The Impact of Media Coverage on Your Reputation

As public relations professionals, a lot of what we do involves managing an organization’s reputation. For the most part, the more media attention your organization receives, the more your stakeholders…

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Sharing expertise with professionals and students alike

Senior Consultant Kelly Gaggin, APR has been out and about this spring sharing her expertise in communications with professionals and students alike. In March, Kelly participated in “Millennials: Changing the…

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Flashback: Managing Expectations

For this #FlashbackFriday, a reminder for some advice we shared several years ago (and continue to preach) about “under-promising" and "over-delivering.” We all get excited about what we do, and…

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