Having positive, consistent and strategic communication with your audiences through objective and trusted news media can create transformational value for your organization.

Crystal DeStefano, APR, President and Director of Public Relations at Strategic Communications

Our public relations firm is founded on Strategy, Integrity, and Communication. We believe real, sustainable growth is not possible without them.

By having Strategic Communications dedicated to the media needs of an organization – including proactive communications, media pitching, media monitoring and response – leaders are able to focus on how their long-term strategies tie into their day-to-day activities, and they are able to react to communication needs more quickly and effectively.

Latest News

  • 2022 Year-End Leadership Message from President Crystal DeStefano, APR

    2022 Year-End Leadership Message from President Crystal DeStefano, APR

    As our team reflected upon all that we accomplished in 2022 and what our clients need for 2023, we discovered a common thread. Our role is not simply to tell our clients’ stories. It’s also to help make it EASIER for them to tell their stories. Most organizations have plenty of information to share – […]


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  • Strategic Communications appoints new Director of Public Relations

    Strategic Communications appoints new Director of Public Relations

    Strategic Communications has announced its most significant hire since Crystal DeStefano assumed ownership of the public relations agency in 2014, with the appointment of Virgie Townsend, JD, as Director of Public Relations. Virgie Townsend has more than a decade of experience as a communications professional in agencies, nonprofits, and businesses. Most recently, she led her […]


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  • Drakos Founder Named to 40 Under 40

    Drakos Founder Named to 40 Under 40

    Congratulations to Heather Drake Bianchi, founder and CEO of our client Drakos Clinical Laboratories and CineMedics! Heather was honored last night as one of the Central New York Business Journal’s 40 Under Forty. We’re incredibly proud of the clients with whom we work and we love nominating them for awards. Under Heather’s remarkable leadership, Drakos […]


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