Your organization probably has an action plan for what to do during a crisis… but do you have a plan for communicating during such an event? If so, where is this document kept? When a crisis or other sensitive incident occurs, many businesses can’t remember where they filed it, if they even had one to begin with. In this edition of the Strategic Minute, Crystal (Smith) DeStefano explains the easiest way to have the most important parts of your crisis communications plan accessible at all times, wherever you are.
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