Public Relations Strategy

Everything we do is driven by the business goals of our clients. By having Strategic Communications dedicated to your public relations and communications needs, you can focus on your long-term strategies and day-to-day activities, while being able to react to communication needs more quickly and effectively.

Strategic Communications is able to deliver consistent, high-quality public relations services because that is the primary focus of our company. By focusing exclusively on public relations and on serious business conversations, clients see our services as more valuable—because our services directly contribute to the reputation and overall success of each client.

Most members of the Strategic Communications team have also lived and worked in CNY for decades and remain deeply engaged with the business community in Syracuse, NY. As investors and business partners of the region’s CenterState CEO, our leadership is involved in the development and strategic growth of local businesses beyond our client base. This strong “finger on the pulse” of our community empowers us to provide our clients with objective insight, connections, and opportunities from both a community and professional perspective.

Our 5 Step Process for Successfully Sharing Good News through Proactive Public Relations:

Understand Business SWOT and Goals
Identify Unique Brand Story
Develop Strategic Communications Plan for News and Social Media
Ensure Employee Communications are aligned with proactive media strategy
Analyze Results to inform future strategies

Working with senior management, our team helps to identify and articulate organizational goals, develop messages and strategies to help organizations achieve those goals, then analyze results and measure success.

Each engagement begins with a kick-off call with you and your team to review existing materials, past and current efforts, and goals for your initiative(s). Then, our team develops a comprehensive Public Relations Plan that articulates your business goals and our supporting communications goals, your target audiences, key messages for your brand story, a communications timeline, and more. Developing these foundational communications materials enable both of our team and our clients’ teams to create strategic, cohesive public relations campaigns for each program, ultimately increasing the impact of all future efforts to support your business goals.

Small Business PR Strategies for Success
by Kelly Gaggin
November 14, 2024
Running a small business is demanding. Fifty-six percent of owners have less than an hour a day for marketing, and 73% lack confidence in their efforts’ effectiveness. With so much focus on operations, customer service, and growth, marketing and communications often get sidelined. Budget limitations, lack of formal training, and the pressure to manage social… Read more: Small Business PR Strategies for Success
Alice Maggiore Named President of Alumni Association Board
by Crystal DeStefano
October 21, 2024
Congratulations to our Director of Public Relations, Alice Maggiore, for being elected as president of the SUNY Oneonta Alumni Association! Alice has volunteered with the Alumni Association at her alma mater for nearly 15 years, providing career guidance to SUNY Oneonta Communications students, emceeing events like the annual Alumni of Distinction Awards, and contributing to… Read more: Alice Maggiore Named President of Alumni Association Board
Bringing Together Public Relations and Marketing for Business Success
by Virgie Townsend
August 30, 2024
In the communications industry, the relationship between public relations and marketing teams can be shockingly competitive, and even openly contentious at times. I’m continually surprised by the number of public relations and marketing professionals who act as if their field is the only one their organization needs to succeed. In reality, public relations and marketing… Read more: Bringing Together Public Relations and Marketing for Business Success
Media Training in a Digital Age – Why Strategy is Stronger Than Tools
by Alice Maggiore
July 5, 2024
Sometimes it’s hard to believe that we’re only 250 years removed from when we received pertinent information from messengers riding horses who galloped through the night to make sure we knew what was going on. We’re 75 years away from a time when less than 50% of households owned a telephone or radio, and got… Read more: Media Training in a Digital Age – Why Strategy is Stronger Than Tools
Kelly Gaggin Joins Faculty at Michigan State University
by Crystal DeStefano
June 18, 2024
Beginning this summer, Strategic Communications Senior Advisor and PR Consultant Kelly Gaggin, will bring her expertise and passion for communications and public relations education to the Spartans’ Department of Advertising and Public Relations as an assistant professor. Kelly has worked in the communications field for more than 20 years, including a decade with Strategic Communications.… Read more: Kelly Gaggin Joins Faculty at Michigan State University