Industry News – Strategic Communications, LLC

Why Central New York Needs More Professional Communicators

Communicator. Connector. Celebrator. Counsel. Brand Manager. Liaison. Promoter. Influencer. Storyteller. Spokesperson. Strategizer. Translator. Voice of reason. When you hear the words “public relations,” what – and who – do you…

0 Comments

April 15, 2024

Industry News / News

The Importance of Thought Leadership in a Time of Industry Transformation

Many professionals understand the significance of building awareness of their expertise and thought leadership, but often grapple with how to do so. Thought leadership goes beyond mere expertise; it is…

0 Comments

October 2, 2023

Industry News

New Industry Meeting Format

As the 2013-2014 incoming president of the Central New York Chapter of the Public Relations Society of America (PRSA-CNY), Crystal (Smith) DeStefano has lead the effort for a revised format…

0 Comments

November 26, 2012

Why Central New York Needs More Professional Communicators
by Alice Maggiore
April 15, 2024
Communicator. Connector. Celebrator. Counsel. Brand Manager. Liaison. Promoter. Influencer. Storyteller. Spokesperson. Strategizer. Translator. Voice of reason. When you hear the words “public relations,” what – and who – do you think of? The Public Relations Society of America (PRSA) defines PR as “a strategic communication process that builds mutually beneficial relationships between an organization and… Read more: Why Central New York Needs More Professional Communicators
Losing Your Identity in Times of Crisis
by Crystal DeStefano
February 26, 2024
As the excitement of the new year fades into the rearview mirror, it’s not uncommon for business leaders and their teams to find themselves caught in the relentless demands of day-to-day operations by February, leaving their grand plans gathering dust on the shelf. Whether it’s the pressing urgency of immediate needs or simply the allure… Read more: Losing Your Identity in Times of Crisis
Making History Once Again with New Memory Care Unit
by Crystal DeStefano
February 8, 2024
Strategic Communications has helped Loretto to open a Memory Special Care Unit in Syracuse, an entire Memory Life Community in Jamesville, and celebrate milestone anniversaries for Central New York’s first-ever dedicated memory care facility. On February 7, 2024, we were honored to support the opening of the Memory Special Care Unit at The Commons on… Read more: Making History Once Again with New Memory Care Unit
New Approach to Urgent Care Expands to Make Healthcare More Accessible in Central New York
by Crystal DeStefano
February 2, 2024
When we first met Heather Drake Bianchi two years ago, we knew she was going to change the world – and fast! She recently asked our team: “Two years ago, did you have any idea that we’d be here today?” While we didn’t know in 2022 that Drakos Clinical Dynamics would be offering its unique… Read more: New Approach to Urgent Care Expands to Make Healthcare More Accessible in Central New York
Big Moves at Strategic Communications: New Vice President and New Director of Public Relations
by Crystal DeStefano
January 15, 2024
Syracuse-based Strategic Communications has announced two major updates to its senior leadership team: Virgie Townsend, JD, has been promoted to Vice President of Client Strategy and Business Development, and Alice Maggiore has been appointed as Director of Public Relations. Strategic Communications’ growth comes at an exciting time, as the public relations agency is celebrating its… Read more: Big Moves at Strategic Communications: New Vice President and New Director of Public Relations