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Read more about the article Strategic Communications Receives WBE Re-Certification
News / SCLLC News

Strategic Communications Receives WBE Re-Certification

Strategic Communications has successfully renewed its Women's Business Enterprise (WBE) certification in New York State! Our company has been 100% woman-owned since Crystal DeStefano stepped into the role of president…

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October 20, 2023
Read more about the article Virgie Townsend Joins CNY Biotech Accelerator Advisory Board
News / SCLLC News

Virgie Townsend Joins CNY Biotech Accelerator Advisory Board

Strategic Communications Director of Public Relations Virgie Townsend has been invited to join the Advisory Board for the CNY Biotech Accelerator (CNYBAC). Virgie was also at the CNYBAC today to…

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September 29, 2023
Read more about the article The Strategic Minute: The solution for employee burnout? Proper team structure.
News / Podcasts / SCLLC News

The Strategic Minute: The solution for employee burnout? Proper team structure.

The past 10-15 years of business have been dominated by an obsession with efficiency: How can we accomplish more work with fewer employees to save money and maximize profitability? Certainly,…

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May 15, 2023
Read more about the article <strong>2022 Year-End Leadership Message from President Crystal DeStefano, APR</strong>
News / SCLLC News

2022 Year-End Leadership Message from President Crystal DeStefano, APR

As our team reflected upon all that we accomplished in 2022 and what our clients need for 2023, we discovered a common thread. Our role is not simply to tell…

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December 22, 2022
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Latest News

  • South Side Community Growth Foundation Director
    StratCom Helps Community Foundation Reach New Milestone
    by Crystal DeStefano
    October 15, 2025
    We love helping our clients start something new. Especially when they “get it” (see below for what we mean). It has been inspiring and energizing at every turn as we’ve helped the South Side Community Growth Foundation to launch, grow, and reach new milestones that will positively impact our community. Most recently, we’ve been getting… Read more: StratCom Helps Community Foundation Reach New Milestone
  • CNYCF NEWS Crystal DeStefano Strategic Communications
    How to Get the Media to Cover Your Good News
    by Crystal DeStefano
    July 7, 2025
    The Central New York Community Foundation has invited president Crystal DeStefano, APR, back to host another Nonprofit Essentials Workshop Series (NEWS) session! After an incredibly successful presentation in 2020, demand has returned for a session that teaches nonprofits how to identify the best stories for their organization, how to secure media interest in those stories,… Read more: How to Get the Media to Cover Your Good News
  • News Media Differences Public Relations
    Press Perspectives (part 2): Differences in News Media
    by Crystal DeStefano
    May 1, 2025
    In Part 2 of our “Press Perspectives” series, we look at differences in how TV, radio, and print/digital journalists operate, what they need from PR professionals, and how we can better support them. While TV, radio, and print/digital news outlets share common challenges—misinformation, newsroom staffing, and AI—how they operate and prioritize stories varies. PR pros… Read more: Press Perspectives (part 2): Differences in News Media
  • News Media Similarities Challenges Public Relations
    Press Perspectives (part 1): Similarities in News Media
    by Crystal DeStefano
    March 15, 2025
    For our new “Press Perspectives” series, we asked local journalists—in TV, radio, print, and digital news spaces—what’s shaping local news and influencing how they cover stories in 2025. While each person had a unique perspective, our conversations had one common thread: The industry is evolving fast, and we all need to evolve with it. Misinformation,… Read more: Press Perspectives (part 1): Similarities in News Media
  • Media Training: Virtual and In-Person
    by Crystal DeStefano
    February 28, 2025
    Five years of virtual media training has taught us a lot — how to engage participants through chats and polls, how to coach body language through a screen, and how to help spokespeople make any topic engaging over Zoom. But nothing beats the energy of being back in person, looking around the room, and seeing… Read more: Media Training: Virtual and In-Person
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Strategic Communications is a public relations and social media firm based in Syracuse, NY, with additional offices in West Palm Beach, FL. Founded on the principles of strategy, integrity, and communication, we combine the power of storytelling with business-driven strategies to achieve your goals.

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