Everyone Needs Trusted Advisors
One of the great freedoms when you create or run your own company is that you don’t have to report to anyone. But in reality, we all work for someone.…
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December 27, 2015
Our public relations podcasts in “The Strategic Minute” series help business leaders improve communications strategies and functions by sharing insights on specific topics within our firm’s areas of expertise: Public Relations, Media Relations, Employee Communications and Community Relations.
While the pandemic has kept us out of the studio, we continue to write Strategic Minute articles and blog posts! Check out our News section for the latest insights from our team.
You can also subscribe to the Strategic Minute in iTunes. Just search for “Strategic Communications” or “Strategic Minute” under Podcasts.
Importance of Checklists
Key checklists are needed by successful business leaders. They help keep us on track and focused. Without them, a successful year in business is really just dumb luck. In this edition…
December 7, 2015
Time for a Chief Integration Officer
CEOs, board members, members of the U.S. military, marketing and communications leaders, faculty members, and other groups all consider how to approach strategic opportunities, key market decisions, or how to work…
October 22, 2015
Importance of PR for MBAs
PR students and professionals are often told that they need to understand the fundamentals of business in order to earn a seat at the management table. Now, business schools are…
August 24, 2015
Knowing What’s Actually Newsworthy
There is a time and place for all of your organization's news to be shared – but not all of it will make the cut for your daily newspaper or the…
June 8, 2015
PESO – The New Communications Currency
The overwhelming myriad of communication channels available today can now be viewed through a condensed and organized lens, referred to as PESO. Michael Meath explains what this means - and…
May 4, 2015
Empowering Your Workforce
Organizations are often so focused on delivering their messages to external audiences, they step right over their employees. And the employees notice this. But an informed workforce leads to a more…
April 6, 2015
Your Spokesperson Isn’t Always Your CEO
The CEO doesn’t always have to be your organization’s spokesperson. In fact, there are several scenarios in which that can hurt your organization. Whatever you do, don’t wait until the…
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March 5, 2015
Quality, Not Quantity, of Media Mentions
For the most part, the more media attention your organization receives, the more your stakeholders will recognize you. But visibility isn’t enough. It’s the content of news stories and online…
January 22, 2015
Real Community Relations: Creating a “Lovemark”
Creating a “Lovemark” is a concept that is intended to enhance, even replace, the traditional marketing of brands. It is exactly what it sounds like: adding an emotional component, specifically…
August 4, 2014