Our Public Relations Firm

Our Syracuse, NY based public relations firm is based on a philosophy that there are three keys to success: Strategy, Integrity, and Communication.

 

By engaging the Strategic Communications public relations firm to provide proactive media strategy and outreach, media monitoring services, and analysis of media activity, business leaders are able to focus on how their long-term strategies tie into their day-to-day activities – and they are able to react to communication needs (such as the news media) more quickly and effectively.

Business is moving faster every day, partly due to the impact of digital media. And we’ve all seen a dramatically increased volume of media activity. Company leaders don’t have the time they once had to review and consider the news that impacts them, which creates difficulties in focusing on long-term strategies while managing short term imperatives.

It all begins with a strategic insight – understanding your organization’s business case and staying focused on the right the path  to achieve organizational goals. Next, the integrity of your leadership team is critical. Your code of ethics sets the tone for the organization and creates trust. Last, but not least, good communication is needed to implement your strategy and demonstrate your integrity. From the CEO on down the line, your workforce’s ability to communicate with all audiences is the final key to your organization’s success.

Who We Are

Crystal DeStefano, APR
President and Director of Public Relations

Crystal DeStefano is President and Director of Public Relations at Strategic Communications, LLC in Syracuse, N.Y. She is Accredited in Public Relations by the Universal Accreditation Board.

After serving as Director of Public Relations for the company and providing public relations service to its clients for 6 years, Crystal became owner and president of Strategic Communications, LLC.

Crystal brings a blend of traditional and social media expertise to the company. Her focus developing long-term strategies to share proactive stories as well as respond to sensitive situations with employees, customers, local communities and the news media. Through her disciplined use of public relations, Crystal understands how to maximize the power of the news media. She uses both traditional outreach techniques as well as social media to get a message across.

DeStefano earned her Bachelor of Science in Marketing and Finance at the State University New York at Albany. She has public relations experience from agencies in Albany and Syracuse.

Crystal has served as President of the Public Relations Society of America – Central New York Chapter, and as Chair for the Northeast District of PRSA. She now serves as the Northeast Regional Representative for the PRSA National Office. She is also a 40 Under 40 award recipient.

Email Crystal

Michael Meath
Senior Consultant

Michael Meath is the founder and former president of Strategic Communications, LLC. Over the last thirty years he has helped hundreds of organizations throughout the United States navigate sensitive situations to develop and deliver effective messages that are communicated with the right tone at the right time. CEOs, boards of directors and legal counsel from the energy, education, healthcare, financial services, high-tech and defense industries look to Michael for his strategic insight.

In his role as Senior Consultant to clients of Strategic Communications, LLC, he provides trusted counsel on proactive public relations efforts as well as crisis communications and reputation management strategies.

Michael is also a very active adjunct professor in public relations at Syracuse University’s S.I. Newhouse School of Public Communications, as well as in the collaborative professional master’s degree program in communications management at McMaster University.

He has a master’s degree in communications management from Syracuse University’s S.I. Newhouse School of Public Communications, and a bachelor’s degree in business management & economics from the State University of New York. He serves on the Newhouse School advisory committee for the executive master’s degree in communications management.

 

Email Michael

Kelly Gaggin
Consultant

Kelly has more than a decade of experience in public relations communications, specializing in strategic communications planning for organizations. Kelly is also an adjunct professor in public relations at S.I. Newhouse School of Public Communications at Syracuse University and SUNY College at Oswego.

Kelly’s career has included serving as chief communications officer at Science Academies of New York Charter Schools, tuition free charter schools providing STEM focused k-12 education in Central New York, annual fund manager for the largest not for profit hospice organization in Southeastern North Carolina, Lower Cape Fear Hospice & LifeCareCenter. She has led entire public relations, marketing and communications efforts, and has been responsible for raising millions of dollars in funding campaigns. She also worked as director of marketing for the retail facet of community development credit union and lender, Self-Help Credit Union, based in Durham, NC.

Kelly currently serves as chair of the board of directors for Syracuse Model Neighborhood Corporation and is President of the Public Relations Society of America – Central New York Chapter. Additionally, she is a member of Zonta Club of Syracuse, and a Central New York 40 Under 40 recipient.

Samantha Villegas
Consultant

Samantha Villegas is an accredited strategic communications consultant, with a focus on community relations and more than 20 years of experience helping corporations, nonprofits, and government agencies achieve positive social behavioral outcomes.

Samantha previously worked in an agency environment overseeing social marketing campaigns for USEPA, Army Corps of Engineers, and several local governments.
Now, she provides strategic public relations counsel and tactical execution of marketing and outreach programs.

As the past-president of the nation’s largest public relations membership organization, the National Capital Chapter of the Public Relations Society of America, Samantha is recognized as a leader in public relations. She has led and chaired various regional committees, including the Northern Virginia Regional Commission and the Metropolitan Washington Council of Governments, in the formation and implementation of education and outreach campaigns.

Samantha holds a Master’s degree in environmental policy from Johns Hopkins University and a Bachelor’s degree in environmental science from Penn State.

Community Partnerships & Affiliations

Strategic Communications, LLC is an Investor Member of Centerstate CEO, our team serves as leaders of the Public Relations Society of America, professors and guest lecturers at Syracuse University, and are strong supporters of Leadership Greater Syracuse.

 

CEO_logo