Take Time to Build Relationships

As a small, local business it’s important to build relationships within the local community. But as a small, local business there isn’t always time to build and nurture individual relationships.

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Preparing 2017 PR Plan? Know What’s Actually Newsworthy

Many organizations are taking the time to prepare plans for 2017, including their PR Plan. There are a lot of good things that lots of organizations do or accomplish every

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Everyone Needs Trusted Advisors

One of the great freedoms when you create or run your own company is that you don’t have to report to anyone. But in reality, we all work for someone.

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Importance of Checklists

Key checklists are needed by successful business leaders. They help keep us on track and focused. Without them, a successful year in business is really just dumb luck.
In this edition

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Time for a Chief Integration Officer

CEOs, board members, members of the U.S. military, marketing and communications leaders, faculty members, and other groups all consider how to approach strategic opportunities, key market decisions, or how to work

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Importance of PR for MBAs

PR students and professionals are often told that they need to understand the fundamentals of business in order to earn a seat at the management table. Now, business schools are

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Knowing What’s Actually Newsworthy

There is a time and place for all of your organization’s news to be shared – but not all of it will make the cut for your daily newspaper or the

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PESO – The New Communications Currency

The overwhelming myriad of communication channels available today can now be viewed through a condensed and organized lens, referred to as PESO.
Michael Meath explains what this means – and

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Empowering Your Workforce

Organizations are often so focused on delivering their messages to external audiences, they step right over their employees. And the employees notice this.
But an informed workforce leads to a more

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Your Spokesperson Isn’t Always Your CEO

The CEO doesn’t always have to be your organization’s spokesperson. In fact, there are several scenarios in which that can hurt your organization.
Whatever you do, don’t wait until the

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Quality, Not Quantity, of Media Mentions

For the most part, the more media attention your organization receives, the more your stakeholders will recognize you. But visibility isn’t enough. It’s the content of news stories and online

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Real Community Relations: Creating a “Lovemark”

Creating a “Lovemark” is a concept that is intended to enhance, even replace, the traditional marketing of brands. It is exactly what it sounds like: adding an emotional component, specifically

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The Real Meaning of Independence

The annual celebration of the 4th of July is a time to reflect on the true meaning of independence. In this edition of the Strategic Minute, Crystal (Smith) DeStefano shares

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Learning about Ethical Leadership from College Students

The students in Michael Meath‘s “The Ethics of Advocacy” course at Syracuse University must apply ethical decision-making to progressively more complex business problems. And every semester, the results are fascinating.

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Communicating through Business Transitions

Many mid- and smaller-sized businesses are pursuing strategic opportunities to join forces with similar or complementary organizations. Are you? If so, you’ve likely retained financial advisors and attorneys. But have

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Getting to the Table

We all want to have the opportunity to sit with senior management and be part of key discussions involving our organization, and to have our ideas heard. In this edition

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Learning to Think Sideways

It’s human nature for us to have certain patterns of thinking that we repeat. Usually, this is because this way of thinking or problem solving has worked for us before.

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Building a Brand begins with Research

You can’t just assume that your messages are actually being received by your audiences as you intended. It’s critical to understand what your audiences know (or think they know) about

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Crisis Communications Planning – Now You’re Ready

No one can prepare for a crisis.
Well, actually, they can… and they do. In this edition of the Strategic Minute, Crystal (Smith) DeStefano discusses the increased trend toward more

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Confidentiality and Trust

How we handle confidential information can define us as professionals… and have a big impact on the level of trust and respect our employees, clients, news reporters, elected officials… and

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Talk to your Employees First

The most successful organizations are those with engaged employees. In this edition of the Strategic Minute, Lyndsay Hollis explains why and how to always communicate with your employees first. There

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Navigating Federal Agencies

We all hear about the latest from Congress on the news, but are we also keeping a close look at the actions being taken by our Government’s Federal Agencies? In this

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A Tip from our Media Training: Stop Talking!

That’s right – sometimes our communications advice is to STOP talking.  Crystal (Smith) DeStefano explains why in this edition of the Strategic Minute.
You can also subscribe to the Strategic

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How Immigration Reform will impact Your Business

The Immigration Reform Bill is likely to get a vote from the Senate and move on to the House. But how will it impact your business? In this edition of

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Better SEO for your PR efforts

Search engine optimization (SEO) is important for so much more than just websites. Public relations and SEO teams actually share a common goal – to increase their brand’s presence in

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The Impact of Media Coverage on Your Reputation

Not all publicity is good publicity. How do you know whether a news story was good or bad for your reputation? And what do you do with that information? In

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Using Strategic Insight for 2013

You may have heard the 2013 economic forecast for your region by now, and we’ll hear from our President next week about the forecast for our country. These forecasts feel

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The Strategic Plan is No More

It’s that time of year again – time to map out your Strategic Plan for next year. The one that likely won’t see much daylight after the first of the

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The Big Debate: It means more than you may think

The debate styles of each presidential candidate have been analyzed and scrutinized, and while you are interested in the arguments of each candidate, and the result of this year’s election,

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How to Respond to Negative Posts on Social Media

Today’s technology makes it easy to engage with customers when things are going great. But what about when things are not going so well? How you engage with them during

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Business Ethics – Not Always What You Think

Each of us has our own ethical “frame” that we bring to work. Yet, sometimes we need a trusted advisor to help us think through a sensitive decision that impacts

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Managing Expectations

People seem to toss around the phrase “Under-promise, over-deliver” as a strategy way too much, without really thinking it through. It actually can be a good strategy, and Crystal (Smith)

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Understanding our government & its many layers

Big government is currently getting a lot of press. But on a day-to-day basis, the administrations that directly touch our lives are those that operate within our own communities. In

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How can your audiences understand, if you don’t tell them?

Does this frustration sound familiar? You work really hard to run a business that provides a great service to your community, but you continue to receive criticism about HOW you

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The Social Media Audit – Take Control of Your Online Reputation

Does your organization have an official presence on social media? You might be surprised to find what you think is the answer to that question may not be true… Crystal

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Lobbying 101 – What it takes to be effective

When you think of lobbying, you may automatically think of putting on a suit and tie and heading to Capitol Hill. However, the truth is that effective lobbying starts closer

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Crisis Communications Plans on Your Mobile Device

Your organization probably has an action plan for what to do during a crisis… but do you have a plan for communicating during such an event? If so, where is

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Strategic Intent

While successful people generally have great instincts; that kind of resolution doesn’t just come by chance. This kind of focus is called “strategic intent.” Listen to this edition of the

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Building Relationships with the Media

In today’s Strategic Minute, Crystal (Smith) DeStefano shares some simple changes for your approach to building relationships with members of the news media, that can make all the difference in

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Opportunities in Overseas Markets

It’s no secret that overseas markets represent significant opportunities for U.S. companies, large and small. Foreign business development is not as easy as expanding to a new city or state,

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