News Archive

News
How to Celebrate Progress while Acknowledging Existing Challenges
Dec 15, 2021 |
As we reflect on 2021 and prepare for 2022, many businesses have been able to bring back services that had been put on hold since the beginning of the pandemic.

News
Kelly Gaggin is now a Doctor!
Apr 23, 2021 |
Strategic Communications, LLC Senior Consultant Kelly Gaggin successfully defended her doctoral dissertation to earn her Ph.D. in Mass Communications from Syracuse University’s Newhouse School of Public Communications today! In addition

Featured Article
Mind Your Business… and Your Competitors’
Apr 15, 2021 |
It has been said that what other people think about you is none of your business. On a personal level, I could not agree more. On a business level, nothing

News
Three Things Your Communications Team Should Do Now
Mar 17, 2021 |
There is no handbook explaining how to balance marketing, media relations, internal communications and keeping other stakeholders informed during a pandemic. But fortunately – thanks to tools we already have

News
When to say no to media coverage
Feb 28, 2021 |
Business leaders for organizations large and small spend so much time trying to get their message out it can feel like a dream come true when the media approaches you

News
How to Support Our Small Businesses and Our Local Economy
Feb 01, 2021 |
Buying local supports our local economy and builds community by directly helping our neighbors. According to Syracuse First, if we shift 10% of our budgets to supporting locally owned, independent

News
Local firm takes on youngest client ever: 14-year-old local book author
Dec 17, 2020 |
Strategic Communications, LLC in Syracuse has taken on its youngest client ever: 14-year-old Fayetteville-Manlius High School freshman and new book author Avery Luttrell.
Luttrell has published her first novel “The

News
Media Interview Tips in a ‘Socially Distant’ Digital Age
Sep 14, 2020 |
Our routines were disrupted when the world as we know it paused earlier this year, but somehow, we have figured out how to (successfully) traverse a new normal, balancing the

Featured Article
Internal and External Communications Go Hand-in-Hand
Aug 16, 2020 |
Now more than ever, companies are boosting their internal communications strategies. But without an external communications strategy, the employee relations plan will not be as effective and may in fact

News
What the news media does (and doesn’t) want during COVID19
May 10, 2020 |
Eight weeks into the COVID19 pandemic, news media continued to be dominated by COVID, but at the same time stories were starting to get redundant. Public relations and communications professionals

Client News
Pivot Your PR Strategy When You Pivot Your Business Strategy
Apr 10, 2020 |
When a client was suddenly thrust into protecting the most vulnerable population from COVID19, all of our planned good news stories and announcements were put on hold. But as they

News
PR Pros in Alabama, Texas and New York come together to save lives
Mar 31, 2020 |
Animal rescue and welfare is a passion for many people, and animal shelters across the country have been hit hard during COVID19. While individual communities rally to support local organizations,

Featured Article
Sharing Good News Stories During Uncertain Times
Mar 21, 2020 |
During this time of tremendous change and uncertainty, we are so proud to be working with local organizations that are stepping up altruistically, and that we are able to help

News
Crystal DeStefano helps to open new Helping Hounds Dog Rescue
Jan 21, 2020 |
Crystal DeStefano, APR, is not only President and Director of Public Relations at Strategic Communications, LLC – she’s also President of the Board of Directors for Helping Hounds Dog Rescue

News
Public Relations Team’s New Year Resolutions
Dec 31, 2019 |
The public relations team at Strategic Communications has grown tremendously in recent years. By having team members specialize in different skills based on their strengths, we’ve been able to deliver

News
Communications Strategy: Fix It Before It Breaks
Dec 01, 2019 |
Many of us are familiar with the phrase: “If it ain’t broke, don’t fix it.” That philosophy can seem really tempting – especially at the end of the year when

Client News
Young Students Bake Pies for Elderly
Nov 26, 2019 |
Tully Middle School students made their annual visit to Loretto Health & Rehabilitation to bake more than 40 pies that were served at a social for the residents.
Students from

