Having positive, consistent, and strategic communication with your audiences through trusted news media and engaging social media can create transformational value for your organization.

Crystal DeStefano, APR, President, Strategic Communications

Our public relations firm is founded on Strategy, Integrity, and Communication. We believe real, sustainable growth is not possible without them.

Strategic Communications delivers expertise in storytelling through traditional media relations and social media with strategies that are focused on achieving your business goals. Our proven approach to proactive communications, reporter outreach, social media strategy and content creation will help your organization reach your audiences with the right messages at the right time.

By having the Strategic Communications team dedicated to your organization’s media needs, leaders are able to focus on long-term business strategies and react to communication needs more quickly and effectively.

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Latest News

  • What happens when you bring media training INSIDE an actual TV newsroom?

    What happens when you bring media training INSIDE an actual TV newsroom?

    President Crystal DeStefano, APR, led a media training session at WPBF 25 TV in West Palm Beach alongside Rebecca Flores from the TV station and Beth Stibal from Hubbard South Florida Radio. In 20+ years of providing our Media Training program, Strategic Communications has always believed in demystifying the media for our clients. Understanding how…


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  • Teaching the Next Generation

    Teaching the Next Generation

    This month, Kelly Gaggin had the privilege of leading a marketing workshop for a troop of enthusiastic Girl Scouts of NYPENN Pathways preparing for their cookie sales season. The interactive session covered essential marketing and communications fundamentals through the lens of their upcoming cookie campaign: Customer segmentation: Understanding different buyer motivations and adapting their approach…


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  • New On-Demand Media Training Now Available

    New On-Demand Media Training Now Available

    We’re not waiting until the new year to launch new products and services. You asked. We listened. And we’re delivering now. In today’s climate—where budgets are being squeezed, uncertainty is the norm, and the way you communicate really matters—many organizations simply can’t pause for the training they need. That’s why we’ve launched our new On-Demand…


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