Strategic Communications has worked closely with the team at Loretto over the better part of the past decade to develop and continually enhance internal and external communications. These communications strategies and processes proved critical during the pandemic. And they have consistently served as the foundation of Loretto’s success with their employees, residents, program participants, family members of residents, the surrounding community, and the news media.

In fact, the work that Strategic Communications performed alongside the internal communications team at Loretto has proven so successful, that we entered our case studies into several awards programs – and they continue to win!

In just the first few months of this year, Loretto has already been notified that it has won local, regional, and national awards for its communications initiatives and for individual communications team members involved in:

• Stepping up to become the region’s first dedicated COVID-transition facility
• Taking a unique approach to incorporating National Guard members to provide care alongside frontline healthcare workers
• Creating open, encouraging, and supportive communications messages and channels to help employees persevere through some of the toughest days in their careers
• Creating a relatable persona to help older adults and their families better understand long-term care options
• Being open, honest, and proactive with members of the news media
• Combatting and overcoming a dangerous disinformation attack on nursing homes and ensuring accurate information was available to the public

Loretto and many of its individual team members have been recognized by the Central New York Business Journal’s Excellence in Healthcare Awards and Nonprofit Awards, McKnight’s Women of Distinction Award, Nonprofit HR’s Social Impact Women to Watch Awards, PRNEWS Nonprofit Awards, and more!