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Read more about the article Anaren to Offer Sneak Peek of Products at IoT World
Client News / News

Anaren to Offer Sneak Peek of Products at IoT World

Anaren Inc.’s progress with its new products in 2016 have been followed with excitement – from first announcements at CES 2016, to the crowd pleasing Dino demo at Embedded World. Now,…

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April 30, 2016
Read more about the article St. Joseph’s is Best in Cardiac Care
Client News / News

St. Joseph’s is Best in Cardiac Care

February is Heart Month, and it should come as no surprise that this is a big deal at St. Joseph’s Hospital Health Center in Syracuse, NY. St. Joseph’s is recognized…

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February 1, 2016
Read more about the article St Patrick’s Day Returns to Hotel Syracuse
Client News / News

St Patrick’s Day Returns to Hotel Syracuse

The Syracuse St Patrick’s Parade will return to the former Hotel Syracuse (soon to be the Marriott Syracuse Downtown) for the Grand Marshal’s dinner Friday, March 11, 2016. The hotel was a…

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January 14, 2016
Read more about the article VIP Architecture’s New Leader, New Certification
Client News / News

VIP Architecture’s New Leader, New Certification

As Syracuse-based VIP Structures continues to evolve after 40 years in business, Katherine Hoeft has been leading VIP Architecture (VIP Architectural Associates, PLLC) for just over two years now. Most…

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September 23, 2015
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Latest News

  • News Media Differences Public Relations
    Press Perspectives (part 2): Differences in News Media
    by Crystal DeStefano
    May 1, 2025
    In Part 2 of our “Press Perspectives” series, we look at differences in how TV, radio, and print/digital journalists operate, what they need from PR professionals, and how we can better support them. While TV, radio, and print/digital news outlets share common challenges—misinformation, newsroom staffing, and AI—how they operate and prioritize stories varies. PR pros… Read more: Press Perspectives (part 2): Differences in News Media
  • News Media Similarities Challenges Public Relations
    Press Perspectives (part 1): Similarities in News Media
    by Crystal DeStefano
    March 15, 2025
    For our new “Press Perspectives” series, we asked local journalists—in TV, radio, print, and digital news spaces—what’s shaping local news and influencing how they cover stories in 2025. While each person had a unique perspective, our conversations had one common thread: The industry is evolving fast, and we all need to evolve with it. Misinformation,… Read more: Press Perspectives (part 1): Similarities in News Media
  • Media Training: Virtual and In-Person
    by Crystal DeStefano
    February 28, 2025
    Five years of virtual media training has taught us a lot — how to engage participants through chats and polls, how to coach body language through a screen, and how to help spokespeople make any topic engaging over Zoom. But nothing beats the energy of being back in person, looking around the room, and seeing… Read more: Media Training: Virtual and In-Person
  • Alice Maggiore, Co-President, PRSA-CNY
    Alice Maggiore Named Co-President of PRSA-CNY
    by Crystal DeStefano
    January 13, 2025
    Our very own Director of Public Relations Alice Maggiore, along with our long-time colleague and friend Amy Doonan Cronin, APR (she/her), did such a fantastic job planning and leading the PRSA Northeast District Regional Conference last year that they’ve been appointed co-presidents to lead the PRSA Central New York Chapter this year! These two veteran… Read more: Alice Maggiore Named Co-President of PRSA-CNY
  • Public Relations PR Strategy
    Small Business PR Strategies for Success
    by Kelly Gaggin
    November 14, 2024
    Running a small business is demanding. Fifty-six percent of owners have less than an hour a day for marketing, and 73% lack confidence in their efforts’ effectiveness. With so much focus on operations, customer service, and growth, marketing and communications often get sidelined. Budget limitations, lack of formal training, and the pressure to manage social… Read more: Small Business PR Strategies for Success
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Strategic Communications is a public relations and social media firm based in Syracuse, NY, with additional offices in West Palm Beach, FL. Founded on the principles of strategy, integrity, and communication, we combine the power of storytelling with business-driven strategies to achieve your goals.

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