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New Consultants, New Focus: Successful First Year

As Crystal DeStefano marks the one-year anniversary as new owner of Strategic Communications, LLC, there is plenty to celebrate. Following more than ten years of strong business growth and continued financial success, DeStefano acquired the public relations practice from the company’s founder Michael Meath in June of 2014.

Since the transition, the Syracuse-based public relations firm has added two more consultants to its practice – one in Syracuse, NY and another in Washington, DC where the firm also has clients. This growth in the professional team comes as a direct result of an increase in new clients seeking the services of Strategic Communications, including several significant projects in Central New York. Some of the company’s local clients include Hotel Syracuse, NBT Bank, St. Joseph’s Health, and other local healthcare, education and retail organizations.

As part of DeStefano’s intentional strategic direction, the company has ramped up its focus on helping organizations share “good news” to support business goals and manage reputation proactively. With expertise in media strategy, outreach, monitoring and response, as well as employee communications and community relations, Strategic Communications helps leaders focus on their long-term strategies, while identifying and reacting to communication needs quickly and effectively.

The company also continues its “Strategic Minute” podcast series, a series of short podcasts discussing various topics from the team’s areas of expertise, available through iTunes or on our Podcasts page.