spokesperson. In fact, there are several scenarios in which that can hurt your organization.
Whatever you do, don’t wait until the

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SCLLC News

Industry features DeStefano for crisis prep advice

The propane industry has again tapped the expertise of Strategic Communications, LLC. In an interview with LP Gas magazine, Crystal DeStefano shared key steps for propane companies across the country

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Client News

NBT Bank Leader’s Advice for America Saves Week

Advice from NBT Bank President of Retail Banking David E. Raven was published by several major newspapers in New York and Pennsylvania during America Saves Week (February 23-28, 2015).
The

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Client News

St. Joseph’s Celebrates Achievement of Largest Green Healthcare Project in Upstate NY

St. Joseph’s celebrated its achievement of a vision started nearly 10 years ago—to implement the largest green healthcare project in Upstate NY.
At a press conference held at St. Joseph’s,

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SCLLC News

DeStefano Leads Industry Roundtable

As President of the Central New York Chapter of the Public Relations Society of America, Crystal DeStefano developed and lead an invite-only, closed-door roundtable of senior practitioners to discuss the

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Client News

Sherwood Inn Releases History and Cookbook

A History and Cookbook from The Sherwood Inn will be released on November 23, 2014. The book, co-authored by the Sherwood’s owner Bill Eberhardt, takes a look back at the

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SCLLC News

SCLLC Named Economic Champion

Strategic Communications, LLC was one of several organizations recognized as a 2014 Economic Champion in Central New York.
Each year, CenterState CEO recognizes local businesses as Economic Champions for their

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SCLLC News

DeStefano Named “40 Under Forty”

Crystal (Smith) DeStefano has been named to the 40 Under Forty class of 2014 by Bizeventz, a company in the Business Journal News Network.
This awards program recognizes young professionals in

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Client News

More Scholarships for Propane Students

The New York Propane Gas Association has been offering scholarships to colleges across the state since 2010, and has spent hundreds of thousands of dollars helping students in fire science

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SCLLC News

“Strategic Minute” in Business Journal

Strategic Communications, LLC’s “Strategic Minute” continues to be featured in the Central New York Business Journal. This guest column features topics ranging from internal communications to managing the news media,

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SCLLC News

Meath leads Communications course at Business School

Michael Meath, senior consultant at Strategic Communications and adjunct professor for the S. I. Newhouse School of Public Communications, has been tapped for a new program at Syracuse University.
New

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SCLLC News

Helping Professionals Earn Accreditation

Crystal (Smith) DeStefano, APR, will lead a group discussion of current and potential candidates from Central New York for the Accreditation in Public Relations at this year’s Public Relations Society

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SCLLC News

President shares story and advice

Crystal (Smith) DeStefano, class of ’04, is featured in the latest edition of Onondaga Community College’s alumni publication. In this interview, DeStefano shares the story of her time at Onondaga,

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Client News

Destiny USA Celebrates 2-Year Anniversary with Dine Out Week

The Destiny USA Dine-Out will be held from Friday, August 1 through Saturday, August 9, as part of Destiny USA’s two-year re-branding anniversary. The re-branding of the facility from Carousel

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Central New York Community Foundation

Client News

More Than $1 Million Raised From Partnerships in CNY

Many local organizations have been turning to the Central New York Community Foundation’s Strategic Partnership Fund. And for good reason.
As of this year, local organization mergers, affiliations or collaborations

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SCLLC News

Announcing P.R. Quinlan

Strategic Communications, LLC’s government relations and strategic planning practices are now operating as P.R. Quinlan.
Frank Caliva III – Strategic Communications, LLC’s Director of Public Affairs & Strategy Development –

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SCLLC News

New Owners for Strategic Communications, LLC

Following more than ten years of strong business growth and continued financial success, Syracuse-based Strategic Communications, LLC is selling the majority of its assets to two current employees of the

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SCLLC News

Strategic Communications, LLC offers Public Relations Services

Crystal (Smith) DeStefano – the company’s former Director of Integrated Media for Public Relations – has acquired SCLLC’s public relations practice, which will remain based in Syracuse, NY. This includes Media,

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Client News

Summer Doesn’t Slow Down at MPH

Approximately 100 kids participate in Summer Camp each week at Manlius Pebble Hill School. Children can even get a leg up in preparing for their courses this fall, while enjoying

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Client News

The Results of Listening – Destiny USA Launches Day Pass

Continually seeking guests’ feedback on the recently expanded destination offerings at Destiny USA, the facility has launched the Summer Day Pass in response to customer requests to be able to

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Client News

NBT Bank Preparing the Next Generation for Business Success

On a test of five basic financial literacy questions, the national average was only 2.88 correct answers, according to the 2013 Financial Industry Regulatory Authority’s (FINRA) State-by-State Financial Capability Survey. 

