Having positive, consistent, and strategic communication with your audiences through trusted news media and engaging social media can create transformational value for your organization.

Crystal DeStefano, APR, President, Strategic Communications

Our public relations firm is founded on Strategy, Integrity, and Communication. We believe real, sustainable growth is not possible without them.

Strategic Communications delivers expertise in storytelling through traditional media relations and social media with strategies that are focused on achieving your business goals. Our proven approach to proactive communications, reporter outreach, social media strategy and content creation will help your organization reach your audiences with the right messages at the right time.

By having the Strategic Communications team dedicated to your organization’s media needs, leaders are able to focus on long-term business strategies and react to communication needs more quickly and effectively.

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Latest News

  • StratCom Launches AI Visibility Service

    StratCom Launches AI Visibility Service

    Our team has spent the past few months quietly developing a new AI Visibility Audit tool that does a deep dive into where your brand is (and isn’t) being mentioned across SEVEN major AI platforms, tracks against competitors, and provides a detailed roadmap of how to improve your visibility in AI results in meaningful and…


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  • StratCom Shares Veterans’ Stories in South Florida

    StratCom Shares Veterans’ Stories in South Florida

    Memorial Day Weekend is a time for reflection, remembrance, and gratitude. It is also a time when local newsrooms are often looking for meaningful stories that help readers connect with the people behind military service. This year, Strategic Communications had the opportunity to help share two veterans’ stories with The Palm Beach Post. One featured…


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  • Research as a Care Option: Physicians Partner with Research Company to Expand Access for Patients

    Research as a Care Option: Physicians Partner with Research Company to Expand Access for Patients

    In a major step forward for patient care and medical innovation, two local private practice physicians are bringing world-class clinical research directly to the CNY community by becoming investigators on industry-sponsored clinical trials with Syracuse-based Ichor Research. Dr. Khatuna Stepkovitch (Board Certified Geriatrician and Internist) and Dr. Jason Stepkovitch (Board Certified Psychiatrist) have started offering…


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