Podcasts
Our public relations podcasts in “The Strategic Minute” series help business leaders improve communications strategies and functions by sharing insights on specific topics within our firm’s areas of expertise: Public Relations, Media Relations, Employee Communications and Community Relations.
While the pandemic kept us out of the studio, we continue to write Strategic Minute articles and blog posts – and we’ll be back in the studio again soon! For now, check out our News section for the latest insights from our team.
You can also subscribe to the Strategic Minute in iTunes. Just search for “Strategic Communications” or “Strategic Minute” under Podcasts.
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Why Central New York Needs More Professional Communicators
Communicator. Connector. Celebrator. Counsel. Brand Manager. Liaison. Promoter. Influencer. Storyteller. Spokesperson. Strategizer. Translator. Voice of reason. When you hear the words “public relations,” what – and who – do you think of? The Public Relations Society of America (PRSA) defines PR as “a strategic communication process that builds mutually beneficial relationships between an organization and…
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Losing Your Identity in Times of Crisis
As the excitement of the new year fades into the rearview mirror, it’s not uncommon for business leaders and their teams to find themselves caught in the relentless demands of day-to-day operations by February, leaving their grand plans gathering dust on the shelf. Whether it’s the pressing urgency of immediate needs or simply the allure…
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The Importance of Thought Leadership in a Time of Industry Transformation
Many professionals understand the significance of building awareness of their expertise and thought leadership, but often grapple with how to do so. Thought leadership goes beyond mere expertise; it is a process that entails building authentic, collaborative relationships within one’s industry, identifying patterns, recognizing emerging trends, and cultivating a code of values and integrity that…