Our Public Relations Team

Our Syracuse, NY based public relations firm is based on a philosophy that there are three keys to success: Strategy, Integrity, and Communication.

 

By engaging the Strategic Communications public relations firm to provide proactive media strategy and outreach, media monitoring services, and analysis of media activity, business leaders are able to focus on how their long-term strategies tie into their day-to-day activities – and they are able to react to communication needs (such as the news media) more quickly and effectively.

Business is moving faster every day, partly due to the impact of digital media. And we’ve all seen a dramatically increased volume of media activity. Company leaders don’t have the time they once had to review and consider the news that impacts them, which creates difficulties in focusing on long-term strategies while managing short term imperatives.

It all begins with a strategic insight – understanding your organization’s business case and staying focused on the right the path  to achieve organizational goals. Next, the integrity of your leadership team is critical. Your code of ethics sets the tone for the organization and creates trust. Last, but not least, good communication is needed to implement your strategy and demonstrate your integrity. From the CEO on down the line, your workforce’s ability to communicate with all audiences is the final key to your organization’s success.

Who We Are

Crystal DeStefano, APR
President and Director of Public Relations

After serving as Director of Public Relations for the company and providing public relations service to its clients for 6 years, Crystal became owner and president of Strategic Communications, LLC.

Crystal focuses on developing long-term strategies to share proactive stories with employees, customers, local communities through the news media. Through her disciplined use of Strategic Communications’ 5 Step Process for Strategically & Successfully Sharing Good News, she understands how to maximize the power of the news media, using both traditional outreach techniques as well as social media to get a message across.

DeStefano has a degree in business and is Accredited in Public Relations by the Universal Accreditation Board. She has public relations experience from agencies in Albany and Syracuse.

Crystal has served as President of the Public Relations Society of America – Central New York Chapter, and as Chair for the Northeast District of PRSA. She now serves as the Northeast Regional Representative for the PRSA National Office. She is also a 40 Under 40 award recipient.

Email Crystal

Michael Meath
Senior Advisor

Michael Meath is the founder and former president of Strategic Communications, LLC. He now provides trusted counsel as an advisor to the company.

Michael is also the Interim Chair for the Public Relations Department and an adjunct professor in public relations at Syracuse University’s S.I. Newhouse School of Public Communications, as well as an adjust professor in the collaborative professional master’s degree program in communications management at McMaster University.

 

Email Michael

Kelly Gaggin, APR
Senior Consultant

Kelly is all about strategy. She helps to keep your team and your organization focused on your business goals and communications goals, while sharing her expert knowledge of what will garner positive attention from the news media and your other key audiences. She also anticipates what tactics or messages could be questioned, misunderstood, or otherwise derail your communications plan, and helps your organization navigate those situations.

Kelly is Accredited in Public Relations by the Universal Accreditation Board, a doctoral candidate at Syracuse University’s S.I. Newhouse School of Public Communications, and a Central New York 40 Under 40 recipient. She is also an adjunct professor in public relations at Newhouse School of Public Communications.

Elizabeth Greenaway
Public Relations Consultant

Elizabeth quickly embodies your organization’s unique voice and is constantly thinking about the bigger picture to help your organization reach your audiences most effectively. She is a master of content development, including content strategy and writing, and provides guidance on how to leverage various media to truly connect with your audiences and maximize your impact.

Elizabeth is also an adjunct faculty member for the School of Business and Hospitality at the Pennsylvania College of Technology. She serves on the board of directors for the Central Pennsylvania Chapter of the Public Relations Society of America, and enjoys serving as the adviser to the Iota Mu Chapter of Alpha Xi Delta at Lycoming College.

Currie Murch Elliot
Public Relations Consultant

Currie provides expertise in comprehensive public relations strategy – from research to planning to implementation and evaluation – with an emphasis on brand strategy and reputation.

She asks important and detailed questions to ensure a client organization and their objectives are fully understood. She then develops a thorough strategic communications plan, followed by the most engaging news releases, articles, blog posts and other content to help achieve client goals.

Currie holds a bachelor’s degree in communication and business from Cornell University and a master’s degree in public relations from Syracuse University’s S.I. Newhouse School of Public Communications.

Jack Pflanz
Public Relations Analyst

Jack is hyper-focused on identifying, tracking, and using data to improve the success of public relations campaigns. He monitors traditional news and social media activity to ensure our clients are kept up-to-date on any mentions or conversations about their organization, so that we can work collectively to take advantage of immediate opportunities or respond to sensitive situations.

Jack is a life-long resident of Upstate NY holding degrees in Marketing and Business Management.

Jennifer Phillips
Public Relations Analyst

Jen has experience in public affairs, social and traditional media monitoring and analysis, and PR measurement. She takes a deep dive into the results of our proactive public relations efforts and provides expert guidance on how we can adjust our strategy in real-time to continually grow the effectiveness of our communications for each client.

Jen has written extensively on the importance of incorporating measurement into public relations work, and has presented on topics including social media best practices and influencer measurement.

Bret Moses
Videographer/Producer

Bret has been filming and producing high-quality videos for clients since 2003. He is very experienced, detail-oriented and professional, and our clients love the “magic” he creates. His work includes television commercials, corporate videos for large and small companies, documentaries, non-profit and educational videos, social media videos, and more.

Click here to view some of Bret’s work.

James Domroe
Videographer/Producer

James is also based in Syracuse, NY, and has produced videos around the world. With a uniquely creative approach and deep connection to the community, the beauty that James captures and creates is another valuable asset for Strategic Communications and our clients.

Click here to view some of James’ work.

Community Partnerships & Affiliations

Strategic Communications, LLC is an Investor Member of Centerstate CEO, our team serves as leaders of the Public Relations Society of America, professors and guest lecturers at Syracuse University, and are strong supporters many other local organizations that are leading Syracuse and Central New York.

 

CEO_logo