SCLLC News – Page 2 – Strategic Communications, LLC

Strategic Communications Receives WBE Re-Certification

Strategic Communications has successfully renewed its Women's Business Enterprise (WBE) certification in New York State! Our company has been 100% woman-owned since Crystal DeStefano stepped into the role of president…

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October 20, 2023

News / SCLLC News

Virgie Townsend Joins CNY Biotech Accelerator Advisory Board

Strategic Communications Director of Public Relations Virgie Townsend has been invited to join the Advisory Board for the CNY Biotech Accelerator (CNYBAC). Virgie was also at the CNYBAC today to…

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September 29, 2023

News / Podcasts / SCLLC News

The Strategic Minute: The solution for employee burnout? Proper team structure.

The past 10-15 years of business have been dominated by an obsession with efficiency: How can we accomplish more work with fewer employees to save money and maximize profitability? Certainly,…

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May 15, 2023

News / SCLLC News

2022 Year-End Leadership Message from President Crystal DeStefano, APR

As our team reflected upon all that we accomplished in 2022 and what our clients need for 2023, we discovered a common thread. Our role is not simply to tell…

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December 22, 2022

Bringing Together Public Relations and Marketing for Business Success
by Virgie Townsend
August 30, 2024
In the communications industry, the relationship between public relations and marketing teams can be shockingly competitive, and even openly contentious at times. I’m continually surprised by the number of public relations and marketing professionals who act as if their field is the only one their organization needs to succeed. In reality, public relations and marketing… Read more: Bringing Together Public Relations and Marketing for Business Success
Media Training in a Digital Age – Why Strategy is Stronger Than Tools
by Alice Maggiore
July 5, 2024
Sometimes it’s hard to believe that we’re only 250 years removed from when we received pertinent information from messengers riding horses who galloped through the night to make sure we knew what was going on. We’re 75 years away from a time when less than 50% of households owned a telephone or radio, and got… Read more: Media Training in a Digital Age – Why Strategy is Stronger Than Tools
Kelly Gaggin Joins Faculty at Michigan State University
by Crystal DeStefano
June 18, 2024
Beginning this summer, Strategic Communications Senior Advisor and PR Consultant Kelly Gaggin, will bring her expertise and passion for communications and public relations education to the Spartans’ Department of Advertising and Public Relations as an assistant professor. Kelly has worked in the communications field for more than 20 years, including a decade with Strategic Communications.… Read more: Kelly Gaggin Joins Faculty at Michigan State University
Why Central New York Needs More Professional Communicators
by Alice Maggiore
April 15, 2024
Communicator. Connector. Celebrator. Counsel. Brand Manager. Liaison. Promoter. Influencer. Storyteller. Spokesperson. Strategizer. Translator. Voice of reason. When you hear the words “public relations,” what – and who – do you think of? The Public Relations Society of America (PRSA) defines PR as “a strategic communication process that builds mutually beneficial relationships between an organization and… Read more: Why Central New York Needs More Professional Communicators
Losing Your Identity in Times of Crisis
by Crystal DeStefano
February 26, 2024
As the excitement of the new year fades into the rearview mirror, it’s not uncommon for business leaders and their teams to find themselves caught in the relentless demands of day-to-day operations by February, leaving their grand plans gathering dust on the shelf. Whether it’s the pressing urgency of immediate needs or simply the allure… Read more: Losing Your Identity in Times of Crisis