Social Media

Our social media services include content strategy, organic content creation and management, and analysis. We take the time to understand your organizational goals so we can carefully consider your brand voice and construct social media strategies that communicate brand identity, strengthen loyalty, and build recognition among new and existing audiences. Our team will bring your brand to life using audio and visual storytelling methods, continually analyzing results and adjusting to ensure the content we deliver supports your business goals.

Our experience with social media as a resource for communicating organically with your target audiences goes back to the advent of major social media platforms. We have helped clients enter the social media space, expand to new platforms, and grow existing accounts to be more strategic and successful.

Strategic Communications’ social media strategy and content development services include:

Content Calendar – Our Integrated Public Relations and Social Media Strategy includes a calendar that proposes recommended topics and specific post content, which we review with your team and update throughout the year.
Content Development – We write each social media post as far in advance as possible, ensuring your team has time to review and approve content, and our team can schedule content to publish during the most effective performance times, as well as adjust upcoming content when necessary.
Content Posting – Our team will schedule and post the organic content that our team develops for your organizations accounts in our social media management platform, or in your preferred social media management platform.
Account Management – We also make recommendations to consolidate or otherwise “clean up” current social media accounts, and provide guidance on comments and engagement on social media accounts.
Leader Support – The performance of social media content can be significantly enhanced with additional support from individual social media users, and your organization’s leaders are ideally suited to serve as brand ambassadors. Our social media content development and recommendations will also include guidance for your organization’s leaders and subject matter experts to help amplify social media posts on their own profiles.

One key to Strategic Communications’ approach is continually evaluating how opportunities support your organization’s business goals. For every story topic that we pursue in Public Relations, we want to ensure that our messages and media outreach efforts directly support those goals. This is also true of our social media services, where we want to ensure that our activities drive the meaningful engagement that your organization is seeking.

By bringing public relations and social media together, we have the opportunity to use social media to extend the reach of news stories as well as potentially secure additional news stories and speaking opportunities, ultimately helping your acquire more customers, build recognition of your team’s thought leadership, grow your footprint, and achieve other business goals. With each story and/or piece of social media content we develop and share, we aim to create a highly strategic “steady drip” of awareness that educates, informs, and reminds your target audiences about your organization’s expertise and value.

For social media photos, videos, and graphic design, we partner with several local experts to deliver the highest quality content.

Contact us now to learn how we can turn your social media from a burden to a thriving platform for engagement with your target audiences!