PR and Crisis Communications Advice Published

Post author:Crystal DeStefano
Post published:April 1, 2019
Post category:News / SCLLC News

As a follow-up to Strategic Communications’ series of crisis communications training sessions at the 2019 National Safety & Trainer’s Conference, Crystal DeStefano was interviewed for an in-depth article to further spread the expert guidance of preparation and proactive communications.

The interview is featured in the March edition of Texas Propane Magazine.

Small Business PR Strategies for Success
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Running a small business is demanding. Fifty-six percent of owners have less than an hour a day for marketing, and 73% lack confidence in their efforts’ effectiveness. With so much focus on operations, customer service, and growth, marketing and communications often get sidelined. Budget limitations, lack of formal training, and the pressure to manage social… Read more: Small Business PR Strategies for Success
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In the communications industry, the relationship between public relations and marketing teams can be shockingly competitive, and even openly contentious at times. I’m continually surprised by the number of public relations and marketing professionals who act as if their field is the only one their organization needs to succeed. In reality, public relations and marketing… Read more: Bringing Together Public Relations and Marketing for Business Success
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Kelly Gaggin Joins Faculty at Michigan State University
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Beginning this summer, Strategic Communications Senior Advisor and PR Consultant Kelly Gaggin, will bring her expertise and passion for communications and public relations education to the Spartans’ Department of Advertising and Public Relations as an assistant professor. Kelly has worked in the communications field for more than 20 years, including a decade with Strategic Communications.… Read more: Kelly Gaggin Joins Faculty at Michigan State University