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Read more about the article Local company joins international entity, triples clinical trial opportunities for Central New Yorkers
Client News / News

Local company joins international entity, triples clinical trial opportunities for Central New Yorkers

East Syracuse-based Clarity Clinical Research has joined Velocity Clinical Research, the leading international integrated clinical site business. Clarity is now “Velocity Clinical Research Syracuse” after the acquisition at the end…

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June 15, 2022
Read more about the article NBT Bank’s Pandemic Recovery Tips for Small Businesses
Client News / News

NBT Bank’s Pandemic Recovery Tips for Small Businesses

As businesses and consumers adjust to latest shifts related to pandemic recovery and the economy, we are all mindful the many changes we have experienced in the last several years…

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May 20, 2022
Read more about the article Mental health of moms matters – every day of the year
Client News / News

Mental health of moms matters – every day of the year

Opinion Editorial published on Mother's Day for St. Joseph's Health: “Being a mother is easy.” This is a sentence I don’t believe I have ever heard, whether it be in…

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May 6, 2022
Read more about the article Relief for Central New York Healthcare System During COVID-19 Pandemic
Client News / News

Relief for Central New York Healthcare System During COVID-19 Pandemic

The New York State Department of Health sent National Guard members to Loretto in response to Governor Hochul’s leadership to provide relief to local hospitals at the height of the…

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April 12, 2022
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Latest News

  • Crystal DeStefano Strategic Communications Media Training at WPBF
    What happens when you bring media training INSIDE an actual TV newsroom?
    by Crystal DeStefano
    February 9, 2026
    President Crystal DeStefano, APR, led a media training session at WPBF 25 TV in West Palm Beach alongside Rebecca Flores from the TV station and Beth Stibal from Hubbard South Florida Radio. In 20+ years of providing our Media Training program, Strategic Communications has always believed in demystifying the media for our clients. Understanding how… Read more: What happens when you bring media training INSIDE an actual TV newsroom?
  • Kelly Gaggin Girl Scout Marketing Communications
    Teaching the Next Generation
    by Crystal DeStefano
    February 1, 2026
    This month, Kelly Gaggin had the privilege of leading a marketing workshop for a troop of enthusiastic Girl Scouts of NYPENN Pathways preparing for their cookie sales season. The interactive session covered essential marketing and communications fundamentals through the lens of their upcoming cookie campaign: Customer segmentation: Understanding different buyer motivations and adapting their approach… Read more: Teaching the Next Generation
  • New On-Demand Media Training Now Available
    by Crystal DeStefano
    October 29, 2025
    We’re not waiting until the new year to launch new products and services. You asked. We listened. And we’re delivering now. In today’s climate—where budgets are being squeezed, uncertainty is the norm, and the way you communicate really matters—many organizations simply can’t pause for the training they need. That’s why we’ve launched our new On-Demand… Read more: New On-Demand Media Training Now Available
  • South Side Community Growth Foundation Director
    StratCom Helps Community Foundation Reach New Milestone
    by Crystal DeStefano
    October 15, 2025
    We love helping our clients start something new. Especially when they “get it” (see below for what we mean). It has been inspiring and energizing at every turn as we’ve helped the South Side Community Growth Foundation to launch, grow, and reach new milestones that will positively impact our community. Most recently, we’ve been getting… Read more: StratCom Helps Community Foundation Reach New Milestone
  • CNYCF NEWS Crystal DeStefano Strategic Communications
    How to Get the Media to Cover Your Good News
    by Crystal DeStefano
    July 7, 2025
    The Central New York Community Foundation has invited president Crystal DeStefano, APR, back to host another Nonprofit Essentials Workshop Series (NEWS) session! After an incredibly successful presentation in 2020, demand has returned for a session that teaches nonprofits how to identify the best stories for their organization, how to secure media interest in those stories,… Read more: How to Get the Media to Cover Your Good News
Read More News »

Strategic Communications is a public relations and social media firm based in Syracuse, NY, with additional offices in West Palm Beach, FL. Founded on the principles of strategy, integrity, and communication, we combine the power of storytelling with business-driven strategies to achieve your goals.

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