Client News
NBT Bank Opens New Regional Office in Portland
Nov 19, 2019 |
NBT Bank’s Maine Regional Office is now open at its convenient new location on Portland’s waterfront. NBT moved from its previous location in the Pierce Atwood Building on Merrill’s Wharf

Client News
Holidays at the Hotel in Syracuse
Nov 05, 2019 |
Marriott Syracuse Downtown is where Syracuse celebrates the holidays. The former Hotel Syracuse has planned another year of events and activities that provide just the right mix of family, friends,

Featured Article
Strategic Minute: Always Begin With Research
Jul 01, 2019 |
Organizations spend a lot of money each year to develop their image, brand reputation and messaging for their key audiences.
But there comes a point when leadership wonders if what they are communicating is

Client News
NBT Bank opens new location at Colony Mill Marketplace
Jun 10, 2019 |
NBT Bank opened a new location at the Colony Mill Marketplace in Keene, NH. The Bank moved from its previous branch location at 391 West Street to newly-renovated offices at

Featured Article
The Impact of Media Coverage on Your Reputation
Jun 01, 2019 |
As public relations professionals, a lot of what we do involves managing an organization’s reputation.
For the most part, the more media attention your organization receives, the more your stakeholders

News
Crystal DeStefano appointed President for Helping Hounds’ Board
Apr 25, 2019 |
Helping Hounds Dog Rescue welcomed Crystal DeStefano, APR and Katrina Crocker to its Board of Directors at the organization’s April board meeting. At the meeting, DeStefano was elected to serve

News
Sharing expertise with professionals and students alike
Apr 08, 2019 |
Senior Consultant Kelly Gaggin, APR has been out and about this spring sharing her expertise in communications with professionals and students alike.
In March, Kelly participated in “Millennials: Changing the

News
Flashback: Managing Expectations
Apr 05, 2019 |
For this #FlashbackFriday, a reminder for some advice we shared several years ago (and continue to preach) about “under-promising” and “over-delivering.”
We all get excited about what we do, and

News
PR and Crisis Communications Advice Published
Apr 01, 2019 |
As a follow-up to Strategic Communications’ series of crisis communications training sessions at the 2019 National Safety & Trainer’s Conference, Crystal DeStefano was interviewed for an in-depth article to further

Client News
NBT Bank Rated #1 by Forbes, MONEY, and Consumer Reports
Feb 28, 2019 |
This month, NBT Bank was rated the #1 bank in New York State, Vermont, New Hampshire and Maine on Forbes 2019 World’s Best Banks list. Nationally, NBT came in at

Featured Article
What You Don’t Say is as Important as What You Do Say
Feb 15, 2019 |
Hey, do you know what time it is?
If you just looked at a clock and were prepared to tell me “It’s 8:30” or “It’s noon” or some other time,

News
SCLLC’s PR Analyst featured in new textbook
Jan 21, 2019 |
PR Analyst Jack Pflanz has been featured in the new public relations textbook Public Relations in Practice.
Public Relations in Practice “moves beyond the reach of a traditional textbook” by bringing

News
DeStefano shares PR and Crisis Communications expertise in San Antonio
Jan 15, 2019 |
Public Relations and Crisis Communications are expert services that Strategic Communications, LLC has been providing to the propane industry – and many other industries – for more than a decade.

News
Senior Consultant signs new book contract
Dec 03, 2018 |
Strategic Communications Senior Consultant Kelly Gaggin, APR has signed a contract with Rowman & Littlefield to co-author a book along with Regina Luttrell from Syracuse University and Adrienne Wallace from Grand

Client News
Sneak Peeks and Excitement for Craftsman Re-Opening
Nov 28, 2018 |
An open kitchen and expansive three-season patio are just two of the features at the new Craftsman Wood Grille & Tap House restaurant in Fayetteville, NY. Following a multi-million-dollar renovation

Client News
Loretto Announces New Construction, Investments to Support Memory Care
Oct 19, 2018 |
At a press conference and groundbreaking today, Loretto announced major renovations and new construction to expand and enhance dementia care at The Nottingham in Jamesville, as well as The Heritage

