In early October, Michael Meath led a group of 110 executive MBA students from Syracuse University’s Whitman School of Management to develop an understanding of the strategic role that public relations and corporate communications plays in the achievement of business objectives.
The intensive three day immersion program, held in New York City, focused on corporate communications as a critical management function that helps build and protect corporate reputation across all key publics. Michael organized and led several sessions and moderated panels on traditional and digital media as well as stakeholder engagement. The program culminated with a business case that students worked in teams to address during the final session.
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