Client News Archives - Page 3 of 16 - Strategic Communications, LLC

Local company joins international entity, triples clinical trial opportunities for Central New Yorkers

East Syracuse-based Clarity Clinical Research has joined Velocity Clinical Research, the leading international integrated clinical site business. Clarity is now “Velocity Clinical Research Syracuse” after the acquisition at the end…

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June 15, 2022

Client News / News

NBT Bank’s Pandemic Recovery Tips for Small Businesses

As businesses and consumers adjust to latest shifts related to pandemic recovery and the economy, we are all mindful the many changes we have experienced in the last several years…

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May 20, 2022

Client News / News

Mental health of moms matters – every day of the year

Opinion Editorial published on Mother's Day for St. Joseph's Health: “Being a mother is easy.” This is a sentence I don’t believe I have ever heard, whether it be in…

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May 6, 2022

Client News / News

Relief for Central New York Healthcare System During COVID-19 Pandemic

The New York State Department of Health sent National Guard members to Loretto in response to Governor Hochul’s leadership to provide relief to local hospitals at the height of the…

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April 12, 2022

StratCom Helps Community Foundation Reach New Milestone
by Crystal DeStefano
October 15, 2025
We love helping our clients start something new. Especially when they “get it” (see below for what we mean). It has been inspiring and energizing at every turn as we’ve helped the South Side Community Growth Foundation to launch, grow, and reach new milestones that will positively impact our community. Most recently, we’ve been getting… Read more: StratCom Helps Community Foundation Reach New Milestone
How to Get the Media to Cover Your Good News
by Crystal DeStefano
July 7, 2025
The Central New York Community Foundation has invited president Crystal DeStefano, APR, back to host another Nonprofit Essentials Workshop Series (NEWS) session! After an incredibly successful presentation in 2020, demand has returned for a session that teaches nonprofits how to identify the best stories for their organization, how to secure media interest in those stories,… Read more: How to Get the Media to Cover Your Good News
Press Perspectives (part 2): Differences in News Media
by Crystal DeStefano
May 1, 2025
In Part 2 of our “Press Perspectives” series, we look at differences in how TV, radio, and print/digital journalists operate, what they need from PR professionals, and how we can better support them. While TV, radio, and print/digital news outlets share common challenges—misinformation, newsroom staffing, and AI—how they operate and prioritize stories varies. PR pros… Read more: Press Perspectives (part 2): Differences in News Media
Press Perspectives (part 1): Similarities in News Media
by Crystal DeStefano
March 15, 2025
For our new “Press Perspectives” series, we asked local journalists—in TV, radio, print, and digital news spaces—what’s shaping local news and influencing how they cover stories in 2025. While each person had a unique perspective, our conversations had one common thread: The industry is evolving fast, and we all need to evolve with it. Misinformation,… Read more: Press Perspectives (part 1): Similarities in News Media
Media Training: Virtual and In-Person
by Crystal DeStefano
February 28, 2025
Five years of virtual media training has taught us a lot — how to engage participants through chats and polls, how to coach body language through a screen, and how to help spokespeople make any topic engaging over Zoom. But nothing beats the energy of being back in person, looking around the room, and seeing… Read more: Media Training: Virtual and In-Person