Crystal DeStefano – Page 30 – Strategic Communications, LLC

Knowing What’s Actually Newsworthy

There is a time and place for all of your organization's news to be shared – but not all of it will make the cut for your daily newspaper or the…

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June 8, 2015

Podcasts

PESO – The New Communications Currency

The overwhelming myriad of communication channels available today can now be viewed through a condensed and organized lens, referred to as PESO. Michael Meath explains what this means - and…

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May 4, 2015

Podcasts

Empowering Your Workforce

Organizations are often so focused on delivering their messages to external audiences, they step right over their employees. And the employees notice this. But an informed workforce leads to a more…

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April 6, 2015

SCLLC News

DeStefano Returns to OCC, Shares Tips for LinkedIn

Selected by the College's Office of Alumni Relations and the Career and Applied Learning Center, Crystal DeStefano led a LinkedIn workshop at Onondaga Community College to help students build and enhance…

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April 1, 2015

Alice Maggiore Named Co-President of PRSA-CNY
by Crystal DeStefano
January 13, 2025
Our very own Director of Public Relations Alice Maggiore, along with our long-time colleague and friend Amy Doonan Cronin, APR (she/her), did such a fantastic job planning and leading the PRSA Northeast District Regional Conference last year that they’ve been appointed co-presidents to lead the PRSA Central New York Chapter this year! These two veteran… Read more: Alice Maggiore Named Co-President of PRSA-CNY
Small Business PR Strategies for Success
by Kelly Gaggin
November 14, 2024
Running a small business is demanding. Fifty-six percent of owners have less than an hour a day for marketing, and 73% lack confidence in their efforts’ effectiveness. With so much focus on operations, customer service, and growth, marketing and communications often get sidelined. Budget limitations, lack of formal training, and the pressure to manage social… Read more: Small Business PR Strategies for Success
Alice Maggiore Named President of Alumni Association Board
by Crystal DeStefano
October 21, 2024
Congratulations to our Director of Public Relations, Alice Maggiore, for being elected as president of the SUNY Oneonta Alumni Association! Alice has volunteered with the Alumni Association at her alma mater for nearly 15 years, providing career guidance to SUNY Oneonta Communications students, emceeing events like the annual Alumni of Distinction Awards, and contributing to… Read more: Alice Maggiore Named President of Alumni Association Board
Bringing Together Public Relations and Marketing for Business Success
by Virgie Townsend
August 30, 2024
In the communications industry, the relationship between public relations and marketing teams can be shockingly competitive, and even openly contentious at times. I’m continually surprised by the number of public relations and marketing professionals who act as if their field is the only one their organization needs to succeed. In reality, public relations and marketing… Read more: Bringing Together Public Relations and Marketing for Business Success
Media Training in a Digital Age – Why Strategy is Stronger Than Tools
by Alice Maggiore
July 5, 2024
Sometimes it’s hard to believe that we’re only 250 years removed from when we received pertinent information from messengers riding horses who galloped through the night to make sure we knew what was going on. We’re 75 years away from a time when less than 50% of households owned a telephone or radio, and got… Read more: Media Training in a Digital Age – Why Strategy is Stronger Than Tools