Crystal DeStefano – Page 47 – Strategic Communications, LLC

Crisis Communications Plans on Your Mobile Device

Your organization probably has an action plan for what to do during a crisis… but do you have a plan for communicating during such an event? If so, where is…

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April 23, 2012

Podcasts

Strategic Intent

While successful people generally have great instincts; that kind of resolution doesn’t just come by chance. This kind of focus is called "strategic intent." Listen to this edition of the…

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April 9, 2012

Podcasts

Building Relationships with the Media

In today's Strategic Minute, Crystal (Smith) DeStefano shares some simple changes for your approach to building relationships with members of the news media, that can make all the difference in…

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March 20, 2012

SCLLC News

Crystal Smith Earns Accreditation in Public Relations – Youngest APR in CNY

Crystal Smith has earned the prestigious Accredited in Public Relations (APR) credential from the Universal Accreditation Board (UAB). Smith is the youngest Accredited Public Relations professional in Central New York.…

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March 1, 2012

Small Business PR Strategies for Success
by Kelly Gaggin
November 14, 2024
Running a small business is demanding. Fifty-six percent of owners have less than an hour a day for marketing, and 73% lack confidence in their efforts’ effectiveness. With so much focus on operations, customer service, and growth, marketing and communications often get sidelined. Budget limitations, lack of formal training, and the pressure to manage social… Read more: Small Business PR Strategies for Success
Alice Maggiore Named President of Alumni Association Board
by Crystal DeStefano
October 21, 2024
Congratulations to our Director of Public Relations, Alice Maggiore, for being elected as president of the SUNY Oneonta Alumni Association! Alice has volunteered with the Alumni Association at her alma mater for nearly 15 years, providing career guidance to SUNY Oneonta Communications students, emceeing events like the annual Alumni of Distinction Awards, and contributing to… Read more: Alice Maggiore Named President of Alumni Association Board
Bringing Together Public Relations and Marketing for Business Success
by Virgie Townsend
August 30, 2024
In the communications industry, the relationship between public relations and marketing teams can be shockingly competitive, and even openly contentious at times. I’m continually surprised by the number of public relations and marketing professionals who act as if their field is the only one their organization needs to succeed. In reality, public relations and marketing… Read more: Bringing Together Public Relations and Marketing for Business Success
Media Training in a Digital Age – Why Strategy is Stronger Than Tools
by Alice Maggiore
July 5, 2024
Sometimes it’s hard to believe that we’re only 250 years removed from when we received pertinent information from messengers riding horses who galloped through the night to make sure we knew what was going on. We’re 75 years away from a time when less than 50% of households owned a telephone or radio, and got… Read more: Media Training in a Digital Age – Why Strategy is Stronger Than Tools
Kelly Gaggin Joins Faculty at Michigan State University
by Crystal DeStefano
June 18, 2024
Beginning this summer, Strategic Communications Senior Advisor and PR Consultant Kelly Gaggin, will bring her expertise and passion for communications and public relations education to the Spartans’ Department of Advertising and Public Relations as an assistant professor. Kelly has worked in the communications field for more than 20 years, including a decade with Strategic Communications.… Read more: Kelly Gaggin Joins Faculty at Michigan State University