Our public relations podcasts in “The Strategic Minute” series help business leaders improve communications strategies and functions by sharing insights on specific topics within our firm’s areas of expertise: Public Relations, Media Relations, Employee Communications and Community Relations.

While the pandemic has kept us out of the studio, we continue to write Strategic Minute articles and blog posts! Check out our News section for the latest insights from our team.

You can also subscribe to the Strategic Minute in iTunes. Just search for “Strategic Communications” or “Strategic Minute” under Podcasts.


Take Charge of Your Internal Communications

As an executive of an organization, who do you believe your key stakeholders are? Who would be number one on that list? In any organization, employees should be the number…

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Strategic Minute: Always Begin With Research

Organizations spend a lot of money each year to develop their image, brand reputation and messaging for their key audiences. But there comes a point when leadership wonders if what they are communicating is…

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The Impact of Media Coverage on Your Reputation

As public relations professionals, a lot of what we do involves managing an organization’s reputation. For the most part, the more media attention your organization receives, the more your stakeholders…

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Building Employee Confidence

Communicating with employees and building a culture with the right balance of employee satisfaction and strong work ethic isn’t easy. And there’s no single formula or trick for this. But…

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Using a Holiday as Your News Hook

Lots of people in many organizations across the world try to find some connection between their organization and a holiday in order to get news coverage for their company, products…

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Think Before You Speak

I'd rather miss the opportunity to say something because I took too long to speak up, than regret saying something before thinking about it. A lesson I've learned the hard…

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Public Relations Means Showing Up

I attend a lot of events for our public relations clients. Sure, I attend when necessary to perform specific tasks related to my work on their behalf, such as for press…

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Take Time to Build Relationships

As a small, local business it’s important to build relationships within the local community. But as a small, local business there isn’t always time to build and nurture individual relationships.…

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Preparing 2017 PR Plan? Know What’s Actually Newsworthy

Many organizations are taking the time to prepare plans for 2017, including their PR Plan. There are a lot of good things that lots of organizations do or accomplish every…

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