Why Central New York Needs More Professional Communicators
Communicator. Connector. Celebrator. Counsel. Brand Manager. Liaison. Promoter. Influencer. Storyteller. Spokesperson. Strategizer. Translator. Voice of reason. When you hear the…
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“Having positive, consistent, and strategic communication with your audiences through trusted news media and engaging social media can create transformational value for your organization.“
Crystal DeStefano, APR, President, Strategic Communications
Our public relations firm is founded on Strategy, Integrity, and Communication. We believe real, sustainable growth is not possible without them.
Strategic Communications delivers expertise in storytelling through traditional media relations and social media with strategies that are focused on achieving your business goals. Our proven approach to proactive communications, reporter outreach, social media strategy and content creation will help your organization reach your audiences with the right messages at the right time.
By having the Strategic Communications team dedicated to your organization’s media needs, leaders are able to focus on long-term business strategies and react to communication needs more quickly and effectively.
Latest News
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Press Perspectives (part 2): Differences in News Media
In Part 2 of our “Press Perspectives” series, we look at differences in how TV, radio, and print/digital journalists operate, what they need from PR professionals, and how we can better support them. While TV, radio, and print/digital news outlets share common challenges—misinformation, newsroom staffing, and AI—how they operate and prioritize stories varies. PR pros…
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Press Perspectives (part 1): Similarities in News Media
For our new “Press Perspectives” series, we asked local journalists—in TV, radio, print, and digital news spaces—what’s shaping local news and influencing how they cover stories in 2025. While each person had a unique perspective, our conversations had one common thread: The industry is evolving fast, and we all need to evolve with it. Misinformation,…
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Media Training: Virtual and In-Person
Five years of virtual media training has taught us a lot — how to engage participants through chats and polls, how to coach body language through a screen, and how to help spokespeople make any topic engaging over Zoom. But nothing beats the energy of being back in person, looking around the room, and seeing…