Client News
Helipad Opens at St. Joseph’s Health
Oct 12, 2018 |
At an exciting press conference with a dramatic rooftop entrance by helicopter, St. Joseph’s Health announced the official opening of Care Flight, a medical helipad which provides faster and easier

News
Kelly Gaggin earns Accreditation, becomes Senior Consultant with SCLLC
Sep 17, 2018 |
Kelly Gaggin has earned her Accreditation in Public Relations and been named a Senior Consultant for the company. The Accredited in Public Relations (APR) credential is a mark of distinction

News
SCLLC Earns WBE-Certified Business in NYS
Sep 01, 2018 |
Strategic Communications, LLC is officially a WBE-certified business in New York State. The company has been led by Crystal DeStefano, APR since 2014.
As a WBE-certified business, the company is able

Client News
St. Joseph’s Health Opens $32 Million Cardiovascular Center
Aug 17, 2018 |
After $32 million of investment and just under a year of construction, St. Joseph’s Health will be officially opening a new 45,000 square foot Cardiovascular Care Center that will allow

Client News
Digital Hyve named 52nd Fastest Growing in U.S.
Aug 15, 2018 |
Our partners – and friends – at The Digital Hyve have been named the 52nd fastest growing company in the U.S. by Inc Magazine! They are also the #20 fastest

Client News
100 kids and $25,000… Something Big is Happening
Jul 30, 2018 |
100 boys, girls and volunteers from the Syracuse Boys & Girls Club were able to attend and receive a free meal during tonight’s Syracuse Chiefs baseball game thanks to NBT

News
Strategic Communications Consultants Tapped for PR Textbooks
May 01, 2018 |
Three Strategic Communications consultants have been quoted in recent public relations textbooks for their expertise in the industry:
President Crystal DeStefano provided examples of her proven media pitches for various

Client News
Loretto Launches New Brand
Mar 02, 2018 |
The Strategic Communications, LLC team helped Syracuse-based Loretto to launch a new brand today. The new brand consists of a new logo, tagline and updated mission statement, which came as the

Client News
St. Joseph’s Health Heart Month Effort Earns National Attention
Feb 01, 2018 |
February is National Heart Month, and St. Joseph’s Health in Syracuse earned national attention for its efforts to help people consider adding a dog to their lives to support better

News
Greenaway Named Advisor to PR Students in National Society
Jan 15, 2018 |
Elizabeth Greenaway has been named professional advisor to the PR students in the Public Relations Student Society of America (PRSSA) at Penn State University. Professional advisors are counselors to the

News
The Power of the Handwritten Note
Nov 02, 2017 |
I don’t know about you, but I still go out to my mailbox each day hoping to find something there besides a stack of catalogs from companies I’ve never heard

News
PR Analyst Position
Oct 29, 2017 |
UPDATE: Thank you for all of the impressive resumes and proposals that Strategic Communications received. This position has been filled.
Strategic Communications, LLC is seeking a freelance / independent

News
Strategic Communications Team Heads to Boston for International Conference
Sep 30, 2017 |
Each member of the Strategic Communications team is deeply connected with various facets of the public relations industry’s leading organization, the Public Relations Society of America.
Crystal DeStefano, APR works

News
Elizabeth Greenaway Joins Strategic Communications team
Sep 05, 2017 |
Elizabeth Greenaway joins the Strategic Communications team as a consultant. Based in Northeastern Pennsylvania, she will serve Strategic Communications’ clients in several areas of communications, including strategy development, writing and storytelling,

News
Meath joins Newhouse School as Visiting Professor
Aug 18, 2017 |
After serving as an adjunct professor at the Newhouse School of Public Communications at Syracuse University and McMaster University in Ontario for the past ten years, Michael Meath has joined

News
DeStefano back for Taste of Fame
Jul 31, 2017 |
This year’s Taste of Fame details have been announced. And Crystal DeStefano, APR has been tapped again to co-chair the annual event for WCNY.
The Taste of Fame is the

