Our public relations podcasts in “The Strategic Minute” series help business leaders improve communications strategies and functions by sharing insights on specific topics within our firm’s areas of expertise: Public Relations, Media Relations, Employee Communications and Community Relations.

While the pandemic has kept us out of the studio, we continue to write Strategic Minute articles and blog posts! Check out our News section for the latest insights from our team.

You can also subscribe to the Strategic Minute in iTunes. Just search for “Strategic Communications” or “Strategic Minute” under Podcasts.

Better SEO for your PR efforts

Search engine optimization (SEO) is important for so much more than just websites. Public relations and SEO teams actually share a common goal – to increase their brand’s presence in…


How to Respond to Negative Posts on Social Media

Today’s technology makes it easy to engage with customers when things are going great. But what about when things are not going so well? How you engage with them during…

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Managing Expectations

People seem to toss around the phrase "Under-promise, over-deliver" as a strategy way too much, without really thinking it through. It actually can be a good strategy, and Crystal (Smith)…