Managing Expectations

People seem to toss around the phrase "Under-promise, over-deliver" as a strategy way too much, without really thinking it through. It actually can be a good strategy, and Crystal (Smith)…

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Crystal Smith Helps CNY Non-Profits Leverage Social Media

There is a huge opportunity for non-profits to engage communities, garner volunteers and support, and earn donations through social media. Recognizing this, the Central New York Community Foundation (CNYCF) engaged…

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