Client News
Golden Paw Awards and Franklin the Dog Receive Lots of Attention
Jun 10, 2017 |
The first annual Golden Paw Awards were hosted by Helping Hounds Dog Rescue in Syracuse, NY on June 8, 2017. And thanks to a little help from Strategic Communications, the

Client News
150th Anniversary Campaign for St. Joseph’s Health
Jun 02, 2017 |
The details of a 150th Anniversary Campaign for St. Joseph’s Health were announced at a press conference today. With a goal of raising $20 million dollars, this capital campaign is

Client News
Safe Grilling for the Summer Holidays
May 22, 2017 |
Safe grilling is back at the forefront of consumer and media conversations for summer in the Northeast. Crystal DeStefano has again been tapped to represent the propane industry in consumer

News
Public Relations Conference “PRxNE17” a Success
Apr 28, 2017 |
The annual public relations conference held by the Public Relations Society of America’s Northeast District “PRxNE” (“PR by Northeast”) was a great success. The event drew hundreds of communications professionals to Corning,

SCLLC News
Michael Meath Inducted into OCC Alumni Faces
Oct 27, 2016 |
Michael Meath is among four distinguished alumni of Onondaga Community College who have been named 2016 “Alumni Faces” honorees for their professional achievements and contributions to the College and the

SCLLC News
Crystal DeStefano Co-Chairs ‘Taste of Fame’
Oct 24, 2016 |
Crystal DeStefano co-chaired the 2016 “Taste of Fame” event this weekend, presented by Central New York’s PBS affiliate WCNY. This was the second annual event, which serves as a fundraising

SCLLC News
Samantha Villegas Elected PRSA Mid-Atlantic District Director
Oct 22, 2016 |
The Public Relations Society of America’s (PRSA) Leadership Assembly voted today to elect Samantha Villegas, APR, as the new Director of PRSA’s Mid-Atlantic District. In the election, Samantha’s years of experience

Client News
New Year’s Eve Returns to Hotel
Oct 10, 2016 |
The highly anticipated New Year’s Eve party at the Marriott Syracuse Downtown has officially been announced. This is the first New Year’s Eve party at the hotel in more than

Client News
Former Hotel Syracuse Officially Re-Opens
Aug 19, 2016 |
After a $76 million dollar restoration and over two years of dust, hardhats and the occasional discovery of hidden architectural gems, the Marriott Syracuse Downtown – formerly the Hotel Syracuse

Client News
NBT Bank Offers Back to School Savings Tips
Jul 25, 2016 |
NBT Bank offers their top five savings strategies to help minimize the impact of back-to-school expenses on the family budget – because parents know that the cost of school supplies,

Client News
QuiltWeek Returns to Syracuse for Second Year
Jul 06, 2016 |
QuiltWeek, the official traveling show of the American Quilter’s Society, is returning to Syracuse, NY for a second year! According to Visit Syracuse, last year’s QuiltWeek show had an economic

Client News
DeStefano Takes to the Airwaves to Promote Grill Safety
Jun 07, 2016 |
Crystal DeStefano has been talking with news show hosts and reporters at outlets across New York State through a public relations campaign promoting the importance of gas grill safety, including

News
SCLLC Consultant Earns Masters, Immediately Accepted for Ph. D
May 18, 2016 |
Kelly Gaggin, Consultant with Strategic Communications, recently completed the Communications Management Master’s program at Syracuse University’s S.I. Newhouse School of Public Communications, earning her Master of Science in Communications Management.

