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Read more about the article New On-Demand Media Training Now Available
Featured Article / News / SCLLC News

New On-Demand Media Training Now Available

We’re not waiting until the new year to launch new products and services. You asked. We listened. And we’re delivering now. In today’s climate—where budgets are being squeezed, uncertainty is…

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October 29, 2025
Read more about the article How to Get the Media to Cover Your Good News
News / SCLLC News

How to Get the Media to Cover Your Good News

The Central New York Community Foundation has invited president Crystal DeStefano, APR, back to host another Nonprofit Essentials Workshop Series (NEWS) session! After an incredibly successful presentation in 2020, demand…

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July 7, 2025
Read more about the article Media Training: Virtual and In-Person
News / SCLLC News

Media Training: Virtual and In-Person

Five years of virtual media training has taught us a lot — how to engage participants through chats and polls, how to coach body language through a screen, and how…

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February 28, 2025
Read more about the article Alice Maggiore Named Co-President of PRSA-CNY
News / SCLLC News

Alice Maggiore Named Co-President of PRSA-CNY

Our very own Director of Public Relations Alice Maggiore, along with our long-time colleague and friend Amy Doonan Cronin, APR (she/her), did such a fantastic job planning and leading the…

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January 13, 2025
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Latest News

  • New On-Demand Media Training Now Available
    by Crystal DeStefano
    October 29, 2025
    We’re not waiting until the new year to launch new products and services. You asked. We listened. And we’re delivering now. In today’s climate—where budgets are being squeezed, uncertainty is the norm, and the way you communicate really matters—many organizations simply can’t pause for the training they need. That’s why we’ve launched our new On-Demand… Read more: New On-Demand Media Training Now Available
  • South Side Community Growth Foundation Director
    StratCom Helps Community Foundation Reach New Milestone
    by Crystal DeStefano
    October 15, 2025
    We love helping our clients start something new. Especially when they “get it” (see below for what we mean). It has been inspiring and energizing at every turn as we’ve helped the South Side Community Growth Foundation to launch, grow, and reach new milestones that will positively impact our community. Most recently, we’ve been getting… Read more: StratCom Helps Community Foundation Reach New Milestone
  • CNYCF NEWS Crystal DeStefano Strategic Communications
    How to Get the Media to Cover Your Good News
    by Crystal DeStefano
    July 7, 2025
    The Central New York Community Foundation has invited president Crystal DeStefano, APR, back to host another Nonprofit Essentials Workshop Series (NEWS) session! After an incredibly successful presentation in 2020, demand has returned for a session that teaches nonprofits how to identify the best stories for their organization, how to secure media interest in those stories,… Read more: How to Get the Media to Cover Your Good News
  • News Media Differences Public Relations
    Press Perspectives (part 2): Differences in News Media
    by Crystal DeStefano
    May 1, 2025
    In Part 2 of our “Press Perspectives” series, we look at differences in how TV, radio, and print/digital journalists operate, what they need from PR professionals, and how we can better support them. While TV, radio, and print/digital news outlets share common challenges—misinformation, newsroom staffing, and AI—how they operate and prioritize stories varies. PR pros… Read more: Press Perspectives (part 2): Differences in News Media
  • News Media Similarities Challenges Public Relations
    Press Perspectives (part 1): Similarities in News Media
    by Crystal DeStefano
    March 15, 2025
    For our new “Press Perspectives” series, we asked local journalists—in TV, radio, print, and digital news spaces—what’s shaping local news and influencing how they cover stories in 2025. While each person had a unique perspective, our conversations had one common thread: The industry is evolving fast, and we all need to evolve with it. Misinformation,… Read more: Press Perspectives (part 1): Similarities in News Media
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Strategic Communications is a public relations and social media firm based in Syracuse, NY, with additional offices in West Palm Beach, FL. Founded on the principles of strategy, integrity, and communication, we combine the power of storytelling with business-driven strategies to achieve your goals.

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