Why Central New York Needs More Professional Communicators
Communicator. Connector. Celebrator. Counsel. Brand Manager. Liaison. Promoter. Influencer. Storyteller. Spokesperson. Strategizer. Translator. Voice of reason. When you hear the…
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“Having positive, consistent, and strategic communication with your audiences through trusted news media and engaging social media can create transformational value for your organization.“
Crystal DeStefano, APR, President, Strategic Communications
Our public relations firm is founded on Strategy, Integrity, and Communication. We believe real, sustainable growth is not possible without them.
Strategic Communications delivers expertise in storytelling through traditional media relations and social media with strategies that are focused on achieving your business goals. Our proven approach to proactive communications, reporter outreach, social media strategy and content creation will help your organization reach your audiences with the right messages at the right time.
By having the Strategic Communications team dedicated to your organization’s media needs, leaders are able to focus on long-term business strategies and react to communication needs more quickly and effectively.
Latest News
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Media Training in a Digital Age – Why Strategy is Stronger Than Tools
Sometimes it’s hard to believe that we’re only 250 years removed from when we received pertinent information from messengers riding horses who galloped through the night to make sure we knew what was going on. We’re 75 years away from a time when less than 50% of households owned a telephone or radio, and got…
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Kelly Gaggin Joins Faculty at Michigan State University
Beginning this summer, Strategic Communications Senior Advisor and PR Consultant Kelly Gaggin, will bring her expertise and passion for communications and public relations education to the Spartans’ Department of Advertising and Public Relations as an assistant professor. Kelly has worked in the communications field for more than 20 years, including a decade with Strategic Communications.…
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Why Central New York Needs More Professional Communicators
Communicator. Connector. Celebrator. Counsel. Brand Manager. Liaison. Promoter. Influencer. Storyteller. Spokesperson. Strategizer. Translator. Voice of reason. When you hear the words “public relations,” what – and who – do you think of? The Public Relations Society of America (PRSA) defines PR as “a strategic communication process that builds mutually beneficial relationships between an organization and…