Client News
Ed Riley Receives OHA Medal for Hotel Syracuse Restoration
May 06, 2016 |
Ed Riley, the man who has led the restoration of the former Hotel Syracuse, received the Onondaga Historical Association’s OHA Medal Award in recognition for his outstanding and meritorious service to local history,

Client News
NBT Bancorp Announces New Chairman, Succession Plan and Expanded Executive Roles
May 04, 2016 |
NBT Bancorp announced on May 3rd that Daryl R. Forsythe will retire as chairman of the NBT Bank and NBT Bancorp Boards, and on May 4th its new chairman, succession

Client News
Anaren to Offer Sneak Peek of Products at IoT World
Apr 30, 2016 |
Anaren Inc.’s progress with its new products in 2016 have been followed with excitement – from first announcements at CES 2016, to the crowd pleasing Dino demo at Embedded World. Now,

Client News
St. Joseph’s is Best in Cardiac Care
Feb 01, 2016 |
February is Heart Month, and it should come as no surprise that this is a big deal at St. Joseph’s Hospital Health Center in Syracuse, NY. St. Joseph’s is recognized

Client News
St Patrick’s Day Returns to Hotel Syracuse
Jan 14, 2016 |
The Syracuse St Patrick’s Parade will return to the former Hotel Syracuse (soon to be the Marriott Syracuse Downtown) for the Grand Marshal’s dinner Friday, March 11, 2016.
The hotel was a

News
What Could You Do in a Strategic Minute?
Jan 01, 2016 |
In just a couple of minutes, everything can change. Often the changes happen to companies and organizations. But these entities can also make change, and make it work for the

News
DeStefano Named Chair of Northeast District PRSA
Dec 31, 2015 |
After serving as president for the Central New York Chapter of the Public Relations Society of America (2013-2014), and as a liaison to the Northeast District of the association, Crystal

News
DeStefano Presents Excellence in Healthcare Award
Oct 23, 2015 |
Last night, Crystal DeStefano presented the award for “Community Partner/Advocate of the Year” to Syracuse-based St. Joseph’s Health at the 2015 Excellence in Health Care Awards event.
DeStefano nominated St. Joseph’s

News
Meath Teaches MBA Students Importance of Communications
Oct 05, 2015 |
In early October, Michael Meath led a group of 110 executive MBA students from Syracuse University’s Whitman School of Management to develop an understanding of the strategic role that public

Client News
VIP Architecture’s New Leader, New Certification
Sep 23, 2015 |
As Syracuse-based VIP Structures continues to evolve after 40 years in business, Katherine Hoeft has been leading VIP Architecture (VIP Architectural Associates, PLLC) for just over two years now.
Most

Client News
Tailgating and Preparing for Fall: Propane Safety
Sep 12, 2015 |
Whether tailgating with your portable grill or enjoying the game in the comfort of your home, propane appliances like grills, furnaces, space heaters and propane fireplaces should always be used

Client News
New monthly column for Auburn Hospital
Aug 13, 2015 |
Auburn, NY’s daily newspaper, The Auburn Citizen, has launched a monthly column contributed by Auburn Community Hospital to inform the community about what’s happening at Auburn Community Hospital. Topics of interest and of

SCLLC News
DeStefano Joins WCNY Board of Directors
Aug 05, 2015 |
WCNY welcomed Crystal DeStefano to its Board of Trustees this month. The Board of Trustees of the Public Broadcasting Council of Central New York Inc. represents WCNY’s listeners and viewers, as well

Client News
QuiltWeek Debuts in Syracuse
Jul 31, 2015 |
When the American Quilter’s Society, the largest quilting membership organization in the world, debuted AQS QuiltWeek in Syracuse from July 29 to August 1, the announcement – and then the show

Client News
Start the Summer with Grill Safety
Jul 01, 2015 |
As the official spokesperson for the New York Propane Gas Association, Crystal DeStefano helps consumers keep grilling season safe with a statewide media outreach effort. Some key safety tips include:
Ventilation

SCLLC News
New Consultants, New Focus: Successful First Year
Jun 28, 2015 |
As Crystal DeStefano marks the one-year anniversary as new owner of Strategic Communications, LLC, there is plenty to celebrate. Following more than ten years of strong business growth and continued

Client News
Press Conference: Hotel Syracuse To Become Marriott Downtown Syracuse
Jun 25, 2015 |
At a press conference today, Hotel Syracuse Owner Ed Riley announced the Hotel Syracuse property will now become part of Marriott International’s flagship Marriott Hotels brand. Marriott will work closely with

