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Read more about the article How to Get the Media to Cover Your Good News
News / SCLLC News

How to Get the Media to Cover Your Good News

The Central New York Community Foundation has invited president Crystal DeStefano, APR, back to host another Nonprofit Essentials Workshop Series (NEWS) session! After an incredibly successful presentation in 2020, demand…

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July 7, 2025
Read more about the article Media Training: Virtual and In-Person
News / SCLLC News

Media Training: Virtual and In-Person

Five years of virtual media training has taught us a lot — how to engage participants through chats and polls, how to coach body language through a screen, and how…

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February 28, 2025
Read more about the article Alice Maggiore Named Co-President of PRSA-CNY
News / SCLLC News

Alice Maggiore Named Co-President of PRSA-CNY

Our very own Director of Public Relations Alice Maggiore, along with our long-time colleague and friend Amy Doonan Cronin, APR (she/her), did such a fantastic job planning and leading the…

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January 13, 2025
Read more about the article Alice Maggiore Named President of Alumni Association Board
News / SCLLC News

Alice Maggiore Named President of Alumni Association Board

Congratulations to our Director of Public Relations, Alice Maggiore, for being elected as president of the SUNY Oneonta Alumni Association! Alice has volunteered with the Alumni Association at her alma…

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October 21, 2024
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Latest News

  • Storms Have More to Do with PR Than You Think
    by Crystal DeStefano
    April 22, 2026
    Earth Day is a great reminder to celebrate and respect the planet… and also to prepare for how powerful it can be. Just like we prep for winter storms with Strategic Communications clients in New York and across the Northeast, our team recently met with local meteorologist Nikki Sheaks from WPBF 25 to help prepare… Read more: Storms Have More to Do with PR Than You Think
  • Strategic Communications Media Training TV Station
    What happens when you bring media training INSIDE an actual TV newsroom?
    by Crystal DeStefano
    February 9, 2026
    President Crystal DeStefano, APR, led a media training session at WPBF 25 TV in West Palm Beach alongside Rebecca Flores from the TV station and Beth Stibal from Hubbard South Florida Radio. In 20+ years of providing our Media Training program, Strategic Communications has always believed in demystifying the media for our clients. Understanding how… Read more: What happens when you bring media training INSIDE an actual TV newsroom?
  • Kelly Gaggin Girl Scout Marketing Communications
    Teaching the Next Generation
    by Crystal DeStefano
    February 1, 2026
    This month, Kelly Gaggin had the privilege of leading a marketing workshop for a troop of enthusiastic Girl Scouts of NYPENN Pathways preparing for their cookie sales season. The interactive session covered essential marketing and communications fundamentals through the lens of their upcoming cookie campaign: Customer segmentation: Understanding different buyer motivations and adapting their approach… Read more: Teaching the Next Generation
  • New On-Demand Media Training Now Available
    by Crystal DeStefano
    October 29, 2025
    We’re not waiting until the new year to launch new products and services. You asked. We listened. And we’re delivering now. In today’s climate—where budgets are being squeezed, uncertainty is the norm, and the way you communicate really matters—many organizations simply can’t pause for the training they need. That’s why we’ve launched our new On-Demand… Read more: New On-Demand Media Training Now Available
  • South Side Community Growth Foundation Director
    StratCom Helps Community Foundation Reach New Milestone
    by Crystal DeStefano
    October 15, 2025
    We love helping our clients start something new. Especially when they “get it” (see below for what we mean). It has been inspiring and energizing at every turn as we’ve helped the South Side Community Growth Foundation to launch, grow, and reach new milestones that will positively impact our community. Most recently, we’ve been getting… Read more: StratCom Helps Community Foundation Reach New Milestone
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