Public Relations Strategy
Everything we do is driven by the business goals of our clients. By having Strategic Communications dedicated to your public relations and communications needs, you can focus on your long-term strategies and day-to-day activities, while being able to react to communication needs more quickly and effectively.
Strategic Communications is able to deliver consistent, high-quality public relations services because that is the primary focus of our company. By focusing exclusively on public relations and on serious business conversations, clients see our services as more valuable—because our services directly contribute to the reputation and overall success of each client.
Most members of the Strategic Communications team have also lived and worked in CNY for decades and remain deeply engaged with the business community in Syracuse, NY. As investors and business partners of the region’s CenterState CEO, our leadership is involved in the development and strategic growth of local businesses beyond our client base. This strong “finger on the pulse” of our community empowers us to provide our clients with objective insight, connections, and opportunities from both a community and professional perspective.
Our 5 Step Process for Successfully Sharing Good News through Proactive Public Relations:
- Understand Business SWOT and Goals
- Identify Unique Brand Story
- Develop Strategic Communications Plan for News and Social Media
- Ensure Employee Communications are aligned with proactive media strategy
- Analyze Results to inform future strategies
Working with senior management, our team helps to identify and articulate organizational goals, develop messages and strategies to help organizations achieve those goals, then analyze results and measure success.
Each engagement begins with a kick-off call with you and your team to review existing materials, past and current efforts, and goals for your initiative(s). Then, our team develops a comprehensive Public Relations Plan that articulates your business goals and our supporting communications goals, your target audiences, key messages for your brand story, a communications timeline, and more. Developing these foundational communications materials enable both of our team and our clients’ teams to create strategic, cohesive public relations campaigns for each program, ultimately increasing the impact of all future efforts to support your business goals.
Contact us now to learn how our Public Relations Strategy can help your organization achieve its goals!