SCLLC News
DeStefano Returns to OCC, Shares Tips for LinkedIn
Apr 01, 2015 |
Selected by the College’s Office of Alumni Relations and the Career and Applied Learning Center, Crystal DeStefano led a LinkedIn workshop at Onondaga Community College to help students build and enhance

SCLLC News
Industry features DeStefano for crisis prep advice
Mar 02, 2015 |
The propane industry has again tapped the expertise of Strategic Communications, LLC. In an interview with LP Gas magazine, Crystal DeStefano shared key steps for propane companies across the country

Client News
NBT Bank Leader’s Advice for America Saves Week
Feb 24, 2015 |
Advice from NBT Bank President of Retail Banking David E. Raven was published by several major newspapers in New York and Pennsylvania during America Saves Week (February 23-28, 2015).
The

Client News
St. Joseph’s Celebrates Achievement of Largest Green Healthcare Project in Upstate NY
Feb 11, 2015 |
St. Joseph’s celebrated its achievement of a vision started nearly 10 years ago—to implement the largest green healthcare project in Upstate NY.
At a press conference held at St. Joseph’s,

SCLLC News
DeStefano Leads Industry Roundtable
Nov 14, 2014 |
As President of the Central New York Chapter of the Public Relations Society of America, Crystal DeStefano developed and lead an invite-only, closed-door roundtable of senior practitioners to discuss the

Client News
Sherwood Inn Releases History and Cookbook
Nov 10, 2014 |
A History and Cookbook from The Sherwood Inn will be released on November 23, 2014. The book, co-authored by the Sherwood’s owner Bill Eberhardt, takes a look back at the

SCLLC News
SCLLC Named Economic Champion
Oct 30, 2014 |
Strategic Communications, LLC was one of several organizations recognized as a 2014 Economic Champion in Central New York.
Each year, CenterState CEO recognizes local businesses as Economic Champions for their

SCLLC News
DeStefano Named “40 Under Forty”
Oct 10, 2014 |
Crystal (Smith) DeStefano has been named to the 40 Under Forty class of 2014 by Bizeventz, a company in the Business Journal News Network.
This awards program recognizes young professionals in

Client News
More Scholarships for Propane Students
Sep 30, 2014 |
The New York Propane Gas Association has been offering scholarships to colleges across the state since 2010, and has spent hundreds of thousands of dollars helping students in fire science

SCLLC News
“Strategic Minute” in Business Journal
Sep 19, 2014 |
Strategic Communications, LLC’s “Strategic Minute” continues to be featured in the Central New York Business Journal. This guest column features topics ranging from internal communications to managing the news media,

SCLLC News
Meath leads Communications course at Business School
Sep 10, 2014 |
Michael Meath, senior consultant at Strategic Communications and adjunct professor for the S. I. Newhouse School of Public Communications, has been tapped for a new program at Syracuse University.
New

SCLLC News
Helping Professionals Earn Accreditation
Sep 01, 2014 |
Crystal (Smith) DeStefano, APR, will lead a group discussion of current and potential candidates from Central New York for the Accreditation in Public Relations at this year’s Public Relations Society

SCLLC News
President shares story and advice
Aug 19, 2014 |
Crystal (Smith) DeStefano, class of ’04, is featured in the latest edition of Onondaga Community College’s alumni publication. In this interview, DeStefano shares the story of her time at Onondaga,

Client News
Destiny USA Celebrates 2-Year Anniversary with Dine Out Week
Aug 02, 2014 |
The Destiny USA Dine-Out will be held from Friday, August 1 through Saturday, August 9, as part of Destiny USA’s two-year re-branding anniversary. The re-branding of the facility from Carousel

Client News
More Than $1 Million Raised From Partnerships in CNY
Jul 25, 2014 |
Many local organizations have been turning to the Central New York Community Foundation’s Strategic Partnership Fund. And for good reason.
As of this year, local organization mergers, affiliations or collaborations

