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  • Our Team
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Read more about the article Media Interview Tips in a ‘Socially Distant’ Digital Age
News / Podcasts / SCLLC News

Media Interview Tips in a ‘Socially Distant’ Digital Age

Our routines were disrupted when the world as we know it paused earlier this year, but somehow, we have figured out how to (successfully) traverse a new normal, balancing the…

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September 14, 2020
Read more about the article Internal and External Communications Go Hand-in-Hand
Featured Article / News / SCLLC News

Internal and External Communications Go Hand-in-Hand

Now more than ever, companies are boosting their internal communications strategies. But without an external communications strategy, the employee relations plan will not be as effective and may in fact…

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August 16, 2020
Read more about the article What the news media does (and doesn’t) want during COVID19
News / SCLLC News

What the news media does (and doesn’t) want during COVID19

Eight weeks into the COVID19 pandemic, news media continued to be dominated by COVID, but at the same time stories were starting to get redundant. Public relations and communications professionals…

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May 10, 2020
Read more about the article PR Pros in Alabama, Texas and New York come together to save lives
News / SCLLC News

PR Pros in Alabama, Texas and New York come together to save lives

Animal rescue and welfare is a passion for many people, and animal shelters across the country have been hit hard during COVID19. While individual communities rally to support local organizations,…

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March 31, 2020
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Latest News

  • Crystal DeStefano Strategic Communications Media Training at WPBF
    What happens when you bring media training INSIDE an actual TV newsroom?
    by Crystal DeStefano
    February 9, 2026
    President Crystal DeStefano, APR, led a media training session at WPBF 25 TV in West Palm Beach alongside Rebecca Flores from the TV station and Beth Stibal from Hubbard South Florida Radio. In 20+ years of providing our Media Training program, Strategic Communications has always believed in demystifying the media for our clients. Understanding how… Read more: What happens when you bring media training INSIDE an actual TV newsroom?
  • Kelly Gaggin Girl Scout Marketing Communications
    Teaching the Next Generation
    by Crystal DeStefano
    February 1, 2026
    This month, Kelly Gaggin had the privilege of leading a marketing workshop for a troop of enthusiastic Girl Scouts of NYPENN Pathways preparing for their cookie sales season. The interactive session covered essential marketing and communications fundamentals through the lens of their upcoming cookie campaign: Customer segmentation: Understanding different buyer motivations and adapting their approach… Read more: Teaching the Next Generation
  • New On-Demand Media Training Now Available
    by Crystal DeStefano
    October 29, 2025
    We’re not waiting until the new year to launch new products and services. You asked. We listened. And we’re delivering now. In today’s climate—where budgets are being squeezed, uncertainty is the norm, and the way you communicate really matters—many organizations simply can’t pause for the training they need. That’s why we’ve launched our new On-Demand… Read more: New On-Demand Media Training Now Available
  • South Side Community Growth Foundation Director
    StratCom Helps Community Foundation Reach New Milestone
    by Crystal DeStefano
    October 15, 2025
    We love helping our clients start something new. Especially when they “get it” (see below for what we mean). It has been inspiring and energizing at every turn as we’ve helped the South Side Community Growth Foundation to launch, grow, and reach new milestones that will positively impact our community. Most recently, we’ve been getting… Read more: StratCom Helps Community Foundation Reach New Milestone
  • CNYCF NEWS Crystal DeStefano Strategic Communications
    How to Get the Media to Cover Your Good News
    by Crystal DeStefano
    July 7, 2025
    The Central New York Community Foundation has invited president Crystal DeStefano, APR, back to host another Nonprofit Essentials Workshop Series (NEWS) session! After an incredibly successful presentation in 2020, demand has returned for a session that teaches nonprofits how to identify the best stories for their organization, how to secure media interest in those stories,… Read more: How to Get the Media to Cover Your Good News
Read More News »

Strategic Communications is a public relations and social media firm based in Syracuse, NY, with additional offices in West Palm Beach, FL. Founded on the principles of strategy, integrity, and communication, we combine the power of storytelling with business-driven strategies to achieve your goals.

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