Lucy Wang – Strategic Communications, LLC

How to Celebrate Progress while Acknowledging Existing Challenges

As we reflect on 2021 and prepare for 2022, many businesses have been able to bring back services that had been put on hold since the beginning of the pandemic.…

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December 15, 2021

Internal and External Communications Go Hand-in-Hand

Now more than ever, companies are boosting their internal communications strategies. But without an external communications strategy, the employee relations plan will not be as effective and may in fact…

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August 16, 2020

2022 Year-End Leadership Message from President Crystal DeStefano, APR
by Crystal DeStefano
December 22, 2022
As our team reflected upon all that we accomplished in 2022 and what our clients need for 2023, we discovered a common thread. Our role is not simply to tell our clients’ stories. It’s also to help make it EASIER for them to tell their stories. Most organizations have plenty of information to share – […]
Strategic Communications appoints new Director of Public Relations
by Crystal DeStefano
December 6, 2022
Strategic Communications has announced its most significant hire since Crystal DeStefano assumed ownership of the public relations agency in 2014, with the appointment of Virgie Townsend, JD, as Director of Public Relations. Virgie Townsend has more than a decade of experience as a communications professional in agencies, nonprofits, and businesses. Most recently, she led her […]
Drakos Founder Named to 40 Under 40
by Crystal DeStefano
November 11, 2022
Congratulations to Heather Drake Bianchi, founder and CEO of our client Drakos Clinical Laboratories and CineMedics! Heather was honored last night as one of the Central New York Business Journal’s 40 Under Forty. We’re incredibly proud of the clients with whom we work and we love nominating them for awards. Under Heather’s remarkable leadership, Drakos […]
Gaggin to publish text on nonprofit communications
by Crystal DeStefano
September 30, 2022
News from Newhouse: Kelly Gaggin, Ph.D., APR, Fellow PRSA, senior advisor at Strategic Communications and assistant teaching professor in the public relations department at the Newhouse School, is under contract with Routledge to publish the textbook, “Nonprofit Communications: A Mission-driven and Human-centric Approach.” The textbook introduces a model for campaign planning that is rooted in […]
Largest Capital Campaign in Program’s History
by Betsy Bedigian
September 1, 2022
Vive Shelter, a program of Jericho Road Community Health Center, publicly launched its capital campaign A Path to Hope: The Campaign For Jericho Road’s Vive Shelter with the announcement that more than $3.3 million is committed toward its $6 million goal. This is the most ambitious fundraising effort in the organization’s history. Dr. Myron Glick made the announcement during […]