Mind Your Business… and Your Competitors’
It has been said that what other people think about you is none of your business. On a personal level,…
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“Having positive, consistent, and strategic communication with your audiences through trusted news media and engaging social media can create transformational value for your organization.“
Crystal DeStefano, APR, President, Strategic Communications
Our public relations firm is founded on Strategy, Integrity, and Communication. We believe real, sustainable growth is not possible without them.
Strategic Communications delivers expertise in storytelling through traditional media relations and social media with strategies that are focused on achieving your business goals. Our proven approach to proactive communications, reporter outreach, social media strategy and content creation will help your organization reach your audiences with the right messages at the right time.
By having the Strategic Communications team dedicated to your organization’s media needs, leaders are able to focus on long-term business strategies and react to communication needs more quickly and effectively.
Latest News
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Strategic Communications Receives WBE Re-Certification
Strategic Communications has successfully renewed its Women’s Business Enterprise (WBE) certification in New York State! Our company has been 100% woman-owned since Crystal DeStefano stepped into the role of president back in 2014. Many organizations, both public and private, have supplier diversity goals. Partnering with a WBE-certified business like ours means more than just checking…
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The Importance of Thought Leadership in a Time of Industry Transformation
Many professionals understand the significance of building awareness of their expertise and thought leadership, but often grapple with how to do so. Thought leadership goes beyond mere expertise; it is a process that entails building authentic, collaborative relationships within one’s industry, identifying patterns, recognizing emerging trends, and cultivating a code of values and integrity that…
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Virgie Townsend Joins CNY Biotech Accelerator Advisory Board
Strategic Communications Director of Public Relations Virgie Townsend has been invited to join the Advisory Board for the CNY Biotech Accelerator (CNYBAC). Virgie was also at the CNYBAC today to speak at the CNY Lyme and Tick-Borne Disease Summit. CNYBAC is an off-campus accelerator serving for-profit startup companies who are actively commercializing a biotech-related product…