President Crystal DeStefano, APR, led a media training session at WPBF 25 TV in West Palm Beach alongside Rebecca Flores from the TV station and Beth Stibal from Hubbard South Florida Radio.

In 20+ years of providing our Media Training program, Strategic Communications has always believed in demystifying the media for our clients. Understanding how reporters think, what they need, and how they work is fundamental to successful media interviews. But this was a first for us – actually partnering with members of the media to co-present the training together!

The members of Executive Women Of The Palm Beaches who joined us today got something truly unique: Media training advice from Crystal’s perspective as a PR professional, combined with real-time insights from others who make decisions and conduct interviews every day. Participants learned the “why” behind media best practices, not just the “how” – which is exactly the kind of transparency and media collaboration at the foundation of our work at Strategic Communications.

Thank you to Executive Women of the Palm Beaches for making this happen, and to WPBF for opening your doors for us.