SCLLC News – Page 15 – Strategic Communications, LLC

SCLLC Named Economic Champion

Strategic Communications, LLC was one of several organizations recognized as a 2014 Economic Champion in Central New York. Each year, CenterState CEO recognizes local businesses as Economic Champions for their…

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October 30, 2014

SCLLC News

DeStefano Named “40 Under Forty”

Crystal (Smith) DeStefano has been named to the 40 Under Forty class of 2014 by Bizeventz, a company in the Business Journal News Network. This awards program recognizes young professionals in…

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October 10, 2014

SCLLC News

“Strategic Minute” in Business Journal

Strategic Communications, LLC's "Strategic Minute" continues to be featured in the Central New York Business Journal. This guest column features topics ranging from internal communications to managing the news media,…

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September 19, 2014

SCLLC News

Meath leads Communications course at Business School

Michael Meath, senior consultant at Strategic Communications and adjunct professor for the S. I. Newhouse School of Public Communications, has been tapped for a new program at Syracuse University. New…

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September 10, 2014

Bringing Together Public Relations and Marketing for Business Success
by Virgie Townsend
August 30, 2024
In the communications industry, the relationship between public relations and marketing teams can be shockingly competitive, and even openly contentious at times. I’m continually surprised by the number of public relations and marketing professionals who act as if their field is the only one their organization needs to succeed. In reality, public relations and marketing… Read more: Bringing Together Public Relations and Marketing for Business Success
Media Training in a Digital Age – Why Strategy is Stronger Than Tools
by Alice Maggiore
July 5, 2024
Sometimes it’s hard to believe that we’re only 250 years removed from when we received pertinent information from messengers riding horses who galloped through the night to make sure we knew what was going on. We’re 75 years away from a time when less than 50% of households owned a telephone or radio, and got… Read more: Media Training in a Digital Age – Why Strategy is Stronger Than Tools
Kelly Gaggin Joins Faculty at Michigan State University
by Crystal DeStefano
June 18, 2024
Beginning this summer, Strategic Communications Senior Advisor and PR Consultant Kelly Gaggin, will bring her expertise and passion for communications and public relations education to the Spartans’ Department of Advertising and Public Relations as an assistant professor. Kelly has worked in the communications field for more than 20 years, including a decade with Strategic Communications.… Read more: Kelly Gaggin Joins Faculty at Michigan State University
Why Central New York Needs More Professional Communicators
by Alice Maggiore
April 15, 2024
Communicator. Connector. Celebrator. Counsel. Brand Manager. Liaison. Promoter. Influencer. Storyteller. Spokesperson. Strategizer. Translator. Voice of reason. When you hear the words “public relations,” what – and who – do you think of? The Public Relations Society of America (PRSA) defines PR as “a strategic communication process that builds mutually beneficial relationships between an organization and… Read more: Why Central New York Needs More Professional Communicators
Losing Your Identity in Times of Crisis
by Crystal DeStefano
February 26, 2024
As the excitement of the new year fades into the rearview mirror, it’s not uncommon for business leaders and their teams to find themselves caught in the relentless demands of day-to-day operations by February, leaving their grand plans gathering dust on the shelf. Whether it’s the pressing urgency of immediate needs or simply the allure… Read more: Losing Your Identity in Times of Crisis