What happens when you bring media training INSIDE an actual TV newsroom?
President Crystal DeStefano, APR, led a media training session at WPBF 25 TV in West Palm Beach alongside Rebecca Flores…
Read More“Having positive, consistent, and strategic communication with your audiences through trusted news media and engaging social media can create transformational value for your organization.“
Crystal DeStefano, APR, President, Strategic Communications
Our public relations firm is founded on Strategy, Integrity, and Communication. We believe real, sustainable growth is not possible without them.
Strategic Communications delivers expertise in storytelling through traditional media relations and social media with strategies that are focused on achieving your business goals. Our proven approach to proactive communications, reporter outreach, social media strategy and content creation will help your organization reach your audiences with the right messages at the right time.
By having the Strategic Communications team dedicated to your organization’s media needs, leaders are able to focus on long-term business strategies and react to communication needs more quickly and effectively.


Memorial Day Weekend is a time for reflection, remembrance, and gratitude. It is also a time when local newsrooms are often looking for meaningful stories that help readers connect with the people behind military service. This year, Strategic Communications had the opportunity to help share two veterans’ stories with The Palm Beach Post. One featured…

In a major step forward for patient care and medical innovation, two local private practice physicians are bringing world-class clinical research directly to the CNY community by becoming investigators on industry-sponsored clinical trials with Syracuse-based Ichor Research. Dr. Khatuna Stepkovitch (Board Certified Geriatrician and Internist) and Dr. Jason Stepkovitch (Board Certified Psychiatrist) have started offering…

Earth Day is a great reminder to celebrate and respect the planet… and also to prepare for how powerful it can be. Just like we prep for winter storms with Strategic Communications clients in New York and across the Northeast, our team recently met with local meteorologist Nikki Sheaks from WPBF 25 to help prepare…