SCLLC News
Announcing P.R. Quinlan
Jul 01, 2014 |
Strategic Communications, LLC’s government relations and strategic planning practices are now operating as P.R. Quinlan.
Frank Caliva III – Strategic Communications, LLC’s Director of Public Affairs & Strategy Development –

SCLLC News
New Owners for Strategic Communications, LLC
Jul 01, 2014 |
Following more than ten years of strong business growth and continued financial success, Syracuse-based Strategic Communications, LLC is selling the majority of its assets to two current employees of the

SCLLC News
Strategic Communications, LLC offers Public Relations Services
Jul 01, 2014 |
Crystal (Smith) DeStefano – the company’s former Director of Integrated Media for Public Relations – has acquired SCLLC’s public relations practice, which will remain based in Syracuse, NY. This includes Media,

Client News
Summer Doesn’t Slow Down at MPH
Jun 28, 2014 |
Approximately 100 kids participate in Summer Camp each week at Manlius Pebble Hill School. Children can even get a leg up in preparing for their courses this fall, while enjoying

Client News
The Results of Listening – Destiny USA Launches Day Pass
Jun 01, 2014 |
Continually seeking guests’ feedback on the recently expanded destination offerings at Destiny USA, the facility has launched the Summer Day Pass in response to customer requests to be able to

Client News
NBT Bank Preparing the Next Generation for Business Success
May 15, 2014 |
On a test of five basic financial literacy questions, the national average was only 2.88 correct answers, according to the 2013 Financial Industry Regulatory Authority’s (FINRA) State-by-State Financial Capability Survey.

Client News
SCLLC Raises Awareness for Propane Safety
Apr 24, 2014 |
With decades of experience in the energy sector, the Strategic Communications team is helping the propane industry to increase awareness of another Industry Responders Conference for safety training. This two-day

SCLLC News
Propane Industry Highlights Meath’s Crisis Leadership
Apr 22, 2014 |
Strategic Communications, LLC is often sought-after for its crisis communications and media training expertise. Last week, Michael Meath delivered a Fast-Track presentation called “Do’s & Don’ts of Incident Management” on

SCLLC News
Smith Tells PR Students “What’s Next”
Apr 07, 2014 |
The Public Relations Student Society of America (www.prssa.org) at the State University of New York at Oswego hosts a panel of professionals each year to help give students a very

Client News
April is Financial Literacy Month
Apr 01, 2014 |
This month and year-round, the Strategic Communications team helps NBT Bank to increase awareness of financial literacy tips and programs available throughout the Bank’s five-state footprint. NBT Bank is a

Client News
ACCES Explains Why Energy Bills Have Seen An Increase In Price
Mar 10, 2014 |
In a recent news release, the American Coalition of Competitive Energy Suppliers (ACCES) explained why energy bills have seen an increase in price and what can be done to manage

Client News
America Saves Week Begins Feb. 24
Feb 24, 2014 |
The national financial education movement America Saves Week will be celebrated February 24 – March 1, 2014. As a registered local participant, NBT Bank is educating individuals on the importance

Client News
Destiny USA celebrates two year LEED© Gold Anniversary
Feb 21, 2014 |
Destiny USA will formally celebrate its two year LEED anniversary, achieved on February 6, 2012, this month, showcasing its nearly 50 tenants who have achieved LEED certification. On February 27,

SCLLC News
Meath and Smith help local organizations build stronger reputations
Feb 17, 2014 |
Centerstate CEO (the twelve-county business leadership and economic development organization based in Syracuse, NY) has engaged Strategic Communications, LLC for its first Training and Education Series program of 2014.
Michael

SCLLC News
Crystal Smith, APR Invited to Present to Syracuse University Students
Jan 30, 2014 |
Crystal (Smith) DeStefano often presents to classes and groups of junior and senior college students about how they can use social media to best position themselves to apply for professional

