Lucy Wang – Strategic Communications, LLC

How to Celebrate Progress while Acknowledging Existing Challenges

As we reflect on 2021 and prepare for 2022, many businesses have been able to bring back services that had been put on hold since the beginning of the pandemic.…

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December 15, 2021

Internal and External Communications Go Hand-in-Hand

Now more than ever, companies are boosting their internal communications strategies. But without an external communications strategy, the employee relations plan will not be as effective and may in fact…

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August 16, 2020

Largest Capital Campaign in Program’s History
by Betsy Bedigian
September 1, 2022
Vive Shelter, a program of Jericho Road Community Health Center, publicly launched its capital campaign A Path to Hope: The Campaign For Jericho Road’s Vive Shelter with the announcement that more than $3.3 million is committed toward its $6 million goal. This is the most ambitious fundraising effort in the organization’s history. Dr. Myron Glick made the announcement during […]
Barrier breaking for the future of healthcare in Syracuse
by Crystal DeStefano
July 12, 2022
Drakos founding members break the first “barrier” at the new lab in Syracuse, NY Drakos Clinical Laboratories was founded in Central New York by local first responders in August 2020 to address an urgent need to safely manage film productions and large-scale events when the pandemic hit. The team quickly figured out how to provide […]
Paraco + Strategic Communications = Success
by Crystal DeStefano
July 1, 2022
A strong communications strategy is critical for business success—from sharing information with employees and educating current customers, to announcing company news to the media and recruiting new employees and customers. It’s the foundation to building trust that ensures your company’s long-term success. And it is imperative for propane companies in the current economic climate. Strategic […]
Local company joins international entity, triples clinical trial opportunities for Central New Yorkers
by Crystal DeStefano
June 15, 2022
East Syracuse-based Clarity Clinical Research has joined Velocity Clinical Research, the leading international integrated clinical site business. Clarity is now “Velocity Clinical Research Syracuse” after the acquisition at the end of 2021, which has led to an influx of clinical trial opportunities for Central New York. As part of a large multi-site network, the number […]
NBT Bank’s Pandemic Recovery Tips for Small Businesses
by Crystal DeStefano
May 20, 2022
As businesses and consumers adjust to latest shifts related to pandemic recovery and the economy, we are all mindful the many changes we have experienced in the last several years and are asking ourselves and others, “What’s next?” For small businesses, the challenges have been relentless to say the least. With inflation, supply chain issues, […]