For the most part, the more media attention your organization receives, the more your stakeholders will recognize you. But visibility isn’t enough. It’s the content of news stories and online posts that determine whether your audiences will have a favorable impression of you.

So how do you know whether the content was good or bad? And what do you DO with that information? In this edition of the Strategic Minute, Crystal DeStefano explains how to identify the right opportunities to pursue, and how to respond to other media posts and inquiries.

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