SCLLC News
SCLLC Celebrates 10 Years in Business
Jan 03, 2014 |
Michael Meath founded Strategic Communications, LLC in January of 2004 as a public relations, government relations, crisis communications and strategic planning consulting business.
Now, 10 years later, the company has grown

SCLLC News
Smith Begins Second Term as PRSA-CNY President
Dec 30, 2013 |
Crystal (Smith) DeStefano, APR will begin a second term as president of the Central New York Chapter of the Public Relations Society of America. During her first term as President

SCLLC News
Strategic Minute Expanding Reach
Dec 22, 2013 |
The Strategic Minute podcast series will now be presented on the WRVO-FM, a National Public Radio affiliate located in Upstate New York. Through a special underwriting agreement, Strategic Communications, LLC

Client News
Destiny USA creates 5-Step “Black Friday Survival Guide”
Nov 18, 2013 |
Destiny USA in Syracuse, NY sees thousands of shoppers between the evening of Thanksgiving, through the early hours of Black Friday and well into the rest of that day. Visitors

Client News
It’s Community Foundation Week! (But what is a community foundation?)
Nov 12, 2013 |
During the week of November 12-18, 2013, the Central New York Community Foundation joins more than 750 community foundations across America for the 14th Annual Community Foundation Week to celebrate

SCLLC News
SCLLC Members Host, Present at Major Conference
Nov 08, 2013 |
Crystal (Smith) DeStefano, APR, hosted the 2013 PRSA Northeast District Conference in Syracuse, NY on Thursday, November 7, 2013 – the first time this Conference has ever been held in

SCLLC News
Crystal Smith shares 3 Rules for Students to use Social Media for their Future
Oct 16, 2013 |
In a guest blog post for the Syracuse University chapter of the Public Relations Student Society of America, Crystal (Smith) DeStefano, APR, provided three rules to guide public relations students

News
Now you can read our Strategic Minute in The Central New York Business Journal
Oct 09, 2013 |
Every month, the Strategic Communications, LLC team writes and records one or two podcasts titled The Strategic Minute, which you can find under the podcast tab of this website. You

Client News
OCC Honors Newest “Alumni Faces” During Annual Celebration of Success
Oct 02, 2013 |
Onondaga Community College hosted its annual Celebration of Success breakfast this morning at the SRC Arena and Events Center. College President Dr. Casey Crabill and SUNY Chancellor Nancy L. Zimpher

SCLLC News
Crystal Smith featured in Syracuse Woman Magazine
Oct 01, 2013 |
In addition to serving as Strategic Communications, LLC’s director of integrated media for public relations, Crystal (Smith) DeStefano, APR, also serves as the president for the Central New York Chapter

SCLLC News
Smith featured as advocate for Accreditation in Public Relations
May 29, 2013 |
Crystal (Smith) DeStefano, APR, was featured in the latest installment of the Accredited in Public Relations (APR) discussion on PR Daily. In the article, “Should PR pros get accredited?” published

Industry News
New Industry Meeting Format
Nov 26, 2012 |
As the 2013-2014 incoming president of the Central New York Chapter of the Public Relations Society of America (PRSA-CNY), Crystal (Smith) DeStefano has lead the effort for a revised format

SCLLC News
Michael Meath Featured in AARP’s “Work Reimagined”
Nov 07, 2012 |
Work Reimagined is an AARP initiative powered by LinkedIn, “dedicated to helping experienced professionals connect to more satisfying careers.” For the November issue, writer Elaine Pofeldt featured Michael Meath and

SCLLC News
Crystal Smith Earns Accreditation in Public Relations – Youngest APR in CNY
Mar 01, 2012 |
Crystal Smith has earned the prestigious Accredited in Public Relations (APR) credential from the Universal Accreditation Board (UAB). Smith is the youngest Accredited Public Relations professional in Central New York.

SCLLC News
SCLLC Opens Washington, DC Office
Jan 04, 2012 |
SCLLC has experienced significant success with clients throughout the United States and has now opened an office in Washington, DC to support recent growth and increased demand in the capital