Why Central New York Needs More Professional Communicators
Communicator. Connector. Celebrator. Counsel. Brand Manager. Liaison. Promoter. Influencer. Storyteller. Spokesperson. Strategizer. Translator. Voice of reason. When you hear the…
Read More
“Having positive, consistent, and strategic communication with your audiences through trusted news media and engaging social media can create transformational value for your organization.“
Crystal DeStefano, APR, President, Strategic Communications
Our public relations firm is founded on Strategy, Integrity, and Communication. We believe real, sustainable growth is not possible without them.
Strategic Communications delivers expertise in storytelling through traditional media relations and social media with strategies that are focused on achieving your business goals. Our proven approach to proactive communications, reporter outreach, social media strategy and content creation will help your organization reach your audiences with the right messages at the right time.
By having the Strategic Communications team dedicated to your organization’s media needs, leaders are able to focus on long-term business strategies and react to communication needs more quickly and effectively.
Latest News
-
Media Training: Virtual and In-Person
Five years of virtual media training has taught us a lot — how to engage participants through chats and polls, how to coach body language through a screen, and how to help spokespeople make any topic engaging over Zoom. But nothing beats the energy of being back in person, looking around the room, and seeing…
-
Alice Maggiore Named Co-President of PRSA-CNY
Our very own Director of Public Relations Alice Maggiore, along with our long-time colleague and friend Amy Doonan Cronin, APR (she/her), did such a fantastic job planning and leading the PRSA Northeast District Regional Conference last year that they’ve been appointed co-presidents to lead the PRSA Central New York Chapter this year! These two veteran…
-
Small Business PR Strategies for Success
Running a small business is demanding. Fifty-six percent of owners have less than an hour a day for marketing, and 73% lack confidence in their efforts’ effectiveness. With so much focus on operations, customer service, and growth, marketing and communications often get sidelined. Budget limitations, lack of formal training, and the pressure to manage social…