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Client News

SCLLC Raises Awareness for Propane Safety

With decades of experience in the energy sector, the Strategic Communications team is helping the propane industry to increase awareness of another Industry Responders Conference for safety training. This two-day

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SCLLC News

Propane Industry Highlights Meath’s Crisis Leadership

Strategic Communications, LLC is often sought-after for its crisis communications and media training expertise. Last week, Michael Meath delivered a Fast-Track presentation called “Do’s & Don’ts of Incident Management” on

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SCLLC News

Smith Tells PR Students “What’s Next”

The Public Relations Student Society of America (www.prssa.org) at the State University of New York at Oswego hosts a panel of professionals each year to help give students a very

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Client News

April is Financial Literacy Month

This month and year-round, the Strategic Communications team helps NBT Bank to increase awareness of financial literacy tips and programs available throughout the Bank’s five-state footprint. NBT Bank is a

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Client News

ACCES Explains Why Energy Bills Have Seen An Increase In Price

In a recent news release, the American Coalition of Competitive Energy Suppliers (ACCES) explained why energy bills have seen an increase in price and what can be done to manage

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Client News

America Saves Week Begins Feb. 24

The national financial education movement America Saves Week will be celebrated February 24 – March 1, 2014. As a registered local participant, NBT Bank is educating individuals on the importance

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Client News

Destiny USA celebrates two year LEED© Gold Anniversary

Destiny USA will formally celebrate its two year LEED anniversary, achieved on February 6, 2012, this month, showcasing its nearly 50 tenants who have achieved LEED certification. On February 27,

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SCLLC News

Meath and Smith help local organizations build stronger reputations

Centerstate CEO (the twelve-county business leadership and economic development organization based in Syracuse, NY) has engaged Strategic Communications, LLC for its first Training and Education Series program of 2014.
Michael

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SCLLC News

Crystal Smith, APR Invited to Present to Syracuse University Students

Crystal (Smith) DeStefano often presents to classes and groups of junior and senior college students about how they can use social media to best position themselves to apply for professional

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SCLLC News

SCLLC Celebrates 10 Years in Business

Michael Meath founded Strategic Communications, LLC in January of 2004 as a public relations, government relations, crisis communications and strategic planning consulting business.
Now, 10 years later, the company has grown

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SCLLC News

Smith Begins Second Term as PRSA-CNY President

Crystal (Smith) DeStefano, APR will begin a second term as president of the Central New York Chapter of the Public Relations Society of America. During her first term as President

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SCLLC News

Strategic Minute Expanding Reach

The Strategic Minute podcast series will now be presented on the WRVO-FM, a National Public Radio affiliate located in Upstate New York. Through a special underwriting agreement, Strategic Communications, LLC

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Destiny USA Aerial View

Client News

Destiny USA creates 5-Step “Black Friday Survival Guide”

Destiny USA in Syracuse, NY sees thousands of shoppers between the evening of Thanksgiving, through the early hours of Black Friday and well into the rest of that day. Visitors

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Central New York Community Foundation

Client News

It’s Community Foundation Week! (But what is a community foundation?)

During the week of November 12-18, 2013, the Central New York Community Foundation joins more than 750 community foundations across America for the 14th Annual Community Foundation Week to celebrate

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PRSA Feed Your Passion 2013

SCLLC News

SCLLC Members Host, Present at Major Conference

Crystal (Smith) DeStefano, APR, hosted the 2013 PRSA Northeast District Conference in Syracuse, NY on Thursday, November 7, 2013 – the first time this Conference has ever been held in

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SCLLC News

Crystal Smith shares 3 Rules for Students to use Social Media for their Future

In a guest blog post for the Syracuse University chapter of the Public Relations Student Society of America, Crystal (Smith) DeStefano, APR, provided three rules to guide public relations students

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News

Now you can read our Strategic Minute in The Central New York Business Journal

Every month, the Strategic Communications, LLC team writes and records one or two podcasts titled The Strategic Minute, which you can find under the podcast tab of this website. You

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Onondaga Community College Academic II Building

Client News

OCC Honors Newest “Alumni Faces” During Annual Celebration of Success

Onondaga Community College hosted its annual Celebration of Success breakfast this morning at the SRC Arena and Events Center. College President Dr. Casey Crabill and SUNY Chancellor Nancy L. Zimpher

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SCLLC News

Crystal Smith featured in Syracuse Woman Magazine

In addition to serving as Strategic Communications, LLC’s director of integrated media for public relations, Crystal (Smith) DeStefano, APR, also serves as the president for the Central New York Chapter

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SCLLC News

Smith featured as advocate for Accreditation in Public Relations

Crystal (Smith) DeStefano, APR, was featured in the latest installment of the Accredited in Public Relations (APR) discussion on PR Daily. In the article, “Should PR pros get accredited?” published

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Industry News

New Industry Meeting Format

As the 2013-2014 incoming president of the Central New York Chapter of the Public Relations Society of America (PRSA-CNY), Crystal (Smith) DeStefano has lead the effort for a revised format

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SCLLC News

Michael Meath Featured in AARP’s “Work Reimagined”

Work Reimagined is an AARP initiative powered by LinkedIn, “dedicated to helping experienced professionals connect to more satisfying careers.” For the November issue, writer Elaine Pofeldt featured Michael Meath and

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Crystal Smith

SCLLC News

Crystal Smith Earns Accreditation in Public Relations – Youngest APR in CNY

Crystal Smith has earned the prestigious Accredited in Public Relations (APR) credential from the Universal Accreditation Board (UAB). Smith is the youngest Accredited Public Relations professional in Central New York.

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SCLLC News

SCLLC Opens Washington, DC Office

SCLLC has experienced significant success with clients throughout the United States and has now opened an office in Washington, DC to support recent growth and increased demand in the capital

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