Crystal DeStefano – Page 40 – Strategic Communications, LLC

Strategic Minute Expanding Reach

The Strategic Minute podcast series will now be presented on the WRVO-FM, a National Public Radio affiliate located in Upstate New York. Through a special underwriting agreement, Strategic Communications, LLC…

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December 22, 2013

Client News

Destiny USA creates 5-Step “Black Friday Survival Guide”

Destiny USA in Syracuse, NY sees thousands of shoppers between the evening of Thanksgiving, through the early hours of Black Friday and well into the rest of that day. Visitors…

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November 18, 2013

Client News

It’s Community Foundation Week! (But what is a community foundation?)

During the week of November 12-18, 2013, the Central New York Community Foundation joins more than 750 community foundations across America for the 14th Annual Community Foundation Week to celebrate…

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November 12, 2013

SCLLC News

SCLLC Members Host, Present at Major Conference

Crystal (Smith) DeStefano, APR, hosted the 2013 PRSA Northeast District Conference in Syracuse, NY on Thursday, November 7, 2013 – the first time this Conference has ever been held in…

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November 8, 2013

Small Business PR Strategies for Success
by Kelly Gaggin
November 14, 2024
Running a small business is demanding. Fifty-six percent of owners have less than an hour a day for marketing, and 73% lack confidence in their efforts’ effectiveness. With so much focus on operations, customer service, and growth, marketing and communications often get sidelined. Budget limitations, lack of formal training, and the pressure to manage social… Read more: Small Business PR Strategies for Success
Alice Maggiore Named President of Alumni Association Board
by Crystal DeStefano
October 21, 2024
Congratulations to our Director of Public Relations, Alice Maggiore, for being elected as president of the SUNY Oneonta Alumni Association! Alice has volunteered with the Alumni Association at her alma mater for nearly 15 years, providing career guidance to SUNY Oneonta Communications students, emceeing events like the annual Alumni of Distinction Awards, and contributing to… Read more: Alice Maggiore Named President of Alumni Association Board
Bringing Together Public Relations and Marketing for Business Success
by Virgie Townsend
August 30, 2024
In the communications industry, the relationship between public relations and marketing teams can be shockingly competitive, and even openly contentious at times. I’m continually surprised by the number of public relations and marketing professionals who act as if their field is the only one their organization needs to succeed. In reality, public relations and marketing… Read more: Bringing Together Public Relations and Marketing for Business Success
Media Training in a Digital Age – Why Strategy is Stronger Than Tools
by Alice Maggiore
July 5, 2024
Sometimes it’s hard to believe that we’re only 250 years removed from when we received pertinent information from messengers riding horses who galloped through the night to make sure we knew what was going on. We’re 75 years away from a time when less than 50% of households owned a telephone or radio, and got… Read more: Media Training in a Digital Age – Why Strategy is Stronger Than Tools
Kelly Gaggin Joins Faculty at Michigan State University
by Crystal DeStefano
June 18, 2024
Beginning this summer, Strategic Communications Senior Advisor and PR Consultant Kelly Gaggin, will bring her expertise and passion for communications and public relations education to the Spartans’ Department of Advertising and Public Relations as an assistant professor. Kelly has worked in the communications field for more than 20 years, including a decade with Strategic Communications.… Read more: Kelly Gaggin Joins Faculty at Michigan State University