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Read more about the article DeStefano Named “40 Under Forty”
SCLLC News

DeStefano Named “40 Under Forty”

Crystal (Smith) DeStefano has been named to the 40 Under Forty class of 2014 by Bizeventz, a company in the Business Journal News Network. This awards program recognizes young professionals in…

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October 10, 2014
Read more about the article “Strategic Minute” in Business Journal
SCLLC News

“Strategic Minute” in Business Journal

Strategic Communications, LLC's "Strategic Minute" continues to be featured in the Central New York Business Journal. This guest column features topics ranging from internal communications to managing the news media,…

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September 19, 2014
Read more about the article Meath leads Communications course at Business School
SCLLC News

Meath leads Communications course at Business School

Michael Meath, senior consultant at Strategic Communications and adjunct professor for the S. I. Newhouse School of Public Communications, has been tapped for a new program at Syracuse University. New…

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September 10, 2014
Read more about the article Helping Professionals Earn Accreditation
SCLLC News

Helping Professionals Earn Accreditation

Crystal (Smith) DeStefano, APR, will lead a group discussion of current and potential candidates from Central New York for the Accreditation in Public Relations at this year's Public Relations Society…

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September 1, 2014
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Latest News

  • News Media Differences Public Relations
    Press Perspectives (part 2): Differences in News Media
    by Crystal DeStefano
    May 1, 2025
    In Part 2 of our “Press Perspectives” series, we look at differences in how TV, radio, and print/digital journalists operate, what they need from PR professionals, and how we can better support them. While TV, radio, and print/digital news outlets share common challenges—misinformation, newsroom staffing, and AI—how they operate and prioritize stories varies. PR pros… Read more: Press Perspectives (part 2): Differences in News Media
  • News Media Similarities Challenges Public Relations
    Press Perspectives (part 1): Similarities in News Media
    by Crystal DeStefano
    March 15, 2025
    For our new “Press Perspectives” series, we asked local journalists—in TV, radio, print, and digital news spaces—what’s shaping local news and influencing how they cover stories in 2025. While each person had a unique perspective, our conversations had one common thread: The industry is evolving fast, and we all need to evolve with it. Misinformation,… Read more: Press Perspectives (part 1): Similarities in News Media
  • Media Training: Virtual and In-Person
    by Crystal DeStefano
    February 28, 2025
    Five years of virtual media training has taught us a lot — how to engage participants through chats and polls, how to coach body language through a screen, and how to help spokespeople make any topic engaging over Zoom. But nothing beats the energy of being back in person, looking around the room, and seeing… Read more: Media Training: Virtual and In-Person
  • Alice Maggiore, Co-President, PRSA-CNY
    Alice Maggiore Named Co-President of PRSA-CNY
    by Crystal DeStefano
    January 13, 2025
    Our very own Director of Public Relations Alice Maggiore, along with our long-time colleague and friend Amy Doonan Cronin, APR (she/her), did such a fantastic job planning and leading the PRSA Northeast District Regional Conference last year that they’ve been appointed co-presidents to lead the PRSA Central New York Chapter this year! These two veteran… Read more: Alice Maggiore Named Co-President of PRSA-CNY
  • Public Relations PR Strategy
    Small Business PR Strategies for Success
    by Kelly Gaggin
    November 14, 2024
    Running a small business is demanding. Fifty-six percent of owners have less than an hour a day for marketing, and 73% lack confidence in their efforts’ effectiveness. With so much focus on operations, customer service, and growth, marketing and communications often get sidelined. Budget limitations, lack of formal training, and the pressure to manage social… Read more: Small Business PR Strategies for Success
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Strategic Communications is a public relations and social media firm based in Syracuse, NY, with additional offices in West Palm Beach, FL. Founded on the principles of strategy, integrity, and communication, we combine the power of storytelling with business-driven strategies to achieve your goals.

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