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Crystal DeStefano, APR


Crystal is owner and president of Strategic Communications. She focuses on leading the team in developing long-term strategies for current and potential future clients. Through her disciplined use of Strategic Communications’ 5 Step Process for Strategically & Successfully Sharing Good News, she ensures every client benefits from our approach to maximizing the power of the news media, using both traditional outreach techniques as well as social media to get a message across.

DeStefano has a degree in business and is Accredited in Public Relations by the Universal Accreditation Board. She has public relations experience from agencies in Albany and Syracuse.

Crystal has served as President of the Public Relations Society of America – Central New York Chapter, as Chair for the Northeast District of PRSA, and as the Northeast Regional Representative for the PRSA National Office. She is also a 40 Under Forty award recipient.