Not all publicity is good publicity. How do you know whether a news story was good or bad for your reputation? And what do you do with that information? In this edition of the Strategic Minute, Lyndsay Hollis shares our strategic approach to analyzing media coverage and making real-time adjustments to your communications strategy.
You can also subscribe to the Strategic Minute in iTunes. Just search for “Strategic Communications” or “Strategic Minute” under Podcasts. We’d love your feedback, so please consider leaving a review on iTunes or contacting us through our website.