Crystal DeStefano – Page 7 – Strategic Communications, LLC

Local firm takes on youngest client ever: 14-year-old local book author

Strategic Communications, LLC in Syracuse has taken on its youngest client ever: 14-year-old Fayetteville-Manlius High School freshman and new book author Avery Luttrell. Luttrell has published her first novel “The…

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December 17, 2020

Internal and External Communications Go Hand-in-Hand

Now more than ever, companies are boosting their internal communications strategies. But without an external communications strategy, the employee relations plan will not be as effective and may in fact…

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August 16, 2020

News / SCLLC News

What the news media does (and doesn’t) want during COVID19

Eight weeks into the COVID19 pandemic, news media continued to be dominated by COVID, but at the same time stories were starting to get redundant. Public relations and communications professionals…

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May 10, 2020

Client News / News

Pivot Your PR Strategy When You Pivot Your Business Strategy

When a client was suddenly thrust into protecting the most vulnerable population from COVID19, all of our planned good news stories and announcements were put on hold. But as they…

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April 10, 2020

Small Business PR Strategies for Success
by Kelly Gaggin
November 14, 2024
Running a small business is demanding. Fifty-six percent of owners have less than an hour a day for marketing, and 73% lack confidence in their efforts’ effectiveness. With so much focus on operations, customer service, and growth, marketing and communications often get sidelined. Budget limitations, lack of formal training, and the pressure to manage social… Read more: Small Business PR Strategies for Success
Alice Maggiore Named President of Alumni Association Board
by Crystal DeStefano
October 21, 2024
Congratulations to our Director of Public Relations, Alice Maggiore, for being elected as president of the SUNY Oneonta Alumni Association! Alice has volunteered with the Alumni Association at her alma mater for nearly 15 years, providing career guidance to SUNY Oneonta Communications students, emceeing events like the annual Alumni of Distinction Awards, and contributing to… Read more: Alice Maggiore Named President of Alumni Association Board
Bringing Together Public Relations and Marketing for Business Success
by Virgie Townsend
August 30, 2024
In the communications industry, the relationship between public relations and marketing teams can be shockingly competitive, and even openly contentious at times. I’m continually surprised by the number of public relations and marketing professionals who act as if their field is the only one their organization needs to succeed. In reality, public relations and marketing… Read more: Bringing Together Public Relations and Marketing for Business Success
Media Training in a Digital Age – Why Strategy is Stronger Than Tools
by Alice Maggiore
July 5, 2024
Sometimes it’s hard to believe that we’re only 250 years removed from when we received pertinent information from messengers riding horses who galloped through the night to make sure we knew what was going on. We’re 75 years away from a time when less than 50% of households owned a telephone or radio, and got… Read more: Media Training in a Digital Age – Why Strategy is Stronger Than Tools
Kelly Gaggin Joins Faculty at Michigan State University
by Crystal DeStefano
June 18, 2024
Beginning this summer, Strategic Communications Senior Advisor and PR Consultant Kelly Gaggin, will bring her expertise and passion for communications and public relations education to the Spartans’ Department of Advertising and Public Relations as an assistant professor. Kelly has worked in the communications field for more than 20 years, including a decade with Strategic Communications.… Read more: Kelly Gaggin Joins Faculty at Michigan State University