Mind Your Business… and Your Competitors’
It has been said that what other people think about you is none of your business. On a personal level,…
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“Having positive, consistent, and strategic communication with your audiences through trusted news media and engaging social media can create transformational value for your organization.“
Crystal DeStefano, APR, President, Strategic Communications
Our public relations firm is founded on Strategy, Integrity, and Communication. We believe real, sustainable growth is not possible without them.
Strategic Communications delivers expertise in storytelling through traditional media relations and social media with strategies that are focused on achieving your business goals. Our proven approach to proactive communications, reporter outreach, social media strategy and content creation will help your organization reach your audiences with the right messages at the right time.
By having the Strategic Communications team dedicated to your organization’s media needs, leaders are able to focus on long-term business strategies and react to communication needs more quickly and effectively.
Latest News
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2022 Year-End Leadership Message from President Crystal DeStefano, APR
As our team reflected upon all that we accomplished in 2022 and what our clients need for 2023, we discovered a common thread. Our role is not simply to tell our clients’ stories. It’s also to help make it EASIER for them to tell their stories. Most organizations have plenty of information to share – […]
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Strategic Communications appoints new Director of Public Relations
Strategic Communications has announced its most significant hire since Crystal DeStefano assumed ownership of the public relations agency in 2014, with the appointment of Virgie Townsend, JD, as Director of Public Relations. Virgie Townsend has more than a decade of experience as a communications professional in agencies, nonprofits, and businesses. Most recently, she led her […]
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Drakos Founder Named to 40 Under 40
Congratulations to Heather Drake Bianchi, founder and CEO of our client Drakos Clinical Laboratories and CineMedics! Heather was honored last night as one of the Central New York Business Journal’s 40 Under Forty. We’re incredibly proud of the clients with whom we work and we love nominating them for awards. Under Heather’s remarkable leadership, Drakos […]