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Your Spokesperson Isn’t Always Your CEO

The CEO doesn’t always have to be your organization’s spokesperson. In fact, there are several scenarios in which that can hurt your organization.

Whatever you do, don’t wait until the media is calling to think about who your spokesperson and subject matter experts should be. In this edition of the Strategic Minute, Crystal DeStefano explains how to identify the right spokesperson now, so you give it the consideration this significant decision truly deserves.

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