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Read more about the article DeStefano Presents Excellence in Healthcare Award
News / SCLLC News

DeStefano Presents Excellence in Healthcare Award

Last night, Crystal DeStefano presented the award for "Community Partner/Advocate of the Year" to Syracuse-based St. Joseph's Health at the 2015 Excellence in Health Care Awards event. DeStefano nominated St. Joseph's…

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October 23, 2015
Read more about the article DeStefano Joins WCNY Board of Directors
SCLLC News

DeStefano Joins WCNY Board of Directors

WCNY welcomed Crystal DeStefano to its Board of Trustees this month. The Board of Trustees of the Public Broadcasting Council of Central New York Inc. represents WCNY's listeners and viewers, as well…

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August 5, 2015
Read more about the article New Consultants, New Focus: Successful First Year
SCLLC News

New Consultants, New Focus: Successful First Year

As Crystal DeStefano marks the one-year anniversary as new owner of Strategic Communications, LLC, there is plenty to celebrate. Following more than ten years of strong business growth and continued…

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June 28, 2015

Latest News

  • CNYCF NEWS Crystal DeStefano Strategic Communications
    How to Get the Media to Cover Your Good News
    by Crystal DeStefano
    July 7, 2025
    The Central New York Community Foundation has invited president Crystal DeStefano, APR, back to host another Nonprofit Essentials Workshop Series (NEWS) session! After an incredibly successful presentation in 2020, demand has returned for a session that teaches nonprofits how to identify the best stories for their organization, how to secure media interest in those stories,… Read more: How to Get the Media to Cover Your Good News
  • News Media Differences Public Relations
    Press Perspectives (part 2): Differences in News Media
    by Crystal DeStefano
    May 1, 2025
    In Part 2 of our “Press Perspectives” series, we look at differences in how TV, radio, and print/digital journalists operate, what they need from PR professionals, and how we can better support them. While TV, radio, and print/digital news outlets share common challenges—misinformation, newsroom staffing, and AI—how they operate and prioritize stories varies. PR pros… Read more: Press Perspectives (part 2): Differences in News Media
  • News Media Similarities Challenges Public Relations
    Press Perspectives (part 1): Similarities in News Media
    by Crystal DeStefano
    March 15, 2025
    For our new “Press Perspectives” series, we asked local journalists—in TV, radio, print, and digital news spaces—what’s shaping local news and influencing how they cover stories in 2025. While each person had a unique perspective, our conversations had one common thread: The industry is evolving fast, and we all need to evolve with it. Misinformation,… Read more: Press Perspectives (part 1): Similarities in News Media
  • Media Training: Virtual and In-Person
    by Crystal DeStefano
    February 28, 2025
    Five years of virtual media training has taught us a lot — how to engage participants through chats and polls, how to coach body language through a screen, and how to help spokespeople make any topic engaging over Zoom. But nothing beats the energy of being back in person, looking around the room, and seeing… Read more: Media Training: Virtual and In-Person
  • Alice Maggiore, Co-President, PRSA-CNY
    Alice Maggiore Named Co-President of PRSA-CNY
    by Crystal DeStefano
    January 13, 2025
    Our very own Director of Public Relations Alice Maggiore, along with our long-time colleague and friend Amy Doonan Cronin, APR (she/her), did such a fantastic job planning and leading the PRSA Northeast District Regional Conference last year that they’ve been appointed co-presidents to lead the PRSA Central New York Chapter this year! These two veteran… Read more: Alice Maggiore Named Co-President of PRSA-CNY
Read More News »

Strategic Communications is a public relations and social media firm based in Syracuse, NY, with additional offices in West Palm Beach, FL. Founded on the principles of strategy, integrity, and communication, we combine the power of storytelling with business-driven strategies to achieve your goals.

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