Creating a “Lovemark” is a concept that is intended to enhance, even replace, the traditional marketing of brands. It is exactly what it sounds like: adding an emotional component, specifically love, for your brand. And if successful, it tends to inspire “Loyalty Beyond Reason.”

While sponsoring events and making charitable donations play a part in your overall community relations plan, Crystal (Smith) DeStefano explains ho you can find ways that truly make sense for your organization to be involved with the local community – in this edition of the Strategic Minute.

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