Search engine optimization (SEO) is important for so much more than just websites. Public relations and SEO teams actually share a common goal – to increase their brand’s presence in…
You may have heard the 2013 economic forecast for your region by now, and we'll hear from our President next week about the forecast for our country. These forecasts feel…
It's that time of year again - time to map out your Strategic Plan for next year. The one that likely won't see much daylight after the first of the…
As the 2013-2014 incoming president of the Central New York Chapter of the Public Relations Society of America (PRSA-CNY), Crystal (Smith) DeStefano has lead the effort for a revised format…