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Read more about the article Making History Once Again with New Memory Care Unit
Client News / News

Making History Once Again with New Memory Care Unit

Strategic Communications has helped Loretto to open a Memory Special Care Unit in Syracuse, an entire Memory Life Community in Jamesville, and celebrate milestone anniversaries for Central New York’s first-ever…

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February 8, 2024
Read more about the article New Approach to Urgent Care Expands to Make Healthcare More Accessible in Central New York
Client News / News

New Approach to Urgent Care Expands to Make Healthcare More Accessible in Central New York

When we first met Heather Drake Bianchi two years ago, we knew she was going to change the world – and fast! She recently asked our team: “Two years ago,…

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February 2, 2024
Read more about the article Loretto’s Communications Continue to Win Awards
Client News / News

Loretto’s Communications Continue to Win Awards

Strategic Communications has worked closely with the team at Loretto over the better part of the past decade to develop and continually enhance internal and external communications. These communications strategies…

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March 31, 2023
Read more about the article Drakos Founder Named to 40 Under 40
Client News / News

Drakos Founder Named to 40 Under 40

Congratulations to Heather Drake Bianchi, founder and CEO of our client Drakos Clinical Laboratories and CineMedics! Heather was honored last night as one of the Central New York Business Journal’s…

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November 11, 2022
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Latest News

  • News Media Differences Public Relations
    Press Perspectives (part 2): Differences in News Media
    by Crystal DeStefano
    May 1, 2025
    In Part 2 of our “Press Perspectives” series, we look at differences in how TV, radio, and print/digital journalists operate, what they need from PR professionals, and how we can better support them. While TV, radio, and print/digital news outlets share common challenges—misinformation, newsroom staffing, and AI—how they operate and prioritize stories varies. PR pros… Read more: Press Perspectives (part 2): Differences in News Media
  • News Media Similarities Challenges Public Relations
    Press Perspectives (part 1): Similarities in News Media
    by Crystal DeStefano
    March 15, 2025
    For our new “Press Perspectives” series, we asked local journalists—in TV, radio, print, and digital news spaces—what’s shaping local news and influencing how they cover stories in 2025. While each person had a unique perspective, our conversations had one common thread: The industry is evolving fast, and we all need to evolve with it. Misinformation,… Read more: Press Perspectives (part 1): Similarities in News Media
  • Media Training: Virtual and In-Person
    by Crystal DeStefano
    February 28, 2025
    Five years of virtual media training has taught us a lot — how to engage participants through chats and polls, how to coach body language through a screen, and how to help spokespeople make any topic engaging over Zoom. But nothing beats the energy of being back in person, looking around the room, and seeing… Read more: Media Training: Virtual and In-Person
  • Alice Maggiore, Co-President, PRSA-CNY
    Alice Maggiore Named Co-President of PRSA-CNY
    by Crystal DeStefano
    January 13, 2025
    Our very own Director of Public Relations Alice Maggiore, along with our long-time colleague and friend Amy Doonan Cronin, APR (she/her), did such a fantastic job planning and leading the PRSA Northeast District Regional Conference last year that they’ve been appointed co-presidents to lead the PRSA Central New York Chapter this year! These two veteran… Read more: Alice Maggiore Named Co-President of PRSA-CNY
  • Public Relations PR Strategy
    Small Business PR Strategies for Success
    by Kelly Gaggin
    November 14, 2024
    Running a small business is demanding. Fifty-six percent of owners have less than an hour a day for marketing, and 73% lack confidence in their efforts’ effectiveness. With so much focus on operations, customer service, and growth, marketing and communications often get sidelined. Budget limitations, lack of formal training, and the pressure to manage social… Read more: Small Business PR Strategies for Success
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Strategic Communications is a public relations and social media firm based in Syracuse, NY, with additional offices in West Palm Beach, FL. Founded on the principles of strategy, integrity, and communication, we combine the power of storytelling with business-driven strategies to achieve your goals.

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