Does your organization have an official presence on social media? You might be surprised to find what you think is the answer to that question may not be true… Crystal…
Your organization probably has an action plan for what to do during a crisis… but do you have a plan for communicating during such an event? If so, where is…
While successful people generally have great instincts; that kind of resolution doesn’t just come by chance. This kind of focus is called "strategic intent." Listen to this edition of the…
In today's Strategic Minute, Crystal (Smith) DeStefano shares some simple changes for your approach to building relationships with members of the news media, that can make all the difference in…