The Strategic Communications, LLC team helped Syracuse-based Loretto to launch a new brand today. The new brand consists of a new logo, tagline and updated mission statement, which came as the result of a desire to recognize employees and Loretto’s evolution of services.

The centerpiece of the new Loretto brand is the “Lifecircle” logo, chosen for its symbolism of inclusiveness which pays homage to Loretto’s ongoing mission to provide care for all, across the continuum.

The new tagline “Exceptional People, Extraordinary Care” is dedicated to recognizing the people who make every day extraordinary at Loretto. And the updated mission statement goes hand in hand with the tagline: To be a family of exceptional people caring for an about each other.

Loretto offers services from short-term rehabilitation to long-term skilled nursing, day programs and enriched living residences, at 19 locations across Central New York. The growing demand for Loretto’s PACE-CNY program is a perfect example of how the industry is changing, how their services are growing, and why they are rebranding.

Strategic Communications also worked with Loretto CEO Kimberly Townsend to release her second annual State of the Long Term Care Industry in Central New York, which provides an overview of how Loretto and the overall industry has evolved, as well as what to expect in the coming year.