Having positive, consistent, and strategic communication with your audiences through trusted news media and engaging social media can create transformational value for your organization.

Crystal DeStefano, APR, President, Strategic Communications

Our public relations firm is founded on Strategy, Integrity, and Communication. We believe real, sustainable growth is not possible without them.

Strategic Communications delivers expertise in storytelling through traditional media relations and social media with strategies that are focused on achieving your business goals. Our proven approach to proactive communications, reporter outreach, social media strategy and content creation will help your organization reach your audiences with the right messages at the right time.

By having the Strategic Communications team dedicated to your organization’s media needs, leaders are able to focus on long-term business strategies and react to communication needs more quickly and effectively.

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Latest News

  • Why Central New York Needs More Professional Communicators

    Why Central New York Needs More Professional Communicators

    Communicator. Connector. Celebrator. Counsel. Brand Manager. Liaison. Promoter. Influencer. Storyteller. Spokesperson. Strategizer. Translator. Voice of reason. When you hear the words “public relations,” what – and who – do you think of? The Public Relations Society of America (PRSA) defines PR as “a strategic communication process that builds mutually beneficial relationships between an organization and…


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  • Losing Your Identity in Times of Crisis

    Losing Your Identity in Times of Crisis

    As the excitement of the new year fades into the rearview mirror, it’s not uncommon for business leaders and their teams to find themselves caught in the relentless demands of day-to-day operations by February, leaving their grand plans gathering dust on the shelf. Whether it’s the pressing urgency of immediate needs or simply the allure…


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  • Making History Once Again with New Memory Care Unit

    Making History Once Again with New Memory Care Unit

    Strategic Communications has helped Loretto to open a Memory Special Care Unit in Syracuse, an entire Memory Life Community in Jamesville, and celebrate milestone anniversaries for Central New York’s first-ever dedicated memory care facility. On February 7, 2024, we were honored to support the opening of the Memory Special Care Unit at The Commons on…


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